Exam 3: Collecting Information and Forecasting Demand

The heart of the internal records system is the bar code.

If you were a company's marketing information manager, you would need to realize that your marketing information system should be a cross between three areas of concern for managers with respect to information. What are those three concerns?

Assume that you are a marketing information specialist for a large clothing manufacturer. Your task is to get functional managers to use the company's marketing information system (MIS) on a more regular basis. Which of the following reasons will be the most compelling?

Vancouver-based lululemon was born to serve people particularly upscale young women in the under-30 group. Which trend has been largely responsible for this success?

Discuss Canada's increasingly diverse household living arrangements and the implications for marketers.

If a company were pursuing a policy of networking externally it might collect competitors' ads or look up news stories about competitors.

Discuss the impact of tougher environmental regulations on businesses, citing examples whenever possible. Also, point out opportunities, if any, presented by these regulations.

Statistics Canada provides an in-depth look at the population swings, demographic groups, and changing family structure of Canadians. Which of the following steps to improve the quality of company marketing intelligence system would be most closely associated the above illustration?

Gian Lorenzo, like every manager in an organization, needs to observe the outside environment, but as a marketing manager, Gian has two advantages. What are those two advantages?

Marketers have extensive information about how consumption patterns vary across countries. On a per capita basis, the ________ smoke the most cigarettes.

The main demographic force that marketers monitor is population.

According to principles found in database construction and usage, a "carpet bombing" mailing of a new offer is usually the most successful strategy.

Why should Canadian marketers like Nortel Networks and Zip.ca set their sites on Generation Y or the echo boomers?

96 percent of immigrants in Canada live in metropolitan areas. Which city has attracted the largest percentage and is considered Canada's most ethnically diverse?

When ConAgra initiated a study with some of its retailers, such as Safeway, Kroger, and Walmart, to study how and why people buy its foods, ConAgra was using which of the following steps to improve its marketing intelligence system?

If a single person has a home entertainment system that is rich in television capabilities and home video games, he or she may be using such a system as a "social surrogate."

Black and Decker Canada markets a line of inexpensive and smaller household appliances. Which of the following household types would present them with the most potential?

Which type of household living arrangement makes up the largest proportion of Canadian households?

Which of the following subcultures offers the greatest opportunity to marketers?

People vary in their attitudes toward their society. ________ usually live more frugally, drive smaller cars, and wear simpler clothing.