Exam 16: Marketing Globally

When a company sells technologically advanced products to global customers,it is more likely to handle distribution itself.

Promotion using direct selling techniques is ________.

Foreman Enterprises produces and sells a variety of products for the home. Foreman recently introduced a new detergent at a very low price with the hope that a high number of consumers will try it out. Foreman is most likely using a ________ strategy.

When selling a commodity for which there is little possibility of product differentiation,a company would likely use which of the following orientations internationally?

Assume the per capita consumption of shoes is three pairs in Country A and two pairs in Country B. The difference probably means that there is a ________ gap in Country B.

There are more cost savings for international branding standardization than for international product standardization.

The importance of using a brand to convey the perception of whether a firm will deliver what it promises is more critical in ________.

All of the following are problems of using a worldwide brand EXCEPT which one?

What challenges are created by selling internationally through the Internet? How does e-commerce affect pricing?

Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios. However,Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization. Pulte Homes most likely follows a ________.

Agreements on international product standards are hampered by all the following factors EXCEPT ________.

Diversity of international markets and currency instability have the greatest effect on ________.

Which of the following would LEAST likely be caused by a high inflation rate?

Which of the following best depicts a push strategy for a U.S. company selling in Mexico?

A company that prices its products at a desired margin over cost is using a cost-plus strategy.

A company that exports products at a price lower than its domestic market price is using a skimming policy abroad.

All of the following are true about distribution concerns when marketing internationally EXCEPT which one?

How do language differences affect international branding and promotion?

In advertisements aimed at different countries,companies sometimes use actors who do not speak,along with a voice and/or print overlay. What is the main reason for doing this?

Different country standards,such as safety regulations,add complexity to whether companies decide to use a globally standardized product.