Exam 17: Marketing Nutrition Programs and the Role of Food Industry in Food Choice

Linda wants to use the Census Bureau's statistics to determine the types of clients in her community. The Census Bureau's statistics are an example of what kind of data?

Which of the following is considered part of the food industry?

___________________ and psychographics are the sociology and psychology behind demographic analysis; they deduce the emotional needs, values, and lifestyles that can lead to good health.

Which of the following describes a product made of one or more of the essential nutrients, such as vitamins, minerals, and protein?

In community nutrition, market segmentation is dividing a community into distinct groups of individuals on the basis of needs, characteristics, or behaviors who might require separate services.

Sandy is handing out surveys at the mall to investigate people's opinion about exercise. This is an example of which of the following?

Which of the following is a general description of emerging technologies that allow for customization, interactivity, and a unique presentation of information?

Collecting secondary data, doing observational research, and carrying out informal interviewing with individuals and groups in the community are all examples of what type of research?

Food industries spend more money on advertising packaged fast foods than the government does on marketing nutritious foods.

Which of the following is not a principle of advertising to be considered when advertising a health promotion program?

What is the definitions of the following term : -Marketing

Which of the following is a function of communication?

Which of the following is information that has been collected for another purpose and needs to be used with caution because it was collected for a purpose that may not be identical to the nutritionist's purpose; however, it may provide useful ideas and findings, and reduce the cost of conducting primary research?

Once Anthony has determined who his target group is, he will need to find out the ______________ of the target group.

Katie is going to use the SWOT analysis tool because she wants to ensure the ultimate success of her entire marketing plan. SWOT stands for Strengths, Weaknesses, Opportunities, and what?

Which of the following is the third most-often named source of information, replacing newspapers?

Market attractiveness is based on which of the following?

One of the options for controlling unhealthy food advertisements is to ban advertising to preschoolers.

Greg, a dietitian, is required to provide a health and nutrition education program for 1 year, and he needs to outline the budget for his marketing plan. It is important that he extend the budget over _____________ so that it will get the peaks and valleys of media coverage.

Using which of the following is one of the best marketing strategies to reach large segments of the population and can be used as a positive approach to communicate nutrition information and address related health issues?