Exam 3: Buyer Behaviors

The set of brands a consumer knows about but has neither positive nor negative feelings is the:

Spending on home purchases such as expensive sound systems,satellite television systems,swimming pools,and saunas is the result of the consumer buyer behavior trend of cocooning.

All of the following are individual factors that might influence a member of the buying center,except:

The higher the perceived benefit a consumer perceives from an external search for information,the more likely he or she will be to spend time searching for information.

A modified rebuy may occur when someone in the buying center believes the current vendor should be reevaluated.

When an individual considers all the ideas that come to mind when the name of a product is mentioned,which best explains the thinking?

The cognitive component of an attitude:

Typically,the new task purchase would involve the most members of the buying center and take the longest amount of time to complete.

Spin-off sales occur when:

Organizational factors that impact individuals in the buying center include the company's goals,its operating environment,and personalities of the buying center members.

In the business-to-business buying process,evaluation of vendors normally occurs at three levels,which include each of the following,except:

One reason manufacturers seek to sell products to consumers that were originally sold only to businesses is to gain economies-of-scale in the manufacturing process.

Marketing communications are considerably more effective in changing a person's attitude about a product than they are in changing a consumer's value structure.

The behaviors of each member of the buying center are influenced by both organizational and individual factors.

A person considering only Pepsi or Mountain Dew at a vending machine is employing his or her evoked set.

The cognitive component of an attitude is a person's mental image,understanding,and interpretation of the product.

A person's level of power in the buying process depends on each of the following,except:

The straight rebuy is normally a routine process involving only a few members of the buying center and may even be done electronically with little human involvement.

Derek eliminated New Balance shoes because he doesn't know anything about them.Derek used which type of evaluation process to make this decision?

The cost of conducting an external search for information consists of the actual cost of the product,subjective costs associated with the search,and the opportunity cost of foregoing other activities.