Question 1

The individual that has the greatest ability to conduct an external search for information is the consumer that has:

Accepted Answer

A)  a low level of knowledge about the product category 
B)  an extensive knowledge of the product category 
C)  some knowledge of the product category, but not enough to make an intelligent decision 
D)  a low educational level 
A)  a low level of knowledge about the product category 
B)  an extensive knowledge of the product category 
C)  some knowledge of the product category, but not enough to make an intelligent decision 
D)  a low educational level

Question 2

When a person conducts an internal search for purchasing alternatives and has sufficient information,the next step will be to:

Accepted Answer

A)  search for additional information 
B)  make the purchase decision 
C)  evaluate the alternatives 
D)  identify the need or problem the choice will meet 
A)  search for additional information 
B)  make the purchase decision 
C)  evaluate the alternatives 
D)  identify the need or problem the choice will meet

Question 3

All of the following are reasons consumers use the affect referral method to evaluate alternatives,except:

Accepted Answer

A)  consumers have already eliminated the evoked set from consideration 
B)  the affect referral method saves time and mental energy 
C)  the consumer may have already used the multiattribute approach in a previous purchase situations 
D)  the consumer has developed an emotional bond with the particular brand 
A)  consumers have already eliminated the evoked set from consideration 
B)  the affect referral method saves time and mental energy 
C)  the consumer may have already used the multiattribute approach in a previous purchase situations 
D)  the consumer has developed an emotional bond with the particular brand

Question 4

Individuals who engage in and enjoy mental activities have a:

Accepted Answer

A)  low need for cognition 
B)  high need for cognition 
C)  low level of shopping enthusiasm 
D)  high level of shopping enthusiasm 
A)  low need for cognition 
B)  high need for cognition 
C)  low level of shopping enthusiasm 
D)  high level of shopping enthusiasm

Question 5

While selecting a restaurant,Donna thought about all of her favorite places and finally chose Red Lobster because she loves the food and it has been a while since she ate there.In making this decision,Donna used which method to evaluate the possible choices?

Accepted Answer

A)  evoked method 
B)  multiattribute 
C)  affect referral 
D)  attitude formation 
A)  evoked method 
B)  multiattribute 
C)  affect referral 
D)  attitude formation

Question 6

What individual factors affect members of the buying center?

Accepted Answer

1.Personality features
2.Roles

Question 7

Adam spends money he doesn't have on a designer outfit to reward himself for hard work is an example of the consumer buyer behavior trend of:

Accepted Answer

A)  health emphasis 
B)  cocooning 
C)  active, busy lifestyles 
D)  pleasure pursuits 
A)  health emphasis 
B)  cocooning 
C)  active, busy lifestyles 
D)  pleasure pursuits

Question 8

Gender complexity and increased individualism in purchasing preferences are two new trends in the consumer buying environment.

Accepted Answer

A) True 
 B)False

Question 9

Age complexity involves children growing up at a younger age as well as older Americans wanting to act and feel younger than they are.

Accepted Answer

A) True 
 B)False

Question 10

Using the multi-attribute approach,an individual considers:

Accepted Answer

A)  beliefs about product attributes and the importance of those attributes 
B)  layers, levels, and linkages of the cognitive map 
C)  cognitive, conative, and affective reactions to the product 
D)  the evoked, inert, and inept sets of brands 
A)  beliefs about product attributes and the importance of those attributes 
B)  layers, levels, and linkages of the cognitive map 
C)  cognitive, conative, and affective reactions to the product 
D)  the evoked, inert, and inept sets of brands

Question 11

The amount of time a consumer spends on an external information search depends on three factors.What are they?

Accepted Answer

1.ability

Question 12

In the business-to-business buying process,the step that follows establishing specifications is:

Accepted Answer

A)  identification of a need 
B)  identifying additional complicating circumstances 
C)  identification of vendors 
D)  vendor evaluation 
A)  identification of a need 
B)  identifying additional complicating circumstances 
C)  identification of vendors 
D)  vendor evaluation

Question 13

Factors that affect a person's values include the individual's personality,temperament,environment,and culture.

Accepted Answer

A) True 
 B)False

Question 14

Jeremiah would be considered an individual with high social status.He relies on mass media and social contacts for making purchase decisions on new products,such as the iPhone.Jeremiah would be considered a(n):

Accepted Answer

A)  innovator 
B)  early adopter 
C)  late adopter 
D)  early majority 
A)  innovator 
B)  early adopter 
C)  late adopter 
D)  early majority

Question 15

Once a firm has carefully studied all of the vendors,bids have been considered,and the vendor audit has been conducted,the next step in the business-to-business buying process is:

Accepted Answer

A)  the vendor screening 
B)  vendor selection 
C)  negotiation of purchase terms 
D)  postpurchase evaluation 
A)  the vendor screening 
B)  vendor selection 
C)  negotiation of purchase terms 
D)  postpurchase evaluation

Question 16

Which component of an attitude displays the individual's intentions,actions,or behavior?

