Question 1

BJ Fogg's three key factors that affect consumer behaviour are…

Accepted Answer

A) Trigger (call-to-action) 
B) Be motivated 
C) Ability to do the behaviour 
D) All 
A) Trigger (call-to-action) 
B) Be motivated 
C) Ability to do the behaviour 
D) All D

Question 2

Given the importance attached to site download speed by Google and consumers, how should businesses assess the quality of their experience

Accepted Answer

A) Quality Score 
B) Core Web Vitals 
C) Keyword analysis 
D) SEO gap analysis 
E) None of the above 
A) Quality Score 
B) Core Web Vitals 
C) Keyword analysis 
D) SEO gap analysis 
E) None of the above B

Question 3

When consumers act on impulse or make do with imperfect information which behaviour is this?

Accepted Answer

A) Social sharing 
B) Syndication 
C) Satisfaction 
D) Satisficing 
A) Social sharing 
B) Syndication 
C) Satisfaction 
D) Satisficing C

Question 4

If customer is not involved in commenting on company services they are showing a lack of..

Accepted Answer

A) Involvement 
B) Interaction 
C) Intimacy 
D) Influence 
A) Involvement 
B) Interaction 
C) Intimacy 
D) Influence

Question 5

Creation of a persona makes a site more customer-centric and enables objective review of effectiveness

Accepted Answer

A) True 
 B)False

Question 6

Two of Cialdini's six weapons of influence?

Accepted Answer

A) Permission and activity 
B) Reciprocity and Scarcity 
C) Engagement and Social sharing 
D) Satisfaction and advocacy 
A) Permission and activity 
B) Reciprocity and Scarcity 
C) Engagement and Social sharing 
D) Satisfaction and advocacy

BJ Fogg's three key factors that affect consumer behaviour are…

Given the importance attached to site download speed by Google and consumers, how should businesses assess the quality of their experience

When consumers act on impulse or make do with imperfect information which behaviour is this?

If customer is not involved in commenting on company services they are showing a lack of..

Creation of a persona makes a site more customer-centric and enables objective review of effectiveness

Two of Cialdini's six weapons of influence?

Introduction to Digital Marketing

Digital Models

Digital Customers

Social Media Marketing

Designing Digital Experiences

Traffic Building

Customer Lifecycle Communications and CRM

Managing Digital Marketing

Digital Marketing Plan

Filters

Exam 2: Remix

BJ Fogg's three key factors that affect consumer behaviour are…

Given the importance attached to site download speed by Google and consumers, how should businesses assess the quality of their experience

When consumers act on impulse or make do with imperfect information which behaviour is this?

If customer is not involved in commenting on company services they are showing a lack of..

Creation of a persona makes a site more customer-centric and enables objective review of effectiveness

Two of Cialdini's six weapons of influence?

Introduction to Digital Marketing

Digital Models

Digital Customers

Social Media Marketing

Designing Digital Experiences

Traffic Building

Customer Lifecycle Communications and CRM

Managing Digital Marketing

Digital Marketing Plan

Filters