Multiple Choice
Which product involves pricing variations such as pay per view, subscription and bundling
A) Physical product
B) Digital product
C) Physical service
D) Virtual product
E) None of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Customer needs and wants relate to<br>A)People<br>B)Product<br>C)Place<br>D)Promotion<br>E)Price
Q3: The core 4Ps of the marketing mix<br>A)Promotion<br>B)Price<br>C)People<br>D)Product<br>E)Place
Q4: Customer communications relates to<br>A)People<br>B)Product<br>C)Place<br>D)Promotion<br>E)Price
Q5: Reintermediation involves<br>A)New online publishers inform the buying
Q6: A prosumer who participates in support is
Q7: The service elements of the marketing mix
Q8: Which People element of the mix is
Q9: Integration marketing communications involve a consistent brand
Q10: The online value proposition excludes<br>A)Interactive tools<br>B)Content to