Question 1

All of the following are adopter groups except

Accepted Answer

A)  early refusers. 
B)  innovators. 
C)  laggards. 
D)  early adopters. 
E)  the late majority. 
A)  early refusers. 
B)  innovators. 
C)  laggards. 
D)  early adopters. 
E)  the late majority.

Question 2

A calculator with a special chip that allows faster calculations is an innovation

Accepted Answer

A)  only if it processes a certain degree faster than the previous generation of chip. 
B)  only if it is perceived so by consumers. 
C)  regardless of the impressions of others. 
D)  only if it has a brand image. 
E)  for those who have bought the product but not for others. 
A)  only if it processes a certain degree faster than the previous generation of chip. 
B)  only if it is perceived so by consumers. 
C)  regardless of the impressions of others. 
D)  only if it has a brand image. 
E)  for those who have bought the product but not for others.

Question 3

E-mail is a ____ because it changes the way we sent documents to other people,which is a pronounced effect on consumption practices that were previously used.

Accepted Answer

A)  cannibalization product 
B)  continuous innovation 
C)  dynamically continuous innovation 
D)  discontinuous innovation 
E)  hedonically schematic innovation 
A)  cannibalization product 
B)  continuous innovation 
C)  dynamically continuous innovation 
D)  discontinuous innovation 
E)  hedonically schematic innovation

Question 4

Digital cameras were a continuous innovation when they were introduced.

Accepted Answer

A) True 
 B)False

Question 5

NorthWest Energy has a new program encouraging consumers to use energy efficient CFL bulbs instead of traditional incandescent bulbs.This program is an innovation.

Accepted Answer

A) True 
 B)False

Question 6

Innovators tend to have all of the following characteristics except they

Accepted Answer

A)  have a great deal of social influence beyond their immediate groups. 
B)  are high in need for stimulation. 
C)  are heavily involved in media. 
D)  are heavy users within the product category. 
E)  are low in need for cognition. 
A)  have a great deal of social influence beyond their immediate groups. 
B)  are high in need for stimulation. 
C)  are heavily involved in media. 
D)  are heavy users within the product category. 
E)  are low in need for cognition.

Question 7

Movies downloaded from the Internet can be considered an innovation of a(n)

Accepted Answer

A)  idea. 
B)  service. 
C)  good. 
D)  packaging. 
E)  function. 
A)  idea. 
B)  service. 
C)  good. 
D)  packaging. 
E)  function.

Question 8

Social marketers have been active in persuading consumers to adopt energy conservation,smoke-free workplaces,and abstinence from drugs.These are best thought of as ____ innovations.

Accepted Answer

A)  product 
B)  ethnic emblem 
C)  service 
D)  idea 
E)  product attribute 
A)  product 
B)  ethnic emblem 
C)  service 
D)  idea 
E)  product attribute

Question 9

Baking soda has a sizable innovation width in that it has many different uses.

Accepted Answer

A) True 
 B)False

Question 10

Most new products are ____ innovations.

Accepted Answer

A)  continuous 
B)  dynamically continuous 
C)  discontinuous 
D)  dynamic 
E)  dynamically discontinuous 
A)  continuous 
B)  dynamically continuous 
C)  discontinuous 
D)  dynamic 
E)  dynamically discontinuous

Question 11

Innovators

Accepted Answer

A)  have little social influence. 
B)  tend to be opinion leaders. 
C)  tend to be followers. 
D)  have a need for the instruction of others. 
E)  tend to be dependent. 
A)  have little social influence. 
B)  tend to be opinion leaders. 
C)  tend to be followers. 
D)  have a need for the instruction of others. 
E)  tend to be dependent.

Question 12

Research indicates that consumers are more uncertain about the usefulness of a continuous innovation than discontinuous innovation.

Accepted Answer

A) True 
 B)False

Question 13

Characteristics of the social system may affect the speed of a products' diffusion.

Accepted Answer

A) True 
 B)False

Question 14

Hedonic innovations are new products,services,or ideas that

Accepted Answer

A)  offer benefits in product performance over existing alternatives. 
B)  appeal to our pleasure-seeking and/or sensory needs. 
C)  have new social meaning. 
D)  are only incremental improvements. 
E)  usually spawn other innovations and product forms. 
A)  offer benefits in product performance over existing alternatives. 
B)  appeal to our pleasure-seeking and/or sensory needs. 
C)  have new social meaning. 
D)  are only incremental improvements. 
E)  usually spawn other innovations and product forms.

Question 15

Hybrid vehicles are more fuel-efficient and better for the environment than traditional gasoline-powered cars.Hybrid vehicles are an example of a(n)____ innovation.

Accepted Answer

A)  functional 
B)  hedonic 
C)  symbolic 
D)  aesthetic 
E)  Hybrid vehicles are not considered an innovation as vehicles already existed before their introduction. 
A)  functional 
B)  hedonic 
C)  symbolic 
D)  aesthetic 
E)  Hybrid vehicles are not considered an innovation as vehicles already existed before their introduction.

