Question 1

What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?

Accepted Answer

A)  gaining economies in production and distribution 
B)  earning initial sales in emerging economies 
C)  eliminating excess domestic capacity 
D)  gaining brand recognition 
A)  gaining economies in production and distribution 
B)  earning initial sales in emerging economies 
C)  eliminating excess domestic capacity 
D)  gaining brand recognition A

Question 2

Which of the following would be an example of a customer orientation in international marketing?

Accepted Answer

A)  A cosmetics company bans animal testing of its products to gain goodwill. 
B)  A fruit company brands the bananas it sells in foreign and domestic markets. 
C)  A beer company makes non-alcoholic beer for a country that bans the sale of alcohol. 
D)  A plastics manufacturer makes some components to the specifications of a foreign company. 
A)  A cosmetics company bans animal testing of its products to gain goodwill. 
B)  A fruit company brands the bananas it sells in foreign and domestic markets. 
C)  A beer company makes non-alcoholic beer for a country that bans the sale of alcohol. 
D)  A plastics manufacturer makes some components to the specifications of a foreign company. D

Question 3

Internet sales complement traditional distributors,thus enhancing companies' ability to secure and hold traditional distributors.

Accepted Answer

A) True 
 B)False  False

Question 4

Increasingly,media reach audiences in more than one country,such as through satellite TV that reaches multiple countries simultaneously. What is NOT a problem of advertising on these media?

Accepted Answer

A)  Because of reaching so many households, the cost is prohibitive. 
B)  The product may not be available everywhere it is advertised. 
C)  A company may not be able to advertise price because they may differ among countries. 
D)  The advertisement may reach countries using different languages. 
A)  Because of reaching so many households, the cost is prohibitive. 
B)  The product may not be available everywhere it is advertised. 
C)  A company may not be able to advertise price because they may differ among countries. 
D)  The advertisement may reach countries using different languages.

Question 5

How do foreign government regulations affect pricing and promotion for international businesses?

Accepted Answer

Government regulations may directly or i

Question 6

The marketing orientation used by Bantam Shoes for its foreign sales focuses primarily on efficiency and product quality. Bantam most likely uses a ________.

Accepted Answer

A)  production orientation 
B)  customer orientation 
C)  sales orientation 
D)  strategic marketing orientation 
A)  production orientation 
B)  customer orientation 
C)  sales orientation 
D)  strategic marketing orientation

Question 7

Some critics complain that MNEs introduce and promote superfluous products in developing countries,causing consumers there to buy these products rather than things they need for their health. People answering this criticism have contended that ________.

Accepted Answer

A)  consumers don't buy things because of promotion 
B)  the amount spent on so-called superfluous products is insignificant 
C)  it is impossible to draw a line between people who can afford and people who can't afford these products 
D)  these products serve to motivate people in developing countries to work harder 
A)  consumers don't buy things because of promotion 
B)  the amount spent on so-called superfluous products is insignificant 
C)  it is impossible to draw a line between people who can afford and people who can't afford these products 
D)  these products serve to motivate people in developing countries to work harder

Question 8

Gap analysis may show that the combined market potential among several countries may justify product development costs.

Accepted Answer

A) True 
 B)False

Question 9

Although the broadening of product lines increases distribution efficiencies,too broad a line can create problems in selling.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are true about passive exports EXCEPT that ________.

Accepted Answer

A)  companies adapt their products very little to foreign consumer preferences 
B)  companies frequently export only if they have excess capacity 
C)  companies generally quote higher prices on exports than on domestic sales 
D)  they refer to the filling of unsolicited requests from abroad 
A)  companies adapt their products very little to foreign consumer preferences 
B)  companies frequently export only if they have excess capacity 
C)  companies generally quote higher prices on exports than on domestic sales 
D)  they refer to the filling of unsolicited requests from abroad

Question 11

Tommy Hilfiger has encountered some European resistance to the sale of its products because ________.

Accepted Answer

A)  many European consumers associate France and Italy, rather than the U.S., with upscale fashions 
B)  its customary prices, especially for the German market, have been out of reach for its target market 
C)  it has refused to adjust products to fit the tastes and needs of local consumers 
D)  it has depended on self-service in its company-owned stores 
A)  many European consumers associate France and Italy, rather than the U.S., with upscale fashions 
B)  its customary prices, especially for the German market, have been out of reach for its target market 
C)  it has refused to adjust products to fit the tastes and needs of local consumers 
D)  it has depended on self-service in its company-owned stores

Question 12

In a short essay,discuss gap analysis.

Accepted Answer

Gap analysis is a method for estimating

Question 13

Firms alter their products for foreign markets for all of the following reasons EXCEPT ________.

Accepted Answer

A)  home country export requirement 
B)  religious differences abroad 
C)  weak infrastructures in some countries 
D)  to respond to legal requirements 
A)  home country export requirement 
B)  religious differences abroad 
C)  weak infrastructures in some countries 
D)  to respond to legal requirements

Question 14

Which of the following is most likely to occur when a firm segments markets by country?

