Question 1

Which product involves pricing variations such as pay per view, subscription and bundling

Accepted Answer

A) Physical product 
B) Digital product 
C) Physical service 
D) Virtual product 
E) None of the above 
A) Physical product 
B) Digital product 
C) Physical service 
D) Virtual product 
E) None of the above B

Question 2

Customer needs and wants relate to

Accepted Answer

A) People 
B) Product 
C) Place 
D) Promotion 
E) Price 
A) People 
B) Product 
C) Place 
D) Promotion 
E) Price B

Question 3

The core 4Ps of the marketing mix

Accepted Answer

A) Promotion 
B) Price 
C) People 
D) Product 
E) Place 
A) Promotion 
B) Price 
C) People 
D) Product 
E) Place A

Question 4

Customer communications relates to

Accepted Answer

A) People 
B) Product 
C) Place 
D) Promotion 
E) Price 
A) People 
B) Product 
C) Place 
D) Promotion 
E) Price

Question 5

Reintermediation involves

Accepted Answer

A) New online publishers inform the buying decision 
B) A company launching a neutral online publisher 
C) Removal of middlemen from the buying process 
D) The creation of content for inbound marketing 
A) New online publishers inform the buying decision 
B) A company launching a neutral online publisher 
C) Removal of middlemen from the buying process 
D) The creation of content for inbound marketing

Question 6

A prosumer who participates in support is combines…

Accepted Answer

A) Professional + consumer 
B) Producer + consumer 
C) Selling consumer, 
D) Proactive consumer 
E) Prenatural consumer 
A) Professional + consumer 
B) Producer + consumer 
C) Selling consumer, 
D) Proactive consumer 
E) Prenatural consumer

Question 7

The service elements of the marketing mix are

Accepted Answer

A) People 
B) Physical evidence 
C) Process 
D) Partners 
E) Promotion 
A) People 
B) Physical evidence 
C) Process 
D) Partners 
E) Promotion

Question 8

Which People element of the mix is part of a "welcome strategy" on signup?

Accepted Answer

A) Autoresponder 
B) Livechat 
C) Callback 
D) Feedback buttons 
A) Autoresponder 
B) Livechat 
C) Callback 
D) Feedback buttons

Question 9

Integration marketing communications involve a consistent brand ident

Accepted Answer

A) True 
 B)False

Question 10

The online value proposition excludes

Accepted Answer

A) Interactive tools 
B) Content to support the buying decision 
C) Key brand messages 
D) Online communities and user generated content 
E) All of the above 
A) Interactive tools 
B) Content to support the buying decision 
C) Key brand messages 
D) Online communities and user generated content 
E) All of the above

Which product involves pricing variations such as pay per view, subscription and bundling

Customer needs and wants relate to

The core 4Ps of the marketing mix

Customer communications relates to

Reintermediation involves

A prosumer who participates in support is combines…

The service elements of the marketing mix are

Which People element of the mix is part of a "welcome strategy" on signup?

Integration marketing communications involve a consistent brand ident

The online value proposition excludes

Introduction to E-Marketing

E-Models

E-Customers

Social Media Marketing

Site Design

Traffic Building

E-CRM

Managing Digital Marketing

E-Planning

Filters

Exam 2: Remix

Which product involves pricing variations such as pay per view, subscription and bundling

Customer needs and wants relate to

The core 4Ps of the marketing mix

Customer communications relates to

Reintermediation involves

A prosumer who participates in support is combines…

The service elements of the marketing mix are

Which People element of the mix is part of a "welcome strategy" on signup?

Integration marketing communications involve a consistent brand ident

The online value proposition excludes

Introduction to E-Marketing

E-Models

E-Customers

Social Media Marketing

Site Design

Traffic Building

E-CRM

Managing Digital Marketing

E-Planning

Filters