Question 1

Scientists have established a strong link between compulsive gambling and obesity.

Accepted Answer

A) True 
 B)False  False

Question 2

Ned regularly stuck a pack of gum or two into his pocket before leaving the supermarket.He did not think of this as shoplifting.The packs never added up to more than a dollar.Besides,he thought,the store was ripping customers off so why not get even.Ned was

Accepted Answer

A)  rationalizing. 
B)  thrill seeking. 
C)  fantasizing. 
D)  undergoing negative state relief. 
E)  counting the risks and rewards so as to optimize his shoplifting behavior. 
A)  rationalizing. 
B)  thrill seeking. 
C)  fantasizing. 
D)  undergoing negative state relief. 
E)  counting the risks and rewards so as to optimize his shoplifting behavior. A

Question 3

Compulsive buying provides an opportunity for social gratification for those who may feel

Accepted Answer

A)  paranoid. 
B)  overly concerned with finances. 
C)  a complete lack of concern about finances. 
D)  alienated from society. 
E)  out of control about shopping. 
A)  paranoid. 
B)  overly concerned with finances. 
C)  a complete lack of concern about finances. 
D)  alienated from society. 
E)  out of control about shopping. D

Question 4

All of the following are theft-related problems that raise prices except

Accepted Answer

A)  lost merchandise. 
B)  theft insurance. 
C)  high-priced security. 
D)  research and development. 
E)  price reductions. 
A)  lost merchandise. 
B)  theft insurance. 
C)  high-priced security. 
D)  research and development. 
E)  price reductions.

Question 5

Theft is a problem

Accepted Answer

A)  primarily for marketers. 
B)  primarily for security companies. 
C)  primarily for consumers. 
D)  for advertisers and marketers. 
E)  for consumers and marketers. 
A)  primarily for marketers. 
B)  primarily for security companies. 
C)  primarily for consumers. 
D)  for advertisers and marketers. 
E)  for consumers and marketers.

Question 6

Despite programs developed to promote safe drinking,children are exposed to a lot of

Accepted Answer

A)  X-rated movies that have foul language and drinking. 
B)  sales and coupons that encourage impulse purchases of alcohol. 
C)  violent crime in real life, which leads to drinking. 
D)  high-pressure salespeople who encourage impulse purchases of alcohol. 
E)  alcohol and tobacco advertising. 
A)  X-rated movies that have foul language and drinking. 
B)  sales and coupons that encourage impulse purchases of alcohol. 
C)  violent crime in real life, which leads to drinking. 
D)  high-pressure salespeople who encourage impulse purchases of alcohol. 
E)  alcohol and tobacco advertising.

Question 7

Consumer theft is usually done by people with lower socio-economic status.

Accepted Answer

A) True 
 B)False

Question 8

____ proposes that individuals have a drive to compare themselves to other people.

Accepted Answer

A)  Reference theory 
B)  Self-drive theory 
C)  Compulsive Buyers Anonymous 
D)  Differential association 
E)  Social comparison theory 
A)  Reference theory 
B)  Self-drive theory 
C)  Compulsive Buyers Anonymous 
D)  Differential association 
E)  Social comparison theory

Question 9

All of the following are reasons that could influence why some consumers rationalize theft except

Accepted Answer

A)  a belief that the marketer "asked for it." 
B)  strong marketer ties to the community, with more potential contacts with thieves. 
C)  social influences on the consumer that encourage theft. 
D)  when stores have a negative public image. 
E)  when there are negative consumer attitudes toward businesses. 
A)  a belief that the marketer "asked for it." 
B)  strong marketer ties to the community, with more potential contacts with thieves. 
C)  social influences on the consumer that encourage theft. 
D)  when stores have a negative public image. 
E)  when there are negative consumer attitudes toward businesses.

Question 10

Describe the types of deviant usage behavior.

Accepted Answer

Deviant usage behavior can take on vario

Question 11

U.S.retailers lose over $41.6 billion in merchandise every year.

Accepted Answer

A) True 
 B)False

Question 12

All of the following are forms of deviant acquisition behavior except

Accepted Answer

A)  bait and switch. 
B)  compulsive buying. 
C)  shoplifting. 
D)  consumer fraud. 
E)  black markets. 
A)  bait and switch. 
B)  compulsive buying. 
C)  shoplifting. 
D)  consumer fraud. 
E)  black markets.

Question 13

The following statement is true about the factors affecting shoplifting.

Accepted Answer

A)  It is driven primarily by economic need. 
B)  Consumers from all walks of life engage in it. 
C)  Only middle-aged consumers engage in it. 
D)  It is driven primarily by a need to relieve depressed moods. 
E)  It only occurs in the inner city. 
A)  It is driven primarily by economic need. 
B)  Consumers from all walks of life engage in it. 
C)  Only middle-aged consumers engage in it. 
D)  It is driven primarily by a need to relieve depressed moods. 
E)  It only occurs in the inner city.

Question 14

Consumers can engage in several forms of consumer resistance.What are these?

Accepted Answer

Consumer resistance can take several for

Question 15

____ arise(s)when consumers want products that they cannot obtain through legitimate forms of acquisition.

Accepted Answer

A)  The temptation to steal 
B)  Deconstruction fantasies 
C)  Fraud 
D)  Unarmed robbery 
E)  Binging 
A)  The temptation to steal 
B)  Deconstruction fantasies 
C)  Fraud 
D)  Unarmed robbery 
E)  Binging

Question 16

Approximately 70 percent of normal-weight women want to be thinner and 23 percent of underweight women want to be thinner.How might marketers be responsible for this trend?

