Question 1

Ninety-five percent of Americans believe that businesses collect too much information about them.

Accepted Answer

A) True 
 B)False

Question 2

Thad enjoyed the attention the salespeople gave him each week when he went to buy wallpaper.They seemed genuinely pleased to see him,which he felt was not always so for other people.This is an example of how giving attention to and pleasing others can

Accepted Answer

A)  ease tensions and allow the consumer relief from the real pressures from work. 
B)  elicit feelings of excitement to relieve the boredom of everyday life. 
C)  remove the stigma of buying such products. 
D)  stimulate feelings of nostalgia for better times thus increasing propensity to buy. 
E)  raise the compulsive buyer's self-esteem and act as a reinforcement for buying. 
A)  ease tensions and allow the consumer relief from the real pressures from work. 
B)  elicit feelings of excitement to relieve the boredom of everyday life. 
C)  remove the stigma of buying such products. 
D)  stimulate feelings of nostalgia for better times thus increasing propensity to buy. 
E)  raise the compulsive buyer's self-esteem and act as a reinforcement for buying.

Question 3

Addictive and compulsive consumption normally occurs because an individual

Accepted Answer

A)  has a great amount of savings that he or she wants to spend. 
B)  wants a product but cannot acquire it through legitimate means. 
C)  feels a great attachment to and dependence on a product or activity. 
D)  has been exposed to too many marketing communications. 
E)  has been exposed to too few marketing communications. 
A)  has a great amount of savings that he or she wants to spend. 
B)  wants a product but cannot acquire it through legitimate means. 
C)  feels a great attachment to and dependence on a product or activity. 
D)  has been exposed to too many marketing communications. 
E)  has been exposed to too few marketing communications.

Question 4

Models in advertising are often

Accepted Answer

A)  encouraging illicit consumer behavior. 
B)  encouraging compulsive consumption. 
C)  older, more seasoned stars. 
D)  idealized body images. 
E)  porn stars as well, linking consumption with sex addiction. 
A)  encouraging illicit consumer behavior. 
B)  encouraging compulsive consumption. 
C)  older, more seasoned stars. 
D)  idealized body images. 
E)  porn stars as well, linking consumption with sex addiction.

Question 5

The Environmental Protection Agency's Energy Star program helps consumers

Accepted Answer

A)  choose energy efficient appliances. 
B)  rate products based on their quality. 
C)  by recommending environmentally friendly usage techniques for many products. 
D)  by providing consumers with a list of household consumer products that are made with energy efficient manufacturing processes. 
E)  by giving consumers awards for environmentally friendly activities. 
A)  choose energy efficient appliances. 
B)  rate products based on their quality. 
C)  by recommending environmentally friendly usage techniques for many products. 
D)  by providing consumers with a list of household consumer products that are made with energy efficient manufacturing processes. 
E)  by giving consumers awards for environmentally friendly activities.

Question 6

There is some evidence that the more young consumers ____,the greater is their knowledge of and intention to consume alcohol.

Accepted Answer

A)  view alcohol ads 
B)  earn 
C)  have a high rank in social status 
D)  are lacking in consumer experience 
E)  have experience as consumers 
A)  view alcohol ads 
B)  earn 
C)  have a high rank in social status 
D)  are lacking in consumer experience 
E)  have experience as consumers

Question 7

Half of all junior and senior high school students

Accepted Answer

A)  drink soft drinks compulsively. 
B)  shoplift. 
C)  have consumed alcohol. 
D)  have committed some sort of felony. 
E)  regularly commit credit card fraud. 
A)  drink soft drinks compulsively. 
B)  shoplift. 
C)  have consumed alcohol. 
D)  have committed some sort of felony. 
E)  regularly commit credit card fraud.

Question 8

Jergen's lotion and Windex cleaners are attempting to be more environmentally conscious by

Accepted Answer

A)  making packaging biodegradable. 
B)  encouraging recycling of its packaging with consumer incentive programs. 
C)  not using toxic chemicals in their products. 
D)  reducing the amount of packaging for their products. 
E)  making their containers refillable. 
A)  making packaging biodegradable. 
B)  encouraging recycling of its packaging with consumer incentive programs. 
C)  not using toxic chemicals in their products. 
D)  reducing the amount of packaging for their products. 
E)  making their containers refillable.

Question 9

You receive an application for a credit card in the mail.You fill in the necessary information (address,telephone number,banks where you do business,and income),and after your card arrives you use it to buy clothes for the children,a jogging suit,and a high-definition color TV.Given the high purchase price of the TV,you decide to fill in the product registration card.Could these actions lead to an invasion of your privacy? If so,how?

Accepted Answer

Yes, these actions could potentially lea

Question 10

Products such as condoms or pregnancy tests may be more tempting to steal because

Accepted Answer

A)  consumers are too embarrassed to buy them through conventional channels. 
B)  they are scarce and difficult to obtain through conventional channels. 
C)  the types of consumers who purchase these products are more likely to steal. 
D)  these products are contraband items. 
E)  the packaging attracts a high level of attention from customers. 
A)  consumers are too embarrassed to buy them through conventional channels. 
B)  they are scarce and difficult to obtain through conventional channels. 
C)  the types of consumers who purchase these products are more likely to steal. 
D)  these products are contraband items. 
E)  the packaging attracts a high level of attention from customers.

Question 11

Two psychological factors seem to explain theft: (1)the temptation to steal and (2)the ability to rationalize the behavior.

Accepted Answer

A) True 
 B)False

Question 12

In what ways might marketing increase underage drinking and smoking?

