Exam 3: Collecting Information and Forecasting Demand

There is a global trend toward an aging population.

________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.

One of the ways to find relevant online information on competitors' strengths and weaknesses might be to frequent distributor or sales agent feedback sites.

The internal records system supplies results data, but the marketing intelligence system supplies ________ data.

One of the major trends in the political-legal environment is the trend toward the growth of special interest groups.

A company can take eight possible actions to improve the quantity and quality of its marketing intelligence.

A good illustration of a raw-material exporting economy is Egypt.

Consumers are increasingly willing to swap personal information for customized products from firms. However, there are still consumer concerns. As the manager in charge of collecting this type of consumer data, you know that privacy issues are still a public policy hot button. What consumer concerns about their personal information are the most compelling and most difficult to deal with by the marketer?

According to information presented in the text, which of the following countries is surprisingly a very good market for Lamborghini automobiles (costing more than $150 000) because of the number of wealthy families that can afford expensive cars?

With respect to the shortage of raw materials, oil is classified as ________ resources.

________ is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions.

A ________ is a conservative estimate of the expected volume of sales, primarily for making current purchasing, production, and cash flow decisions.

A low market-penetration index indicates ________.

Frito-Lay attributed a recent rise in chip-snacking by grown-ups to

As a manager you would most likely use an internal records system to supply ________ data, whereas, you would use your marketing intelligence system to supply happenings data.

Only one level of industry marketing expenditure will actually occur. The market demand corresponding to this level is called the ________.

As the advertising director for a young, urban magazine, Leitrim McElroy must often remind his clients that ________ are typically cynical about hard-sell marketing pitches that promise more than they can deliver.

Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest. Such a view would be consistent with which of the following views?

Explain the phrase, "every new technology is a force for "creative destruction".

The brand manager of a popular household cleaning product has proposed a uniform promotional strategy across Canada. Which fact would you use to persuade this manager to consider a separate strategy for French-Canadians?