Exam 16: Marketing Globally

Higher disposable income and technological advances help overcome many geographic constraints on product demand and distribution.

Which of the following is NOT one of the three personality traits that specifically affect international marketing?

A company sometimes handles a broader line of products in a foreign country than in its home country because most of its new product development is abroad.

Why might companies sometimes narrow the product line that they sell in a foreign country as compared to the product line they sell at home?

A push strategy is most likely preferable to a pull strategy when the price of the product is high relative to incomes.

Compton Cereal Company sells its cereals in most global markets,and overall sales at the firm remain strong. However,the firm is losing sales to some of its competitors because Compton lacks a gluten-free cereal. Which of the following best describes Compton's current problem?

What is the gray market? Why are companies concerned about it?

High inflation might cause a company to gain advantages by selling more on credit.

Arden Shoes runs a different marketing campaign every four weeks abroad. Which of the following best describes the advantage of doing so?

A company that adapts its marketing to foreign differences without deviating very much from its experience is following a customer orientation.

Gap analysis can be used by companies to gain synergy among countries. Which of the following is a benefit of this synergy?

When a company identifies a market segment on a global basis,such as a segment based on income,it will likely ________.

International marketing differs from domestic marketing in that ________.

Although electronic commerce offers companies an opportunity to promote their products globally,doing so brings challenges. Which of the following is NOT one of the challenges?

Which of the following would most likely indicate that a company should handle its own distribution?

Companies using a sales orientation find their greatest ability to sell the same product in more than one country when ________.

Executives at Apex decided to use a production orientation in the firm's international marketing efforts. Which of the following statements best supports this decision?

Dixon Electronics recently introduced a new computer with features unavailable from other products on the market. Dixon is charging a very high price for the computer and has plans to progressively lower the price over the next year. Dixon is most likely using a ________ strategy.

Executives want to set export prices below those that the firm charges domestically. What is the most likely problem the company will experience?

A problem of advertising through media that reach multiple countries is that the product may not be available everywhere it is advertised.