Exam 3: Collecting Information and Forecasting Demand

A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.

The potential market is the set of consumers who have interest, income, and access to a particular offer.

________ legislation has four main purposes: to protect companies from unfair competition; to protect consumers from unfair business practices; to protect the interests of society from unbridled business behaviour; and to charge businesses with the social costs of their products or production process.

A growing population always means a growing market.

The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.

________ have been described as "large social, economic, political and technological changes [that] are slow to form, and once in place, they influence us for some time between seven and ten years, or longer".

Zellers was able to mine the large HBC customer database when it launched the Mossimo fashion line in its stores. The company was able to identify customers who typically did not purchase fashions from discount department stores. This is an example of a retailer using

Software developer Cognos created an internal web site called Street Fighter to improve its marketing intelligence through externally networking. What does networking externally mean? Provide another illustration to support your answer.

During recession, the market demand curve which is a function of marketing expenditure ________.

Your company sees unlimited opportunities for innovation. While many revolutionary products are being researched and designed, what is the biggest marketing challenge to technological innovation?

What are the various steps to improve the quality of its marketing intelligence function that can be taken by a company?

The majority of Canada's disabled population are employed.

Asian Canadians are a homogeneous group.

The heart of the internal records system is the

In which of the following economies would we expect to find few opportunities for marketers?

According to some studies, women in Canada, the United States, and the United Kingdom purchase 60 percent of new cars.

You've been tasked by your company to develop marketing strategies for the South Asian community in Toronto. What fact about this target will have the biggest influence on your planning?

The distance between the market minimum and the market potential shows the overall ________.

________ is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period.

If a consumer lives the lifestyle of a "pleasure seeker" or goes on a "self-realization" quest, he or she is expressing what is called