Question 1

Motivation to conduct an external search for information depends on all of the following except:

Accepted Answer

A)  level of brand parity within a product category 
B)  level of involvement 
C)  need for cognition 
D)  level of shopping enthusiasm 
A)  level of brand parity within a product category 
B)  level of involvement 
C)  need for cognition 
D)  level of shopping enthusiasm

Question 2

Consumer values are loosely held attitudes about various topics or concepts.

Accepted Answer

A) True 
 B)False

Question 3

In the "establishing specifications" step of the b-to-b purchasing process,for a modified rebuy situation,specifications are:

Accepted Answer

A)  examined to ensure that they are current and still meet the company's needs 
B)  never examined 
C)  developed by the users of the product 
D)  developed with the assistance of the vendors bidding on the contract 
A)  examined to ensure that they are current and still meet the company's needs 
B)  never examined 
C)  developed by the users of the product 
D)  developed with the assistance of the vendors bidding on the contract

Question 4

A straight rebuy is a reorder from the same vendor.

Accepted Answer

A) True 
 B)False

Question 5

As a result of active,buys lifestyles,many consumers now spend less on material possessions and more on experiences such as vacations,entertainment,and dining out.

Accepted Answer

A) True 
 B)False

Question 6

The amount of time a consumer spends on an external search depends on each of the following factors below,except:

Accepted Answer

A)  ability to search 
B)  motivation to search 
C)  costs versus benefits 
D)  level of brand parity 
A)  ability to search 
B)  motivation to search 
C)  costs versus benefits 
D)  level of brand parity

Question 7

The need for cognition is a personality characteristic that links the drive to consider alternatives with the drive to take action quickly.

Accepted Answer

A) True 
 B)False

Question 8

Individuals within the buying center who shape the purchasing decision by providing information or criteria that should be used in evaluating alternatives are called influencers.

Accepted Answer

A) True 
 B)False

Question 9

A new task purchasing decision involves:

Accepted Answer

A)  re-ordering from the same vendor 
B)  ordering new materials from the same vendor 
C)  upgrading the computer system 
D)  buying an expensive good or service for the first time 
A)  re-ordering from the same vendor 
B)  ordering new materials from the same vendor 
C)  upgrading the computer system 
D)  buying an expensive good or service for the first time

Question 10

If a potential vendor offers what is perceived by a member of the buying center to be a better buy,the company may want to revisit the purchase decision.This type of situation is typically a:

Accepted Answer

A)  straight rebuy 
B)  modified rebuy 
C)  new task purchase 
D)  joint demand purchase 
A)  straight rebuy 
B)  modified rebuy 
C)  new task purchase 
D)  joint demand purchase

Question 11

In modified rebuy and in straight rebuy situations; one or more steps of the b-to-b buying process may be eliminated.

Accepted Answer

A) True 
 B)False

Question 12

Which takes the most time to complete and involves the highest number of people in the buying process?

Accepted Answer

A)  straight rebuy 
B)  modified rebuy 
C)  new task purchase 
D)  identifying a need 
A)  straight rebuy 
B)  modified rebuy 
C)  new task purchase 
D)  identifying a need

Question 13

In the b-to-b buying process,once specifications have been identified,potential vendors are identified and notified to find out if they are interested in submitting bids.

Accepted Answer

A) True 
 B)False

Question 14

Johnson Instrument Company is looking a various vendors to supply electrical materials involved in building their instruments.The first step in evaluating the vendors would be to conduct a vendor audit.

Accepted Answer

A) True 
 B)False

Question 15

Power relationships and personal objectives can affect business buying decisions.

Accepted Answer

A) True 
 B)False

Question 16

Short-term memory can only retain:

Accepted Answer

A)  two to three pieces of information 
B)  four to six pieces of information 
C)  five to nine pieces of information 
D)  ten to fifteen pieces of information 
A)  two to three pieces of information 
B)  four to six pieces of information 
C)  five to nine pieces of information 
D)  ten to fifteen pieces of information

Question 17

The affective component of an attitude:

Accepted Answer

A)  contains the feelings or emotions a person has about an object, person, or idea 
B)  refers to a person's mental images, understanding, and interpretations of an object, person, or idea 
C)  is an individual's intentions, actions, or behavior 
D)  is the mental picture a person has of an object, person, or idea 
A)  contains the feelings or emotions a person has about an object, person, or idea 
B)  refers to a person's mental images, understanding, and interpretations of an object, person, or idea 
C)  is an individual's intentions, actions, or behavior 
D)  is the mental picture a person has of an object, person, or idea

Question 18

Kylie believes St.Francis North Hospital has the best imaging technology in the region and will,therefore,offer excellent care for her son.This reflects which part of an attitude?

