Question 1

Three website audience engagement measures are…

Accepted Answer

A) Unique visitors 
B) Bounce rate 
C) Duration 
D) Pages per visit 
E) Cost per sale 
A) Unique visitors 
B) Bounce rate 
C) Duration 
D) Pages per visit 
E) Cost per sale B, C, D

Question 2

The best measure used to review and control the cost of acquiring new customers is

Accepted Answer

A) Cost per click (CP
C)  
B) Earnings per click (EP
C)  
C) Cost per thousand (CPM) 
D) Allowable cost per acquisition (CP
A)  
E) Cost per auction (CP
A)  
A) Cost per click (CP
C)  
B) Earnings per click (EP
C)  
C) Cost per thousand (CPM) 
D) Allowable cost per acquisition (CP
A)  
E) Cost per auction (CP
A)  D

Question 3

The first S in SOSTAC stands for…

Accepted Answer

A) How will we get there? 
B) Where are we going? 
C) Where are we now? 
D) Are we on track? 
E) Are we there yet? 
A) How will we get there? 
B) Where are we going? 
C) Where are we now? 
D) Are we on track? 
E) Are we there yet? C

Question 4

Which two parts of SOSTAC most closely relate to applying digital analytics

Accepted Answer

A) Situation 
B) Objectives 
C) Strategy 
D) Actions 
E) Control 
A) Situation 
B) Objectives 
C) Strategy 
D) Actions 
E) Control

Question 5

Which SWOT analysis factors include threatening external market strategies that address internal challenges of a company

Accepted Answer

A) SO 
B) WT 
C) ST 
D) WO 
E) OO 
A) SO 
B) WT 
C) ST 
D) WO 
E) OO

Question 6

The second S in SOSTAC stands for…

Accepted Answer

A) How will we get there? 
B) Where are we going? 
C) Where are we now? 
D) Are we on track? 
E) Are we there yet? 
A) How will we get there? 
B) Where are we going? 
C) Where are we now? 
D) Are we on track? 
E) Are we there yet?

Question 7

Two measures used to assess the reach and engagement delivered by display advertising

Accepted Answer

A) Cost per thousand (CPM) 
B) Cost per click (CP
C)  
C) Allowable cost per acquisition (CP
A)  
D) Cost per lead 
E) Cost per sale 
A) Cost per thousand (CPM) 
B) Cost per click (CP
C)  
C) Allowable cost per acquisition (CP
A)  
D) Cost per lead 
E) Cost per sale

Three website audience engagement measures are…

The best measure used to review and control the cost of acquiring new customers is

The first S in SOSTAC stands for…

Which two parts of SOSTAC most closely relate to applying digital analytics

Which SWOT analysis factors include threatening external market strategies that address internal challenges of a company

The second S in SOSTAC stands for…

Two measures used to assess the reach and engagement delivered by display advertising

Introduction to Digital Marketing

Remix

Digital Models

Digital Customers

Social Media Marketing

Designing Digital Experiences

Traffic Building

Customer Lifecycle Communications and CRM

Managing Digital Marketing

Filters

Exam 10: Digital Marketing Plan

Three website audience engagement measures are…

The best measure used to review and control the cost of acquiring new customers is

The first S in SOSTAC stands for…

Which two parts of SOSTAC most closely relate to applying digital analytics

Which SWOT analysis factors include threatening external market strategies that address internal challenges of a company

The second S in SOSTAC stands for…

Two measures used to assess the reach and engagement delivered by display advertising

Introduction to Digital Marketing

Remix

Digital Models

Digital Customers

Social Media Marketing

Designing Digital Experiences

Traffic Building

Customer Lifecycle Communications and CRM

Managing Digital Marketing

Filters