Exam 3: Collecting Information and Forecasting Demand

When a magazine collects valuable feedback on each issue from a group of readers and subscribers, which step has it taken to improve the quality of its marketing intelligence?

Italy has one of the world's oldest populations.

A recent survey of 20 countries by Synovate and BBC showed that over ________ percent of the world's population is concerned about climate change.

As a marketing manager you have recognized that the "traditional household" in Canada is giving way to more diverse living arrangements. Explain how the needs of the SSWD group impact specific types of marketers.

A megatrend has been described as being what follows all fads that stay on the market at least one year.

The major responsibility for identifying significant marketplace changes falls to

Consumer expenditures are affected by income levels, savings rates, debt practices, and credit availability.

Mothers Against Drunk Drivers (MADD) does not try to stop the sale of alcohol, but it does promote the idea of appointing a designated driver. Relate this strategy to your understanding of core beliefs and values versus secondary beliefs and values.

Diversity goes beyond ethnic markets. Almost ________ percent of Canadians have disabilities, and they constitute a market for delivery and home-care services.

A staggering 10 billion applications were downloaded from the Apple App Store barely two-and-a-half years following its launch in July 2008. Which trend in the technology environment does this best represent?

Greenhouse gases in the atmosphere, the depletion of the ozone layer, and the growing shortages of water, are all examples of the deterioration of the

What typically would be the function of a sales information system? Provide an example to illustrate such a function.

Examples of ________ that were considered to be successful were Crocs clogs, Elmo TMX dolls, and Pokemon gifts and toys.

What type of internal record allows companies to quickly access information on customers' purchase recency, frequency, and monetary value?

According to the information found in the social-cultural environment, with respect to views of others, ________ are considered to be things that allow people who are alone to feel they are not (e.g., television, home video games, and chat rooms on the Internet).

Vancouver-based Lululemon is benefiting from the fact that yoga is experiencing a rebirth. Is the popularity of yoga a trend or a fad? What are the marketing implications of each for Lululemon?

A marketing information system is developed from internal company records, marketing intelligence, and promotional models supplied by the marketing department.

"Pleasure seekers" of the 1970s had their beliefs, values, and norms shaped by views of others.

A marketer such as Gerber or Mattel should be very interested in ________, a country with a very young and rapidly expanding population.

Assume that you are a marketing manager for a cosmetics company that wants to maximize the potential of the aging boomers in Canada. Explain this population situation and indicate why it might be important to your company and industry.