Exam 17: Marketing Nutrition Programs and the Role of Food Industry in Food Choice

What is the definitions of the following term : -Qualitative

Food eaten outside the home, on average, is higher in fat and lower in micronutrients than food prepared at home.

Consumers receive nutrition information from different sources. List three of the sources.

Josh is a nutritionist who is planning a community health and nutrition promotion program. He is currently on which of the following steps, that involves developing a marketing mix for each segment?

What is the definitions of the following term : -Quantitative

When determining messaging, the community nutritionists should find out which of the following about the target group find?

The five Ps of marketing include all of the following except:

_______________ focuses on fulfilling customers' needs and desires, but social marketing focuses on changing personal or social behaviors for the benefit of the public, even when the public neither recognizes their need nor desires the change.

When advertising a health promotion program, it is important to consider an effective campaign technique that includes which of the following?

Elizabeth is a dietitian who is doing research to learn more about the market before she conducts a formal research survey. She has identified her target audience, and will be giving them open-ended interviews that consist of leading questions that will stimulate them to share their feelings and thoughts. What type of research method is she using?

Research shows that Americans spend one-half of their food budget and consume about one-third of their daily energy on meals and drinks outside the home.

Intensity, repetition, and visibility do not have a strong impact on food sales.

Advertising falls under which of the five Ps of marketing?

Which of the following will help the nutritionist position the program as being different or better than programs that are similar in the services offered, consumer base (target market), or location?

Food companies' advertising costs for any single, nationally distributed food product are higher, often by __________ times than federal expenditures for promotion of MyPlate or others that to encourage people to eat more fruits and vegetables.

Which of the following is not an effective campaign technique?

Which of the following is not part of a marketing strategy used by community nutritionists?

Linda was accurately communicating nutrition information to her clients because she stayed current with the latest literature. She also needed to communicate to a larger audience by television. The guideline for developing television public service announcements is:

Children younger than 5 years view an average of more than 40,000 television commercials for food each year, or about ______ hours worth.

Marketing a nutrition program is satisfying the needs of the consumer through an exchange of activities.