Accepted Answer

Marketers may be responsible for this tr

Question 17

Advertising has been accused of having a negative impact on the self-image of viewers.Specifically,it can

Accepted Answer

A)  encourage impulse buying. 
B)  make consumers buy cheaper sale items, thus lowering their self-image and their image in society in general. 
C)  make consumers materialistic and dissatisfied with their appearance. 
D)  encourage compulsive buying. 
E)  discourage impulse buying, thus lowering self-esteem and self-image. 
A)  encourage impulse buying. 
B)  make consumers buy cheaper sale items, thus lowering their self-image and their image in society in general. 
C)  make consumers materialistic and dissatisfied with their appearance. 
D)  encourage compulsive buying. 
E)  discourage impulse buying, thus lowering self-esteem and self-image.

Question 18

To address the problem of young children confusing program and ad content,both the FTC and FCC have recommended that

Accepted Answer

A)  ads contain wording saying that they are advertisements. 
B)  ads on Saturday morning be less persuasive so that less purchase pressure is placed on parents. 
C)  television stations use a separator between the program and the ad. 
D)  ads on Saturday morning not contain characters from any recent movies. 
E)  ads directed at young children not contain any serious informational content. 
A)  ads contain wording saying that they are advertisements. 
B)  ads on Saturday morning be less persuasive so that less purchase pressure is placed on parents. 
C)  television stations use a separator between the program and the ad. 
D)  ads on Saturday morning not contain characters from any recent movies. 
E)  ads directed at young children not contain any serious informational content.

Question 19

Binge drinking is

Accepted Answer

A)  drinking and then quitting repeatedly several times. 
B)  drinking without eating. 
C)  eating without drinking, causing severe headaches. 
D)  drinking more than five drinks in one sitting. 
E)  worshipping the porcelain god. 
A)  drinking and then quitting repeatedly several times. 
B)  drinking without eating. 
C)  eating without drinking, causing severe headaches. 
D)  drinking more than five drinks in one sitting. 
E)  worshipping the porcelain god.

Question 20

Some fast-food companies,including Burger King and McDonald's,have agreed to restrict how and what they advertise to children.

Accepted Answer

A) True 
 B)False

Scientists have established a strong link between compulsive gambling and obesity.

Ned regularly stuck a pack of gum or two into his pocket before leaving the supermarket.He did not think of this as shoplifting.The packs never added up to more than a dollar.Besides,he thought,the store was ripping customers off so why not get even.Ned was

Compulsive buying provides an opportunity for social gratification for those who may feel

All of the following are theft-related problems that raise prices except

Theft is a problem

Despite programs developed to promote safe drinking,children are exposed to a lot of

Consumer theft is usually done by people with lower socio-economic status.

____ proposes that individuals have a drive to compare themselves to other people.

All of the following are reasons that could influence why some consumers rationalize theft except

Describe the types of deviant usage behavior.

U.S.retailers lose over $41.6 billion in merchandise every year.

All of the following are forms of deviant acquisition behavior except

The following statement is true about the factors affecting shoplifting.

Consumers can engage in several forms of consumer resistance.What are these?

____ arise(s)when consumers want products that they cannot obtain through legitimate forms of acquisition.

Approximately 70 percent of normal-weight women want to be thinner and 23 percent of underweight women want to be thinner.How might marketers be responsible for this trend?

Advertising has been accused of having a negative impact on the self-image of viewers.Specifically,it can

To address the problem of young children confusing program and ad content,both the FTC and FCC have recommended that

Binge drinking is

Some fast-food companies,including Burger King and McDonald's,have agreed to restrict how and what they advertise to children.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Filters

Exam 17: Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Scientists have established a strong link between compulsive gambling and obesity.

Ned regularly stuck a pack of gum or two into his pocket before leaving the supermarket.He did not think of this as shoplifting.The packs never added up to more than a dollar.Besides,he thought,the store was ripping customers off so why not get even.Ned was

Compulsive buying provides an opportunity for social gratification for those who may feel

All of the following are theft-related problems that raise prices except

Theft is a problem

Despite programs developed to promote safe drinking,children are exposed to a lot of

Consumer theft is usually done by people with lower socio-economic status.

____ proposes that individuals have a drive to compare themselves to other people.

All of the following are reasons that could influence why some consumers rationalize theft except

Describe the types of deviant usage behavior.

U.S.retailers lose over $41.6 billion in merchandise every year.

All of the following are forms of deviant acquisition behavior except

The following statement is true about the factors affecting shoplifting.

Consumers can engage in several forms of consumer resistance.What are these?

____ arise(s)when consumers want products that they cannot obtain through legitimate forms of acquisition.

Approximately 70 percent of normal-weight women want to be thinner and 23 percent of underweight women want to be thinner.How might marketers be responsible for this trend?

Advertising has been accused of having a negative impact on the self-image of viewers.Specifically,it can

To address the problem of young children confusing program and ad content,both the FTC and FCC have recommended that

Binge drinking is

Some fast-food companies,including Burger King and McDonald's,have agreed to restrict how and what they advertise to children.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Filters