Question 1

Return on Advertising spend it calculated as Gross Profit divided by
 Cost of investment

Accepted Answer

A) True 
 B)False  False

Question 2

Drivers are features that are important to customers and highly differentiated from
 the competition.

Accepted Answer

A) True 
 B)False  True

Question 3

An example of a Quality measure of traffic that is part of the VQVC mnemonic (Volumne-Quality-Value-Cost) is

Accepted Answer

A) Page views 
B)  Page impressions 
C) Conversion to lead or sale 
D) Profitability 
A) Page views 
B)  Page impressions 
C) Conversion to lead or sale 
D) Profitability C

Question 4

In Google Analytics, which one of these UTM tracking parameters would represent a channel like 'Email' or 'CPC'

Accepted Answer

A) Campaign 
B)  Source 
C)  Medium 
D)  Channel 
E) None of the above 
A) Campaign 
B)  Source 
C)  Medium 
D)  Channel 
E) None of the above

Question 5

The behavioural targeting approach is based on which two factors

Accepted Answer

A) Demographics such as Age and Gender 
B) Search intent based on keywords typed 
C) Event triggered emails based on interaction with previous emails 
D) The number of social media followers 
E) All of the above 
A) Demographics such as Age and Gender 
B) Search intent based on keywords typed 
C) Event triggered emails based on interaction with previous emails 
D) The number of social media followers 
E) All of the above

Return on Advertising spend it calculated as Gross Profit divided by Cost of investment

Drivers are features that are important to customers and highly differentiated from the competition.

An example of a Quality measure of traffic that is part of the VQVC mnemonic (Volumne-Quality-Value-Cost) is

In Google Analytics, which one of these UTM tracking parameters would represent a channel like 'Email' or 'CPC'

The behavioural targeting approach is based on which two factors

Introduction to Digital Marketing

Remix

Digital Models

Digital Customers

Designing Digital Experiences

Traffic Building

Customer Lifecycle Communications and CRM

Managing Digital Marketing

Digital Marketing Plan

Filters

Exam 5: Social Media Marketing

Return on Advertising spend it calculated as Gross Profit divided by Cost of investment

Drivers are features that are important to customers and highly differentiated from the competition.

An example of a Quality measure of traffic that is part of the VQVC mnemonic (Volumne-Quality-Value-Cost) is

In Google Analytics, which one of these UTM tracking parameters would represent a channel like 'Email' or 'CPC'

The behavioural targeting approach is based on which two factors

Introduction to Digital Marketing

Remix

Digital Models

Digital Customers

Designing Digital Experiences

Traffic Building

Customer Lifecycle Communications and CRM

Managing Digital Marketing

Digital Marketing Plan

Filters