Question 16

New styles of clothing that convey membership in a particular ethnic,age,or gender group may be regarded as ____ innovations.

Accepted Answer

A)  functional 
B)  radical 
C)  symbolic 
D)  attribute-based 
E)  serial 
A)  functional 
B)  radical 
C)  symbolic 
D)  attribute-based 
E)  serial

Question 17

Breadth of an innovation refers to

Accepted Answer

A)  the number of different ideas that went into the invention of the new product. 
B)  the rate of continuity. 
C)  the rate of discontinuity. 
D)  the innovativeness scale invented by IBS in the early 1920s. 
E)  the new and different uses of a new product. 
A)  the number of different ideas that went into the invention of the new product. 
B)  the rate of continuity. 
C)  the rate of discontinuity. 
D)  the innovativeness scale invented by IBS in the early 1920s. 
E)  the new and different uses of a new product.

Question 18

When they were invented,airplanes fundamentally affected how,when,and where consumers traveled.At the time they were invented,they were regarded as a

Accepted Answer

A)  cannibalization product. 
B)  continuous innovation. 
C)  dynamically continuous innovation. 
D)  discontinuous innovation. 
E)  hedonically schematic innovation. 
A)  cannibalization product. 
B)  continuous innovation. 
C)  dynamically continuous innovation. 
D)  discontinuous innovation. 
E)  hedonically schematic innovation.

Question 19

Discuss the five adopter categories and their characteristics.

Accepted Answer

The five adopter categories are innovato

Question 20

A dynamically continuous innovation has

Accepted Answer

A)  new affective tags attached in consumers' minds. 
B)  a limited effect on existing consumption patterns. 
C)  a pronounced effect on our existing consumption practices. 
D)  the potential to start a new product category. 
E)  old associations but a new name. 
A)  new affective tags attached in consumers' minds. 
B)  a limited effect on existing consumption patterns. 
C)  a pronounced effect on our existing consumption practices. 
D)  the potential to start a new product category. 
E)  old associations but a new name.

All of the following are adopter groups except

A calculator with a special chip that allows faster calculations is an innovation

E-mail is a ____ because it changes the way we sent documents to other people,which is a pronounced effect on consumption practices that were previously used.

Digital cameras were a continuous innovation when they were introduced.

NorthWest Energy has a new program encouraging consumers to use energy efficient CFL bulbs instead of traditional incandescent bulbs.This program is an innovation.

Innovators tend to have all of the following characteristics except they

Movies downloaded from the Internet can be considered an innovation of a(n)

Social marketers have been active in persuading consumers to adopt energy conservation,smoke-free workplaces,and abstinence from drugs.These are best thought of as ____ innovations.

Baking soda has a sizable innovation width in that it has many different uses.

Most new products are ____ innovations.

Innovators

Research indicates that consumers are more uncertain about the usefulness of a continuous innovation than discontinuous innovation.

Characteristics of the social system may affect the speed of a products' diffusion.

Hedonic innovations are new products,services,or ideas that

Hybrid vehicles are more fuel-efficient and better for the environment than traditional gasoline-powered cars.Hybrid vehicles are an example of a(n)____ innovation.

New styles of clothing that convey membership in a particular ethnic,age,or gender group may be regarded as ____ innovations.

Breadth of an innovation refers to

When they were invented,airplanes fundamentally affected how,when,and where consumers traveled.At the time they were invented,they were regarded as a

Discuss the five adopter categories and their characteristics.

A dynamically continuous innovation has

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 15: Innovations: Adoption, Resistance, and Diffusion

All of the following are adopter groups except

A calculator with a special chip that allows faster calculations is an innovation

E-mail is a ____ because it changes the way we sent documents to other people,which is a pronounced effect on consumption practices that were previously used.

Digital cameras were a continuous innovation when they were introduced.

NorthWest Energy has a new program encouraging consumers to use energy efficient CFL bulbs instead of traditional incandescent bulbs.This program is an innovation.

Innovators tend to have all of the following characteristics except they

Movies downloaded from the Internet can be considered an innovation of a(n)

Social marketers have been active in persuading consumers to adopt energy conservation,smoke-free workplaces,and abstinence from drugs.These are best thought of as ____ innovations.

Baking soda has a sizable innovation width in that it has many different uses.

Most new products are ____ innovations.

Innovators

Research indicates that consumers are more uncertain about the usefulness of a continuous innovation than discontinuous innovation.

Characteristics of the social system may affect the speed of a products' diffusion.

Hedonic innovations are new products,services,or ideas that

Hybrid vehicles are more fuel-efficient and better for the environment than traditional gasoline-powered cars.Hybrid vehicles are an example of a(n)____ innovation.

New styles of clothing that convey membership in a particular ethnic,age,or gender group may be regarded as ____ innovations.

Breadth of an innovation refers to

When they were invented,airplanes fundamentally affected how,when,and where consumers traveled.At the time they were invented,they were regarded as a

Discuss the five adopter categories and their characteristics.

A dynamically continuous innovation has

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters