Exam 3: Buyer Behaviors

If bids are taken at the end of each year's contractual agreement with a company's vendors,then each time the company engages in this activity,it is considered a straight rebuy purchase.

One of the major reasons for the success of the iPhone was a strong brand name based on the iPod and Apple brand.

People with a high need for cognition will gather more information and spend more time searching for information prior to a purchase than individuals with a low need for cognition.

The perceived cost of a purchase decision includes each of the following,except:

One reason consumers use the affect referral model of evaluating alternatives is that it saves mental energy.

The goal of the vendor audit is to evaluate potential suppliers in terms of cost and quality of merchandise.

A simulation of the knowledge structures embedded in an individual's brain is called a:

The group of people who make a business-to-business purchasing decision on behalf of a company is called the:

The member of the buying center who is most likely to let the group know that some alternative companies have already been rejected is the:

In using the affect referral approach to decision-making,the person considers:

An inept set consists of brands that are not considered because they elicit negative feelings.

In terms of attitude formation,the most common sequence is:

A cognitive map explains how much time a person spends in external search for information based on the person's ability to search,time to search,and how much the individual likes shopping.

In a buying center,the person who would be the most likely say,"We need to limit our choices to local vendors."

If Brayden is swayed by an ad that incites fear of his home being burglarized,he is being influenced by which component of an attitude?

If an advertisement by Pampers is designed to appeal to a person's emotions first,the ad is addressing which component of an attitude?

The affect referral model of evaluating alternatives suggests that consumers tend to buy products when they are emotionally detached.

In the business-to-business arena,the post-purchase phase is critical because:

Carrie buys a Honda Accord without considering other brands because she really likes the Accord and feels it is the best automobile on the market.Carrie's evaluation of alternatives is best explained by which model?

Kimberly-Clark is going to place an additional order for plastic because of a larger order it has received from a customer for products the company manufacturers.The additional order for plastic would be a: