Question 1

International marketing is unlike domestic marketing because the basic principles are completely different.

Accepted Answer

A) True 
 B)False

Question 2

A company would most likely use gap analysis to ________.

Accepted Answer

A)  estimate market potential over a business cycle 
B)  compare sales over time 
C)  compare consumption potential with its own sales 
D)  determine the best market niches to target 
A)  estimate market potential over a business cycle 
B)  compare sales over time 
C)  compare consumption potential with its own sales 
D)  determine the best market niches to target

Question 3

If a company's foreign sales per customer is small compared to those in its domestic market,it should most likely ________.

Accepted Answer

A)  introduce a larger family of products 
B)  narrow the product line offered to the market 
C)  reconfigure the product life cycle marketing strategy 
D)  shift additional salespeople to the domestic market 
A)  introduce a larger family of products 
B)  narrow the product line offered to the market 
C)  reconfigure the product life cycle marketing strategy 
D)  shift additional salespeople to the domestic market

Question 4

What factors makes international pricing and distribution more complex than domestic pricing and distribution?

Accepted Answer

International pricing is difficult becau

Question 5

What is the most likely reason that companies such as Gillette (razor blades)and 3M (scouring pads)sell products in smaller package sizes in some developing countries?

Accepted Answer

A)  Family size is small in those countries. 
B)  Some governments require the smaller sizes. 
C)  In those countries, many consumers lack sufficient cash to buy larger quantities. 
D)  These are products for which the cost of altering package size is negligible. 
A)  Family size is small in those countries. 
B)  Some governments require the smaller sizes. 
C)  In those countries, many consumers lack sufficient cash to buy larger quantities. 
D)  These are products for which the cost of altering package size is negligible.

Question 6

Define price escalation in exporting and explain why it occurs.

Accepted Answer

Price escalation occurs if standard mark

Question 7

Under a strategic marketing orientation,a company considers potential environmental,health,social,and work-related problems from the sale of its products abroad.

Accepted Answer

A) True 
 B)False

Question 8

All of the following are possible advantages of globally standardized advertising programs EXCEPT ________.

Accepted Answer

A)  cost savings 
B)  improvement of local-level quality 
C)  avoidance of legal impediments 
D)  faster entry into different markets 
A)  cost savings 
B)  improvement of local-level quality 
C)  avoidance of legal impediments 
D)  faster entry into different markets

Question 9

Which of the following is true concerning countries' distribution systems?

Accepted Answer

A)  They reflect the economic levels of countries, so countries at similar economic levels have similar distribution systems. 
B)  They are difficult to change because they have evolved over time, reflecting countries' cultural, economic, and legal environments. 
C)  They are more similar among countries than pricing and promotional systems are. 
D)  When standardized, they offer more cost savings for international companies than when products are standardized. 
A)  They reflect the economic levels of countries, so countries at similar economic levels have similar distribution systems. 
B)  They are difficult to change because they have evolved over time, reflecting countries' cultural, economic, and legal environments. 
C)  They are more similar among countries than pricing and promotional systems are. 
D)  When standardized, they offer more cost savings for international companies than when products are standardized.

Question 10

A push strategy is most likely preferable to a pull strategy when goods are sold using self-service distribution.

Accepted Answer

A) True 
 B)False

Question 11

If a brand name becomes generic in one country,it becomes generic in other countries as well.

Accepted Answer

A) True 
 B)False

Question 12

In a production orientation,a company focuses on efficiency and product quality when selling abroad.

Accepted Answer

A) True 
 B)False

Question 13

In a short essay,discuss the international application of five common marketing orientations.

Accepted Answer

a.Production orientation: Companies focu

Question 14

A pull rather than a push strategy is most likely preferable when ________.

