Exam 2: Strategic Planning for Competitive Advantage

Disney is a large corporation with many SBUs creating products for every individual in the typical (and not so typical)family.So,these units can be seen as niche marketing.

An international company that needs to develop a way to compare its actual marketing results with planned results must engage in:

When the Internet auction company eBay opened a version of the company called eBay France for the French market,it was an example of market penetration.

All of the following are categories used in the Boston Consulting Group's portfolio matrix EXCEPT:

Walmart realizes a _____ using its relationships with suppliers to give customers low prices and good customer service.

Orange growers in Florida have lost millions of dollars due to hurricanes.As a result,some growers have decided to bulldoze their orange groves and put in freshwater lakes for raising shrimp,a product that has a strong popularity and is more weather resistant.Former orange growers who are now raising shrimp are pursuing a _____ strategy.

_____ show costs declining at a predictable rate as experience with a product increases.

Briggs & Stratton is a company that makes small engines.The company is looking at customer trends,its competitors,and the economy to see if there are any threats or opportunities on the horizon.It has also examined its production policies and sales histories to determine its strengths and weaknesses.Briggs & Stratton is conducting a(n):

What is a marketing objective? Name three criteria for good marketing objectives.Use the criteria to write an objective for a business with which you are familiar.

The SWOT acronym refers to a firm's analysis of its:

_____ occurs when a business is defined in terms of goods and services rather than in terms of the benefits customers seek.

A strategic business unit (SBU):

Patents on prescription medications give pharmaceutical companies that own the patents a(n)_____ for 17 years until the patent expires.

_____ is a strategy that attempts to attract new customers to existing products.

All of the following are functions served by objectives EXCEPT:

By using designing its products to vary,to seem "new" in shade,scent,forms,even packaging,Mary Kay is counteracting which aspect of a younger generation of users?