Exam 3: Strategy and Information Systems

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An automobile company decides to improve the quality of all its products and bring more variety into its product line.The company has decided to adopt ________.

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Most process design initiatives require people to work in new ways and to follow different procedures.

(True/False)
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Focused cost leadership is observed when a product has the lowest cost ________.

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What is the central idea of business process design?

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A group of manufacturing organizations purchases raw materials collectively to obtain better deals.This is an example of obtaining competitive advantage by ________.

(Multiple Choice)
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What is a business process? How do you determine the cost and margin of a business process?

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In the value chain, the primary activity of customer service is concerned with inducing the buyers to purchase the product and providing a means for them to do so.

(True/False)
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Explain the concept of switching costs with an example.

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The cost of the business process is the cost of the inputs plus the cost of the outputs.

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Identify the activity in the value chain that involves receiving, storing, and disseminating inputs to the product.

(Multiple Choice)
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A digital divide exists between ________.

(Multiple Choice)
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Briefly describe the concepts of value, margin, and value chain.

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The increasing reliance on the Web for information and commerce has created a digital divide between those who have Internet access and those who do not.

(True/False)
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The difference between the value that an activity generates and the cost of the activity is called the ________.

(Multiple Choice)
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A large software manufacturer attempts to lock in customers by making it difficult for customers to change to another product.Identify the strategy used here.

(Multiple Choice)
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Operations refer to transforming inputs into the final product.

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Which of the following value chain activities involves inducing buyers to get a product and providing a means for them to do so?

(Multiple Choice)
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Which of the following is considered a support activity in the value chain of a business?

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In a manufacturing business, the ________ process transforms finished goods into cash.

(Multiple Choice)
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Porter defined value as the ________.

(Multiple Choice)
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