Accepted Answer

A)  self-service is not predominant 
B)  the price of a product is high relative to incomes 
C)  there are few governmental restrictions on advertising 
D)  there are a large number of languages and a low literacy rate 
A)  self-service is not predominant 
B)  the price of a product is high relative to incomes 
C)  there are few governmental restrictions on advertising 
D)  there are a large number of languages and a low literacy rate

Question 15

Market diversity,government intervention,and currency fluctuations complicate international pricing decisions.

Accepted Answer

A) True 
 B)False

Question 16

Passive exports involve the filling of unsolicited orders from abroad.

Accepted Answer

A) True 
 B)False

Question 17

A positive brand image cannot overcome negative perceptions of the country where the product is made.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following best describes globally standardized advertising?

Accepted Answer

A)  a campaign that is identical in all markets 
B)  a campaign that meets the legal and ethical standards of all countries 
C)  a campaign that is similar but not identical from market to market 
D)  a campaign that depends primarily on push rather than pull promotion 
A)  a campaign that is identical in all markets 
B)  a campaign that meets the legal and ethical standards of all countries 
C)  a campaign that is similar but not identical from market to market 
D)  a campaign that depends primarily on push rather than pull promotion

International marketing is unlike domestic marketing because the basic principles are completely different.

A company would most likely use gap analysis to ________.

If a company's foreign sales per customer is small compared to those in its domestic market,it should most likely ________.

What factors makes international pricing and distribution more complex than domestic pricing and distribution?

What is the most likely reason that companies such as Gillette (razor blades)and 3M (scouring pads)sell products in smaller package sizes in some developing countries?

Define price escalation in exporting and explain why it occurs.

Under a strategic marketing orientation,a company considers potential environmental,health,social,and work-related problems from the sale of its products abroad.

All of the following are possible advantages of globally standardized advertising programs EXCEPT ________.

Which of the following is true concerning countries' distribution systems?

A push strategy is most likely preferable to a pull strategy when goods are sold using self-service distribution.

If a brand name becomes generic in one country,it becomes generic in other countries as well.

In a production orientation,a company focuses on efficiency and product quality when selling abroad.

In a short essay,discuss the international application of five common marketing orientations.

A pull rather than a push strategy is most likely preferable when ________.

Market diversity,government intervention,and currency fluctuations complicate international pricing decisions.

Passive exports involve the filling of unsolicited orders from abroad.

A positive brand image cannot overcome negative perceptions of the country where the product is made.

Which of the following best describes globally standardized advertising?

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

Globalization and Society

International Trade and Factor Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply Chain Management

International Accounting Issues

The Multinational Finance Function

International Human Resources

Filters

Exam 16: Marketing Globally

International marketing is unlike domestic marketing because the basic principles are completely different.

A company would most likely use gap analysis to ________.

If a company's foreign sales per customer is small compared to those in its domestic market,it should most likely ________.

What factors makes international pricing and distribution more complex than domestic pricing and distribution?

What is the most likely reason that companies such as Gillette (razor blades)and 3M (scouring pads)sell products in smaller package sizes in some developing countries?

Define price escalation in exporting and explain why it occurs.

Under a strategic marketing orientation,a company considers potential environmental,health,social,and work-related problems from the sale of its products abroad.

All of the following are possible advantages of globally standardized advertising programs EXCEPT ________.

Which of the following is true concerning countries' distribution systems?

A push strategy is most likely preferable to a pull strategy when goods are sold using self-service distribution.

If a brand name becomes generic in one country,it becomes generic in other countries as well.

In a production orientation,a company focuses on efficiency and product quality when selling abroad.

In a short essay,discuss the international application of five common marketing orientations.

A pull rather than a push strategy is most likely preferable when ________.

Market diversity,government intervention,and currency fluctuations complicate international pricing decisions.

Passive exports involve the filling of unsolicited orders from abroad.

A positive brand image cannot overcome negative perceptions of the country where the product is made.

Which of the following best describes globally standardized advertising?

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

Globalization and Society

International Trade and Factor Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply Chain Management

International Accounting Issues

The Multinational Finance Function

International Human Resources

Filters