Question 1

This traffic source is URL type-ins, book marks and untracked campaigns, e.g. from Email marketing and apps

Accepted Answer

A) Direct 
B) Referrals 
C) Search 
D) Campaign 
E) Social media 
A) Direct 
B) Referrals 
C) Search 
D) Campaign 
E) Social media A

Question 2

How many factors (or signals) does Google uses within its search ranking algorithm?

Accepted Answer

A) Around 1 million 
B) Around 10 million 
C) Around 1.000 
D) Around 200 
E) The number varies continuously between 10.000 and 100.000 
A) Around 1 million 
B) Around 10 million 
C) Around 1.000 
D) Around 200 
E) The number varies continuously between 10.000 and 100.000 D

Question 3

SEM: Identification where the biggest potential for improvement is for each phrase and product is the task known as Performance Analysis

Accepted Answer

A) True 
 B)False  False

Question 4

The Google Keyword Tool is not suitable for Demand analysis

Accepted Answer

A) True 
 B)False

Question 5

Occurence in headings and the occurrence in anchor text of hyperlinks are not important parameters in Google page ranking

Accepted Answer

A) True 
 B)False

Question 6

This traffic source is for links from other sites

Accepted Answer

A) Direct 
B) Referrals 
C) Search 
D) Campaign 
E) Social media 
A) Direct 
B) Referrals 
C) Search 
D) Campaign 
E) Social media

Question 7

SEM. Advertisers pay for their adds to be displayed

Accepted Answer

A) True 
 B)False

Question 8

Factors which affect the position of an Ad in the sponsored listings

Accepted Answer

A) Quality score 
B) Ad clickthrough rate 
C) Ad text relevance 
D) Landing page relevance 
E) Landing page speed 
A) Quality score 
B) Ad clickthrough rate 
C) Ad text relevance 
D) Landing page relevance 
E) Landing page speed

Question 9

Web analytics help understanding what elements of the online communication mix are effective

Accepted Answer

A) True 
 B)False

Question 10

The "Description" meta tag is summarizing the content of a document based on keyword

Accepted Answer

A) True 
 B)False

This traffic source is URL type-ins, book marks and untracked campaigns, e.g. from Email marketing and apps

How many factors (or signals) does Google uses within its search ranking algorithm?

SEM: Identification where the biggest potential for improvement is for each phrase and product is the task known as Performance Analysis

The Google Keyword Tool is not suitable for Demand analysis

Occurence in headings and the occurrence in anchor text of hyperlinks are not important parameters in Google page ranking

This traffic source is for links from other sites

SEM. Advertisers pay for their adds to be displayed

Factors which affect the position of an Ad in the sponsored listings

Web analytics help understanding what elements of the online communication mix are effective

The "Description" meta tag is summarizing the content of a document based on keyword

Introduction to E-Marketing

Remix

E-Models

E-Customers

Social Media Marketing

Site Design

E-CRM

Managing Digital Marketing

E-Planning

Filters

Exam 7: Traffic Building

This traffic source is URL type-ins, book marks and untracked campaigns, e.g. from Email marketing and apps

How many factors (or signals) does Google uses within its search ranking algorithm?

SEM: Identification where the biggest potential for improvement is for each phrase and product is the task known as Performance Analysis

The Google Keyword Tool is not suitable for Demand analysis

Occurence in headings and the occurrence in anchor text of hyperlinks are not important parameters in Google page ranking

This traffic source is for links from other sites

SEM. Advertisers pay for their adds to be displayed

Factors which affect the position of an Ad in the sponsored listings

Web analytics help understanding what elements of the online communication mix are effective

The "Description" meta tag is summarizing the content of a document based on keyword

Introduction to E-Marketing

Remix

E-Models

E-Customers

Social Media Marketing

Site Design

E-CRM

Managing Digital Marketing

E-Planning

Filters