Exam 3: Collecting Information and Forecasting Demand

Canadians and Americans hold many values in common. However, there are social value differences that can affect marketers. Which of the following is a value shared more by Canadians than Americans?

Canada's gay and lesbian market is estimated to be worth $100 billion.

The company's marketing information system should be a cross between what managers think they need, what managers really need, and

Suppose an individual buyer purchases three pairs of shoes each year at $50 each pair and that there are 50 million such consumers in the economy. Compute the total market potential for shoes.

Statistical demand analysis projects the next period's sales by combining an average of past sales and the most recent sales, giving more weight to the latter.

Which industry is often targeted as the biggest contributor to global warming, and under heavy pressure to become more environmentally friendly?

One finite nonrenewable resource, ________, has created serious problems for the world economy. As oil prices soar, companies search for practical means to harness solar, nuclear, wind, and other alternative energies.

Of all illiterate adults in the world, two-thirds are women.

What is the main demographic force monitored by marketers? Why is it so important?

When a marketer "mines" his or her company's database, fresh insights can be gained into neglected customer segments, ________, and other useful information.

Canada's ethnic diversity is a factor that falls under which component of a marketer's macro environment?

According to Adult Literacy Canada, 22 percent of adult Canadians have serious problems dealing with any printed materials.

Market research is necessary to determine an opportunity's profit potential.

Visible minorities (defined as ______) in Canada have grown substantially since 2001.

Sun Ovens Interational makes family-sized solar ovens. Used in 130 contries, the oven both saves money and reduces greenhouse emmissions.

There are five main ways that marketers can find relevant online information on competitors' products and weaknesses, and summary comments and overall performance rating of a product, service, or supplier. ________ are concentrated in financial services and high-tech products that require professional knowledge and allow comparison between expert and consumer opinion.

A growing population does not mean growing markets unless these markets have

Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.

The ________ household consists of a husband, wife, and children (and sometimes grandparents).

Although core values are fairly persistent, cultural swings do take place. ________ and other cultural phenomena had a major impact on young people's lifestyle and life goals in the 1960s.