Question 1

Market segmentation can be used based on:

Accepted Answer

A)  Age 
B)  Race 
C)  Attitudes 
D)  All of the above 
A)  Age 
B)  Race 
C)  Attitudes 
D)  All of the above

Question 2

The four Ps of traditional marketing are:

Accepted Answer

A)  Products, payment, place, and promotion 
B)  Products, price, place, and promotion 
C)  Products, price, place, and production 
D)  Products, payment, presentation, and promotion 
A)  Products, payment, place, and promotion 
B)  Products, price, place, and promotion 
C)  Products, price, place, and production 
D)  Products, payment, presentation, and promotion

Question 3

An example of secondary data is:

Accepted Answer

A)  Data you collected from a focus group about physical activity 
B)  A telephone survey soliciting information on consumer preference for skim milk 
C)  Your state's infant mortality rate 
D)  Observing preschool children eating lunch to determine if they eat the vegetable served 
A)  Data you collected from a focus group about physical activity 
B)  A telephone survey soliciting information on consumer preference for skim milk 
C)  Your state's infant mortality rate 
D)  Observing preschool children eating lunch to determine if they eat the vegetable served

Question 4

Summative evaluation is sometimes called:

Accepted Answer

A)  Outcome Evaluation 
B)  Formative Evaluation 
C)  Research Evaluation 
D)  None of the above 
A)  Outcome Evaluation 
B)  Formative Evaluation 
C)  Research Evaluation 
D)  None of the above

Question 5

Social marketing includes:

Accepted Answer

A)  Customer wants 
B)  Profit generating 
C)  Personal welfare of customers 
D)  All of the above 
A)  Customer wants 
B)  Profit generating 
C)  Personal welfare of customers 
D)  All of the above

Question 6

If a supervisor tells you "It is just business," in relation to profit making, they are:

Accepted Answer

A)  Not including social marketing 
B)  Not considering social welfare 
C)  Are relying on buyer beware principles 
D)  All of the above 
A)  Not including social marketing 
B)  Not considering social welfare 
C)  Are relying on buyer beware principles 
D)  All of the above

Question 7

A helpful website for secondary data is Seventeen magazine.

Accepted Answer

A) True 
 B)False

Question 8

Marketing ___________ is used to target social marketing strategy to a particular group.

Accepted Answer

A)  Data 
B)  Segmentation 
C)  Norms 
D)  Evaluation 
A)  Data 
B)  Segmentation 
C)  Norms 
D)  Evaluation

Question 9

______________ evaluation includes pre-testing of ideas and materials.

Accepted Answer

A)  Formative 
B)  Primary 
C)  Secondary 
D)  Summative 
A)  Formative 
B)  Primary 
C)  Secondary 
D)  Summative

Question 10

In the marketing mix, nutrition counseling provided to residents of a retirement community is an example of:

Accepted Answer

A)  Product 
B)  Place 
C)  Price 
D)  Promotion 
A)  Product 
B)  Place 
C)  Price 
D)  Promotion

Market segmentation can be used based on:

The four Ps of traditional marketing are:

An example of secondary data is:

Summative evaluation is sometimes called:

Social marketing includes:

If a supervisor tells you "It is just business," in relation to profit making, they are:

A helpful website for secondary data is Seventeen magazine.

Marketing ___________ is used to target social marketing strategy to a particular group.

______________ evaluation includes pre-testing of ideas and materials.

In the marketing mix, nutrition counseling provided to residents of a retirement community is an example of:

Applying Nutrition to the Public Health

Nutritional Epidemiology: An Introduction

Creating Public Policy and Advocating for Nutrition Policies

Role of the Federal Agencies in Public Health Nutrition

Community Needs Assessment

Planning and Evaluating Nutrition Services for the Community

Serving Those at Highest Nutritional Risk

Intervening to Change the Publics Eating Behavior

Growing a Healthier Nation: Maternal, Infant, Child, and Adolescent Nutrition With an Emphasis on Childhood Overweight

Importance of Public Health Nutrition Programs in Preventing Disease and Promoting Adult Health

Promoting Older Adult Nutrition

Providing Nutrition Services in Public Health Primary Care

Food Security and Adequate Food Access for the Public

Safe-guarding and Securing the Food Supply

Grant Writing in Public Health Nutrition

Staffing, Managing and Leading Public Health Nutrition Personnel

Leveraging Nutrition Education Through the Public Health Team

Networking for Nutrition and Earning Administrative Support

Striving for Excellence and Envisioning the Future

Filters

Exam 19: Marketing Nutrition Programs and Services

Market segmentation can be used based on:

The four Ps of traditional marketing are:

An example of secondary data is:

Summative evaluation is sometimes called:

Social marketing includes:

If a supervisor tells you "It is just business," in relation to profit making, they are:

A helpful website for secondary data is Seventeen magazine.

Marketing ___________ is used to target social marketing strategy to a particular group.

______________ evaluation includes pre-testing of ideas and materials.

In the marketing mix, nutrition counseling provided to residents of a retirement community is an example of:

Applying Nutrition to the Public Health

Nutritional Epidemiology: An Introduction

Creating Public Policy and Advocating for Nutrition Policies

Role of the Federal Agencies in Public Health Nutrition

Community Needs Assessment

Planning and Evaluating Nutrition Services for the Community

Serving Those at Highest Nutritional Risk

Intervening to Change the Publics Eating Behavior

Growing a Healthier Nation: Maternal, Infant, Child, and Adolescent Nutrition With an Emphasis on Childhood Overweight

Importance of Public Health Nutrition Programs in Preventing Disease and Promoting Adult Health

Promoting Older Adult Nutrition

Providing Nutrition Services in Public Health Primary Care

Food Security and Adequate Food Access for the Public

Safe-guarding and Securing the Food Supply

Grant Writing in Public Health Nutrition

Staffing, Managing and Leading Public Health Nutrition Personnel

Leveraging Nutrition Education Through the Public Health Team

Networking for Nutrition and Earning Administrative Support

Striving for Excellence and Envisioning the Future

Filters