Question 1

A plan defining the purpose, type and frequency of communications

Accepted Answer

A) Contact strategy 
B) Content strategy 
C) SEO strategy 
D) IA strategy 
E) Consistency strategy 
A) Contact strategy 
B) Content strategy 
C) SEO strategy 
D) IA strategy 
E) Consistency strategy A

Question 2

Permission marketing refers to the process of achieving opt-in

Accepted Answer

A) True 
 B)False  False

Question 3

Trigger-based email types

Accepted Answer

A) Welcome 
B) Newsletter 
C) Campaign for social media 
D) Abandoned based email 
E) Reactivation 
A) Welcome 
B) Newsletter 
C) Campaign for social media 
D) Abandoned based email 
E) Reactivation A

Question 4

RFM stands for Recency, Frequency and Monetary value

Accepted Answer

A) True 
 B)False

Question 5

The percentage of active customers on a database is an example of

Accepted Answer

A) Conversion rate KPI 
B) Hurdle rate KPI 
C) Business value KPI 
D) Brand favourability KPI 
E) Purchase intent KPI 
A) Conversion rate KPI 
B) Hurdle rate KPI 
C) Business value KPI 
D) Brand favourability KPI 
E) Purchase intent KPI

A plan defining the purpose, type and frequency of communications

Permission marketing refers to the process of achieving opt-in

Trigger-based email types

RFM stands for Recency, Frequency and Monetary value

The percentage of active customers on a database is an example of

Introduction to E-Marketing

Remix

E-Models

E-Customers

Social Media Marketing

Site Design

Traffic Building

Managing Digital Marketing

E-Planning

Filters

Exam 8: E-CRM

A plan defining the purpose, type and frequency of communications

Permission marketing refers to the process of achieving opt-in

Trigger-based email types

RFM stands for Recency, Frequency and Monetary value

The percentage of active customers on a database is an example of

Introduction to E-Marketing

Remix

E-Models

E-Customers

Social Media Marketing

Site Design

Traffic Building

Managing Digital Marketing

E-Planning

Filters