Accepted Answer

A)  affective 
B)  cognitive 
C)  conative 
D)  value 
A)  affective 
B)  cognitive 
C)  conative 
D)  value

Question 19

During a search for purchase information,what factor will increase the probability that a brand will be considered?

Accepted Answer

A)  brand parity 
B)  brand equity 
C)  product viability 
D)  brand ambiguity 
A)  brand parity 
B)  brand equity 
C)  product viability 
D)  brand ambiguity

Question 20

A low price,low involvement purchase is likely to begin with which component of an attitude?

Accepted Answer

A)  affective 
B)  cognitive 
C)  conative 
D)  value 
A)  affective 
B)  cognitive 
C)  conative 
D)  value

Motivation to conduct an external search for information depends on all of the following except:

Consumer values are loosely held attitudes about various topics or concepts.

In the "establishing specifications" step of the b-to-b purchasing process,for a modified rebuy situation,specifications are:

A straight rebuy is a reorder from the same vendor.

As a result of active,buys lifestyles,many consumers now spend less on material possessions and more on experiences such as vacations,entertainment,and dining out.

The amount of time a consumer spends on an external search depends on each of the following factors below,except:

The need for cognition is a personality characteristic that links the drive to consider alternatives with the drive to take action quickly.

Individuals within the buying center who shape the purchasing decision by providing information or criteria that should be used in evaluating alternatives are called influencers.

A new task purchasing decision involves:

If a potential vendor offers what is perceived by a member of the buying center to be a better buy,the company may want to revisit the purchase decision.This type of situation is typically a:

In modified rebuy and in straight rebuy situations; one or more steps of the b-to-b buying process may be eliminated.

Which takes the most time to complete and involves the highest number of people in the buying process?

In the b-to-b buying process,once specifications have been identified,potential vendors are identified and notified to find out if they are interested in submitting bids.

Johnson Instrument Company is looking a various vendors to supply electrical materials involved in building their instruments.The first step in evaluating the vendors would be to conduct a vendor audit.

Power relationships and personal objectives can affect business buying decisions.

Short-term memory can only retain:

The affective component of an attitude:

Kylie believes St.Francis North Hospital has the best imaging technology in the region and will,therefore,offer excellent care for her son.This reflects which part of an attitude?

During a search for purchase information,what factor will increase the probability that a brand will be considered?

A low price,low involvement purchase is likely to begin with which component of an attitude?

Integrated Marketing Communications

Corporate Image and Brand Management

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 3: Buyer Behaviors

Motivation to conduct an external search for information depends on all of the following except:

Consumer values are loosely held attitudes about various topics or concepts.

In the "establishing specifications" step of the b-to-b purchasing process,for a modified rebuy situation,specifications are:

A straight rebuy is a reorder from the same vendor.

As a result of active,buys lifestyles,many consumers now spend less on material possessions and more on experiences such as vacations,entertainment,and dining out.

The amount of time a consumer spends on an external search depends on each of the following factors below,except:

The need for cognition is a personality characteristic that links the drive to consider alternatives with the drive to take action quickly.

Individuals within the buying center who shape the purchasing decision by providing information or criteria that should be used in evaluating alternatives are called influencers.

A new task purchasing decision involves:

If a potential vendor offers what is perceived by a member of the buying center to be a better buy,the company may want to revisit the purchase decision.This type of situation is typically a:

In modified rebuy and in straight rebuy situations; one or more steps of the b-to-b buying process may be eliminated.

Which takes the most time to complete and involves the highest number of people in the buying process?

In the b-to-b buying process,once specifications have been identified,potential vendors are identified and notified to find out if they are interested in submitting bids.

Johnson Instrument Company is looking a various vendors to supply electrical materials involved in building their instruments.The first step in evaluating the vendors would be to conduct a vendor audit.

Power relationships and personal objectives can affect business buying decisions.

Short-term memory can only retain:

The affective component of an attitude:

Kylie believes St.Francis North Hospital has the best imaging technology in the region and will,therefore,offer excellent care for her son.This reflects which part of an attitude?

During a search for purchase information,what factor will increase the probability that a brand will be considered?

A low price,low involvement purchase is likely to begin with which component of an attitude?

Integrated Marketing Communications

Corporate Image and Brand Management

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters