Question 1

What are the steps of the business-to-business buying process?

Accepted Answer

1.Identification of needs
2.Es

Question 2

Starbucks would be an example of a company involved in dual channel marketing because the company sells coffee:

Accepted Answer

A)  in retail stores only 
B)  to businesses such as United Airlines, Holland America cruise line, and Chicago's Wrigley Field 
C)  using integrated channels 
D)  to both consumers and businesses 
A)  in retail stores only 
B)  to businesses such as United Airlines, Holland America cruise line, and Chicago's Wrigley Field 
C)  using integrated channels 
D)  to both consumers and businesses

Question 3

Two outcomes of the aging U.S.population are:

Accepted Answer

A)  increased interest in health and maintaining one's youthful appearance 
B)  cocooning and occasional pleasure pursuits 
C)  active, busy lifestyles and pleasure pursuits 
D)  cocooning and age complexity 
A)  increased interest in health and maintaining one's youthful appearance 
B)  cocooning and occasional pleasure pursuits 
C)  active, busy lifestyles and pleasure pursuits 
D)  cocooning and age complexity

Question 4

The purchase decision that requires the least effort and is often made quickly is a(n):

Accepted Answer

A)  straight rebuy 
B)  modified rebuy 
C)  new task 
D)  accelerated buy 
A)  straight rebuy 
B)  modified rebuy 
C)  new task 
D)  accelerated buy

Question 5

A company has reached the end of a contractual agreement with a vendor and wants to open it up for bid again before signing a new contract.This type of purchase situation is a:

Accepted Answer

A)  straight rebuy 
B)  modified rebuy 
C)  new task purchase 
D)  joint demand purchase 
A)  straight rebuy 
B)  modified rebuy 
C)  new task purchase 
D)  joint demand purchase

Question 6

An audit team is utilized in which stage of the b-to-b buying process?

Accepted Answer

A)  identification of vendors 
B)  vendor evaluation 
C)  vendor selection 
D)  negotiating of terms 
A)  identification of vendors 
B)  vendor evaluation 
C)  vendor selection 
D)  negotiating of terms

Question 7

The evoked set in a purchase decision consists of brands that have been purchased previously.

Accepted Answer

A) True 
 B)False

Question 8

A straight rebuy purchase decision occurs:

Accepted Answer

A)  when the firm has previously chosen a vendor and intends to place a reorder 
B)  when a company is dissatisfied with their current vendor and want to consider new options 
C)  when a new company makes an offer that appears to be more attractive than what is currently being supplied by their current vendor 
D)  at the end of a contractual relationship and the company wants to evaluate competitive bids 
A)  when the firm has previously chosen a vendor and intends to place a reorder 
B)  when a company is dissatisfied with their current vendor and want to consider new options 
C)  when a new company makes an offer that appears to be more attractive than what is currently being supplied by their current vendor 
D)  at the end of a contractual relationship and the company wants to evaluate competitive bids

Question 9

An evoked set does not contain:

Accepted Answer

A)  brands a person considers 
B)  brands linked to a positive experience 
C)  brands which have been previously purchased 
D)  brands the consumer knows little about 
A)  brands a person considers 
B)  brands linked to a positive experience 
C)  brands which have been previously purchased 
D)  brands the consumer knows little about

Question 10

The first step of the consumer buying decision-making process is identification of alternatives.

Accepted Answer

A) True 
 B)False

Question 11

What new trends are affecting consumer buyer behavior?

Accepted Answer

1.Age complexity
2.Gender comp

Question 12

The inept set is the set of brands:

Accepted Answer

A)  that are part of a person's memory, but not considered because they elicit negative feelings 
B)  the consumer has awareness of, but has neither negative or positive feelings toward 
C)  that a person would consider as feasible solutions to meet a need 
D)  that are viewed by a consumer as being approximately equal in terms of quality 
A)  that are part of a person's memory, but not considered because they elicit negative feelings 
B)  the consumer has awareness of, but has neither negative or positive feelings toward 
C)  that a person would consider as feasible solutions to meet a need 
D)  that are viewed by a consumer as being approximately equal in terms of quality

Question 13

Most buying center members are able to avoid personality factors from affecting decisions by using decision rules called heuristics.

Accepted Answer

A) True 
 B)False

Question 14

A consumer's level of motivation in making an external search depends on three factors.What are they?

Accepted Answer

1.level of involveme

Question 15

A person's educational level combined with specific knowledge about a product category determines the:

Accepted Answer

A)  ability to search 
B)  desire to search 
C)  need for cognition 
D)  involvement level 
A)  ability to search 
B)  desire to search 
C)  need for cognition 
D)  involvement level

Question 16

Despite being 52 years old,Claire likes to wear young-looking fashions,such as mini-skirts,and drive her new red convertible sports car.This is an example of the consumer buyer behavior trend of:

Accepted Answer

A)  age complexity 
B)  gender complexity 
C)  active, busy lifestyles 
D)  individualism 
A)  age complexity 
B)  gender complexity 
C)  active, busy lifestyles 
D)  individualism

Question 17

An internal information search for purchasing alternatives is when:

Accepted Answer

A)  a consumer experiences uneasiness 
B)  a consumer thinks about brands he/she is willing to consider 
C)  the consumer buying process is nearly complete 
D)  advertisements are being ignored 
A)  a consumer experiences uneasiness 
B)  a consumer thinks about brands he/she is willing to consider 
C)  the consumer buying process is nearly complete 
D)  advertisements are being ignored

Question 18

Selling personal computers to both retail stores and other businesses is an example of:

Accepted Answer

A)  multi-outlet marketing 
B)  merchant distribution 
C)  quantity enhancement marketing 
D)  dual channel marketing 
A)  multi-outlet marketing 
B)  merchant distribution 
C)  quantity enhancement marketing 
D)  dual channel marketing

Question 19

The consumer demand for convenience and time-saving devices is the result of which consumer buyer behavior trend?

Accepted Answer

A)  age complexity 
B)  cocooning 
C)  active, busy lifestyles 
D)  pleasure pursuits 
A)  age complexity 
B)  cocooning 
C)  active, busy lifestyles 
D)  pleasure pursuits

Question 20

In terms of new product introductions,the early adopter group consists of consumers who hold average social status,and due to more limited resources,are more cautious about making purchases of new products,such as the iPhone.

Accepted Answer

A) True 
 B)False

What are the steps of the business-to-business buying process?

Starbucks would be an example of a company involved in dual channel marketing because the company sells coffee:

Two outcomes of the aging U.S.population are:

The purchase decision that requires the least effort and is often made quickly is a(n):

A company has reached the end of a contractual agreement with a vendor and wants to open it up for bid again before signing a new contract.This type of purchase situation is a:

An audit team is utilized in which stage of the b-to-b buying process?

The evoked set in a purchase decision consists of brands that have been purchased previously.

A straight rebuy purchase decision occurs:

An evoked set does not contain:

The first step of the consumer buying decision-making process is identification of alternatives.

What new trends are affecting consumer buyer behavior?

The inept set is the set of brands:

Most buying center members are able to avoid personality factors from affecting decisions by using decision rules called heuristics.

A consumer's level of motivation in making an external search depends on three factors.What are they?

A person's educational level combined with specific knowledge about a product category determines the:

Despite being 52 years old,Claire likes to wear young-looking fashions,such as mini-skirts,and drive her new red convertible sports car.This is an example of the consumer buyer behavior trend of:

An internal information search for purchasing alternatives is when:

Selling personal computers to both retail stores and other businesses is an example of:

The consumer demand for convenience and time-saving devices is the result of which consumer buyer behavior trend?

In terms of new product introductions,the early adopter group consists of consumers who hold average social status,and due to more limited resources,are more cautious about making purchases of new products,such as the iPhone.

Integrated Marketing Communications

Corporate Image and Brand Management

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 3: Buyer Behaviors

What are the steps of the business-to-business buying process?

Starbucks would be an example of a company involved in dual channel marketing because the company sells coffee:

Two outcomes of the aging U.S.population are:

The purchase decision that requires the least effort and is often made quickly is a(n):

A company has reached the end of a contractual agreement with a vendor and wants to open it up for bid again before signing a new contract.This type of purchase situation is a:

An audit team is utilized in which stage of the b-to-b buying process?

The evoked set in a purchase decision consists of brands that have been purchased previously.

A straight rebuy purchase decision occurs:

An evoked set does not contain:

The first step of the consumer buying decision-making process is identification of alternatives.

What new trends are affecting consumer buyer behavior?

The inept set is the set of brands:

Most buying center members are able to avoid personality factors from affecting decisions by using decision rules called heuristics.

A consumer's level of motivation in making an external search depends on three factors.What are they?

A person's educational level combined with specific knowledge about a product category determines the:

Despite being 52 years old,Claire likes to wear young-looking fashions,such as mini-skirts,and drive her new red convertible sports car.This is an example of the consumer buyer behavior trend of:

An internal information search for purchasing alternatives is when:

Selling personal computers to both retail stores and other businesses is an example of:

The consumer demand for convenience and time-saving devices is the result of which consumer buyer behavior trend?

In terms of new product introductions,the early adopter group consists of consumers who hold average social status,and due to more limited resources,are more cautious about making purchases of new products,such as the iPhone.

Integrated Marketing Communications

Corporate Image and Brand Management

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters