Exam 12: Services and Nonprofit Organization Marketing

The Monroe Job Training for the Disabled program wants to notify the community about its upcoming rummage sale.As an experienced marketer and director of the program,you plan to visit several local radio and televisions stations to request:

Describe the two unique challenges faced by service providers as they decide on a pricing strategy to use.

Which unique characteristic of services is the variability of the inputs and outputs of services,which causes services to tend to be less standardized and less uniform than goods?

Many businesses have found that it is more expensive to hang on to the customers they have than to focus only on attracting new ones.

Define core services and supplementary services.Give an example of each for the following services: a wedding consultant,a lawn-care service,and tutoring service.

U.S.service firms such as financial institutions and construction,engineering,and insurance companies will have a difficult time expanding to global markets because competing foreign firms possess many competitive advantages.

The Ritzy Canine The Ritzy Canine Carriage House looks like several other Manhattan boutique hotels.The lobby features a crystal chandelier,brocade-patterned wallpaper,gold-framed mirrors,and antique chairs.Room service and salon service are available as well as exercise facilities.There is also a masseuse on staff.The Ritzy Canine is a high-end doggy "hotel" and "spa" where dogs are the only guests,and they are lavishly cared for.The $175-a-night Windsor Suite even has a DVD player.Without such extras,a one-day visit will cost $40 to $50,depending on the size of the dog. -Refer to The Ritzy Canine.Supervised doggy care is the _____ service product,and dog massages would be _____ service products.

Hotels will often offer deep discounts on weekends and during the off-season;for the same reason,airlines will adopt a similar pricing strategy during off-peak hours.These services cannot be stored,warehoused,or inventoried because they are perishable.

Which type of service processing uses technology or brainpower directed at customer's assets?

Heterogeneity of services means the quality of a service may not be consistent.

Most movie theaters offer discount ticket prices to students and senior citizens.This illustrates the _____ pricing objective.

A group of services that support or enhance the core service is called:

Nonprofit organizations do not charge prices for the services they provide.

Allstate Insurance says "You're in good hands with Allstate," and Prudential Life Insurance shows a rock in its commercials because it wants to convey stability.These companies are using what type of promotion strategy?

Karen has a gluten allergy,which means she is unable to eat certain foods.The chef at her favorite restaurant understands Karen's situation and is always happy to modify his recipes for her when she dines there.The chef is providing assurance to Karen.

"Girls Just Wanna Have Funds" is a Washington,DC,support group that consists mostly of young women who offer tips on budgeting and debt relief.Since you cannot evaluate the quality of the financial advice until after you have received it,this is an example of the _____ characteristic of service.

The physical evidence of a service,including the physical facilities,tools,and equipment used to provide the service,represents which component of service quality?

The consistency and reliability of a service can be increased by:

Mountain Express is a company that provides grocery delivery service to several small communities in Idaho.The company gives a 2 percent discount on all food orders to customers after they have used the service ten times.An additional percentage discount is offered for each additional 15 orders up to a maximum of 8 percent.The relationship marketing strategy used by Mountain Express is based on:

Services are considered inseparable because most services cannot be felt or touched in the same way most goods can be sensed.