In the Checkout Process of a Web Site the Owner

In the checkout process of a web site the owner presents the customer with a number of elements reassuring the visitors about security, additional costs, delivery and return policies. The web site owner attempts this way to:

A) Communicate the site's services assortment
B) Communicate the site's online value proposition (OVP) ?
C) Persuade customers to do word of mouth for the site
D) Promote the site's usability aspects
E) Justify the price differences of the products in the web site versus prices of competitive sites

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