Exam 7: Traffic Building

This traffic source includes URL type-ins, bookmarks and untracked campaigns, e.g. from Email marketing and apps which are not specifically tagged:

The most important measure for controlling digital media investment should be:

Meta-tags are important ranking factors which affect the position of a site in the search listing

Visits from search engines which don't incur a cost-per-click

Select factors which affect the position of a Google Ad in the search engine listings

This traffic source indicates visits from links on pages on other sites

A commission-based arrangement where a publisher is credited for sales by a percentage of sale or a fixed amount