Accepted Answer

A)  affective 
B)  cognitive 
C)  conative 
D)  rational 
A)  affective 
B)  cognitive 
C)  conative 
D)  rational

Question 17

Roles within the buying center are socially constructed,which means people define how they intend to play roles as part of the negotiation process with others nearby.

Accepted Answer

A) True 
 B)False

Question 18

Spending more money on homes and making the home environment pleasurable is a result of which consumer buyer behavior trend?

Accepted Answer

A)  health emphasis 
B)  cocooning 
C)  active, busy lifestyles 
D)  pleasure pursuits 
A)  health emphasis 
B)  cocooning 
C)  active, busy lifestyles 
D)  pleasure pursuits

Question 19

Most of the time,the consumer first develops an understanding or cognitive belief about an idea or object,followed by affective feelings.

Accepted Answer

A) True 
 B)False

Question 20

Buying center members with higher levels of cognitive involvement will:

Accepted Answer

A)  use the purchasing process to further personal power goals 
B)  ask more questions during the purchasing process 
C)  have no opinion about purchase risk 
D)  be most inclined to base a purchase decision on nepotism 
A)  use the purchasing process to further personal power goals 
B)  ask more questions during the purchasing process 
C)  have no opinion about purchase risk 
D)  be most inclined to base a purchase decision on nepotism

The individual that has the greatest ability to conduct an external search for information is the consumer that has:

When a person conducts an internal search for purchasing alternatives and has sufficient information,the next step will be to:

All of the following are reasons consumers use the affect referral method to evaluate alternatives,except:

Individuals who engage in and enjoy mental activities have a:

While selecting a restaurant,Donna thought about all of her favorite places and finally chose Red Lobster because she loves the food and it has been a while since she ate there.In making this decision,Donna used which method to evaluate the possible choices?

What individual factors affect members of the buying center?

Adam spends money he doesn't have on a designer outfit to reward himself for hard work is an example of the consumer buyer behavior trend of:

Gender complexity and increased individualism in purchasing preferences are two new trends in the consumer buying environment.

Age complexity involves children growing up at a younger age as well as older Americans wanting to act and feel younger than they are.

Using the multi-attribute approach,an individual considers:

The amount of time a consumer spends on an external information search depends on three factors.What are they?

In the business-to-business buying process,the step that follows establishing specifications is:

Factors that affect a person's values include the individual's personality,temperament,environment,and culture.

Jeremiah would be considered an individual with high social status.He relies on mass media and social contacts for making purchase decisions on new products,such as the iPhone.Jeremiah would be considered a(n):

Once a firm has carefully studied all of the vendors,bids have been considered,and the vendor audit has been conducted,the next step in the business-to-business buying process is:

Which component of an attitude displays the individual's intentions,actions,or behavior?

Roles within the buying center are socially constructed,which means people define how they intend to play roles as part of the negotiation process with others nearby.

Spending more money on homes and making the home environment pleasurable is a result of which consumer buyer behavior trend?

Most of the time,the consumer first develops an understanding or cognitive belief about an idea or object,followed by affective feelings.

Buying center members with higher levels of cognitive involvement will:

Integrated Marketing Communications

Corporate Image and Brand Management

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 3: Buyer Behaviors

The individual that has the greatest ability to conduct an external search for information is the consumer that has:

When a person conducts an internal search for purchasing alternatives and has sufficient information,the next step will be to:

All of the following are reasons consumers use the affect referral method to evaluate alternatives,except:

Individuals who engage in and enjoy mental activities have a:

While selecting a restaurant,Donna thought about all of her favorite places and finally chose Red Lobster because she loves the food and it has been a while since she ate there.In making this decision,Donna used which method to evaluate the possible choices?

What individual factors affect members of the buying center?

Adam spends money he doesn't have on a designer outfit to reward himself for hard work is an example of the consumer buyer behavior trend of:

Gender complexity and increased individualism in purchasing preferences are two new trends in the consumer buying environment.

Age complexity involves children growing up at a younger age as well as older Americans wanting to act and feel younger than they are.

Using the multi-attribute approach,an individual considers:

The amount of time a consumer spends on an external information search depends on three factors.What are they?

In the business-to-business buying process,the step that follows establishing specifications is:

Factors that affect a person's values include the individual's personality,temperament,environment,and culture.

Jeremiah would be considered an individual with high social status.He relies on mass media and social contacts for making purchase decisions on new products,such as the iPhone.Jeremiah would be considered a(n):

Once a firm has carefully studied all of the vendors,bids have been considered,and the vendor audit has been conducted,the next step in the business-to-business buying process is:

Which component of an attitude displays the individual's intentions,actions,or behavior?

Roles within the buying center are socially constructed,which means people define how they intend to play roles as part of the negotiation process with others nearby.

Spending more money on homes and making the home environment pleasurable is a result of which consumer buyer behavior trend?

Most of the time,the consumer first develops an understanding or cognitive belief about an idea or object,followed by affective feelings.

Buying center members with higher levels of cognitive involvement will:

Integrated Marketing Communications

Corporate Image and Brand Management

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters