Exam 6: Designing Digital Experiences

Two types of measures that should be used to measure the commercial benefits of social media marketing which are towards the top of the social media KPI pyramid are:

Social media marketing can support the whole customer lifecycle. Which two techniques are particularly important to facilitating conversion?

In the Content Pyramid for reviewing types of content to share, which two types of content are relatively low effort and frequent content types to share through social media?

Two typical middle or bottom-of-funnel content suitable for business-to-business marketers to share through social media or email marketing include:

Reviewing the type and sentiment of social sharing and commenting is most commonly known as 'Social media… (Select two terms):