Exam 6: Site Design

Observing customers online as to what they do and how they succeed belongs to usability testing

An online game store recommending to site visitors a list of games based on past purchases of customers with similar interests is most probably applying collaborative filtering

What of the statements about cookies is incorrect

What of the 5 Ss is related to the following statement when we refer to Web site design: "An excellent site design helps build the brand and reinforces the brand values through the type of content, interactivities and overall style, tone or feel"

When we talk about a concept applied to the design of a web site describing how easy is to use the web site we actually refer to:

Key page template types

Referrer string is a method of online advertising

Usability can be tested through

Prioritizing your online content for your key audiences and their need is an indication of creating interactive content

In the checkout process of a web site the owner presents the customer with a number of elements reassuring the visitors about security, additional costs, delivery and return policies. The web site owner attempts this way to:

Expanding navigation through synonyms is an example of online retail merchndising