Accepted Answer

A)  achieving objectives by following a sales orientation strategy within that market 
B)  initially targeting the high-income consumers within that market 
C)  overlooking similarities between different countries 
D)  introducing multiple products to assess demand 
A)  achieving objectives by following a sales orientation strategy within that market 
B)  initially targeting the high-income consumers within that market 
C)  overlooking similarities between different countries 
D)  introducing multiple products to assess demand

Question 15

E-commerce facilitates the ability of consumers to compare prices from different distributors,which will most likely result in lower prices on products.

Accepted Answer

A) True 
 B)False

Question 16

In a short essay,compare push and pull promotional strategies.

Accepted Answer

Promotion may be categorized as push,whi

Question 17

Gap analysis refers to an estimation of sales potential caused by the disparity in incomes between developed and developing countries.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following was most responsible for the early success of Tommy Hilfiger clothing?

Accepted Answer

A)  The products were mass-marketed through discount stores. 
B)  Internet mail-order sales were developed when people had less time to shop. 
C)  Products were developed to fit the specific needs of different country markets. 
D)  Brand awareness was developed through advertising. 
A)  The products were mass-marketed through discount stores. 
B)  Internet mail-order sales were developed when people had less time to shop. 
C)  Products were developed to fit the specific needs of different country markets. 
D)  Brand awareness was developed through advertising.

Question 19

In comparing international and domestic marketing,it is best to state that ________.

Accepted Answer

A)  similar principles are at work 
B)  mass-market orientations are most effective 
C)  principles differ for product and price, but not for advertising 
D)  the differences between them can be studied through gap analysis 
A)  similar principles are at work 
B)  mass-market orientations are most effective 
C)  principles differ for product and price, but not for advertising 
D)  the differences between them can be studied through gap analysis

Question 20

Seasonal differences around the world enable MNEs to distribute weather-related sales,such as winter clothing,more evenly throughout the year.

Accepted Answer

A) True 
 B)False

What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?

Which of the following would be an example of a customer orientation in international marketing?

Internet sales complement traditional distributors,thus enhancing companies' ability to secure and hold traditional distributors.

Increasingly,media reach audiences in more than one country,such as through satellite TV that reaches multiple countries simultaneously. What is NOT a problem of advertising on these media?

How do foreign government regulations affect pricing and promotion for international businesses?

The marketing orientation used by Bantam Shoes for its foreign sales focuses primarily on efficiency and product quality. Bantam most likely uses a ________.

Some critics complain that MNEs introduce and promote superfluous products in developing countries,causing consumers there to buy these products rather than things they need for their health. People answering this criticism have contended that ________.

Gap analysis may show that the combined market potential among several countries may justify product development costs.

Although the broadening of product lines increases distribution efficiencies,too broad a line can create problems in selling.

All of the following are true about passive exports EXCEPT that ________.

Tommy Hilfiger has encountered some European resistance to the sale of its products because ________.

In a short essay,discuss gap analysis.

Firms alter their products for foreign markets for all of the following reasons EXCEPT ________.

Which of the following is most likely to occur when a firm segments markets by country?

E-commerce facilitates the ability of consumers to compare prices from different distributors,which will most likely result in lower prices on products.

In a short essay,compare push and pull promotional strategies.

Gap analysis refers to an estimation of sales potential caused by the disparity in incomes between developed and developing countries.

Which of the following was most responsible for the early success of Tommy Hilfiger clothing?

In comparing international and domestic marketing,it is best to state that ________.

Seasonal differences around the world enable MNEs to distribute weather-related sales,such as winter clothing,more evenly throughout the year.

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

Globalization and Society

International Trade and Factor Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply Chain Management

International Accounting Issues

The Multinational Finance Function

International Human Resources

Filters

Exam 16: Marketing Globally

What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?

Which of the following would be an example of a customer orientation in international marketing?

Internet sales complement traditional distributors,thus enhancing companies' ability to secure and hold traditional distributors.

Increasingly,media reach audiences in more than one country,such as through satellite TV that reaches multiple countries simultaneously. What is NOT a problem of advertising on these media?

How do foreign government regulations affect pricing and promotion for international businesses?

The marketing orientation used by Bantam Shoes for its foreign sales focuses primarily on efficiency and product quality. Bantam most likely uses a ________.

Some critics complain that MNEs introduce and promote superfluous products in developing countries,causing consumers there to buy these products rather than things they need for their health. People answering this criticism have contended that ________.

Gap analysis may show that the combined market potential among several countries may justify product development costs.

Although the broadening of product lines increases distribution efficiencies,too broad a line can create problems in selling.

All of the following are true about passive exports EXCEPT that ________.

Tommy Hilfiger has encountered some European resistance to the sale of its products because ________.

In a short essay,discuss gap analysis.

Firms alter their products for foreign markets for all of the following reasons EXCEPT ________.

Which of the following is most likely to occur when a firm segments markets by country?

E-commerce facilitates the ability of consumers to compare prices from different distributors,which will most likely result in lower prices on products.

In a short essay,compare push and pull promotional strategies.

Gap analysis refers to an estimation of sales potential caused by the disparity in incomes between developed and developing countries.

Which of the following was most responsible for the early success of Tommy Hilfiger clothing?

In comparing international and domestic marketing,it is best to state that ________.

Seasonal differences around the world enable MNEs to distribute weather-related sales,such as winter clothing,more evenly throughout the year.

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

Globalization and Society

International Trade and Factor Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply Chain Management

International Accounting Issues

The Multinational Finance Function

International Human Resources

Filters