Accepted Answer

Marketing can inadvertently or deliberat

Question 13

The World Health Organization believes there is convincing evidence linking childhood obesity to

Accepted Answer

A)  Sesame Street's Cookie Monster's behavior. 
B)  Parents' bad eating habits. 
C)  Product placement by fast food restaurants on Saturday morning television programs. 
D)  Junk food advertising on television. 
E)  Lack of exercise programs in grade schools 
A)  Sesame Street's Cookie Monster's behavior. 
B)  Parents' bad eating habits. 
C)  Product placement by fast food restaurants on Saturday morning television programs. 
D)  Junk food advertising on television. 
E)  Lack of exercise programs in grade schools

Question 14

Temptation is greater when consumers perceive that they can get away with something and that it is worth doing.Thus,consumers may assess both ____ and ____.

Accepted Answer

A)  their negative state / the chance of relief from that negative state 
B)  their feelings of low self-esteem / the level by which their self-esteem would rise 
C)  perceived risks / the calculated opportunism of having the product or service 
D)  their attention level / their retrieval of information about the product 
E)  advertising for the product / their retrieval of information from advertising about the product 
A)  their negative state / the chance of relief from that negative state 
B)  their feelings of low self-esteem / the level by which their self-esteem would rise 
C)  perceived risks / the calculated opportunism of having the product or service 
D)  their attention level / their retrieval of information about the product 
E)  advertising for the product / their retrieval of information from advertising about the product

Question 15

Compulsive gambling is a special case of what is known as

Accepted Answer

A)  hyperconsumption. 
B)  hyperacquisition. 
C)  delusional behavior. 
D)  black market dissonance. 
E)  compulsive consumption. 
A)  hyperconsumption. 
B)  hyperacquisition. 
C)  delusional behavior. 
D)  black market dissonance. 
E)  compulsive consumption.

Question 16

Consumer theft is a major problem that is costly for both marketers and consumers.What are the factors affecting consumer theft and what are the consequences?

Accepted Answer

Consumer theft is a major problem that i

Question 17

Black markets may develop and continue primarily because they

Accepted Answer

A)  are exciting. 
B)  are heavily advertised in the mainstream media. 
C)  have an efficient distribution system. 
D)  carry a wide variety of goods with attractive packaging and feature displays. 
E)  fulfill very basic human needs. 
A)  are exciting. 
B)  are heavily advertised in the mainstream media. 
C)  have an efficient distribution system. 
D)  carry a wide variety of goods with attractive packaging and feature displays. 
E)  fulfill very basic human needs.

Question 18

____ brings an emotional high followed by feelings of remorse,guilt,shame,and depression.

Accepted Answer

A)  Compulsive buying 
B)  Smoking 
C)  Environmental destruction 
D)  Underconsumption 
E)  A repressed memory 
A)  Compulsive buying 
B)  Smoking 
C)  Environmental destruction 
D)  Underconsumption 
E)  A repressed memory

Question 19

The FCC has ruled that advertising to children

Accepted Answer

A)  must contain wording for at least ten seconds stating that it is advertising. 
B)  must contain no more than 35 percent persuasive content so that less purchase pressure is placed on parents. 
C)  must not contain characters for any movies that have come out within the past six months. 
D)  must be limited to 12 minutes per hour on weekdays and 10.5 minutes per hour on weekends. 
E)  must contain at least 60 percent nonverbal content to aid in understanding. 
A)  must contain wording for at least ten seconds stating that it is advertising. 
B)  must contain no more than 35 percent persuasive content so that less purchase pressure is placed on parents. 
C)  must not contain characters for any movies that have come out within the past six months. 
D)  must be limited to 12 minutes per hour on weekdays and 10.5 minutes per hour on weekends. 
E)  must contain at least 60 percent nonverbal content to aid in understanding.

Question 20

Children are aware of 200 brands by the time they reach the first grade.

Accepted Answer

A) True 
 B)False

Ninety-five percent of Americans believe that businesses collect too much information about them.

Thad enjoyed the attention the salespeople gave him each week when he went to buy wallpaper.They seemed genuinely pleased to see him,which he felt was not always so for other people.This is an example of how giving attention to and pleasing others can

Addictive and compulsive consumption normally occurs because an individual

Models in advertising are often

The Environmental Protection Agency's Energy Star program helps consumers

There is some evidence that the more young consumers ____,the greater is their knowledge of and intention to consume alcohol.

Half of all junior and senior high school students

Jergen's lotion and Windex cleaners are attempting to be more environmentally conscious by

Products such as condoms or pregnancy tests may be more tempting to steal because

Two psychological factors seem to explain theft: (1)the temptation to steal and (2)the ability to rationalize the behavior.

In what ways might marketing increase underage drinking and smoking?

The World Health Organization believes there is convincing evidence linking childhood obesity to

Temptation is greater when consumers perceive that they can get away with something and that it is worth doing.Thus,consumers may assess both and .

Compulsive gambling is a special case of what is known as

Consumer theft is a major problem that is costly for both marketers and consumers.What are the factors affecting consumer theft and what are the consequences?

Black markets may develop and continue primarily because they

____ brings an emotional high followed by feelings of remorse,guilt,shame,and depression.

The FCC has ruled that advertising to children

Children are aware of 200 brands by the time they reach the first grade.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Filters

Exam 17: Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Ninety-five percent of Americans believe that businesses collect too much information about them.

Thad enjoyed the attention the salespeople gave him each week when he went to buy wallpaper.They seemed genuinely pleased to see him,which he felt was not always so for other people.This is an example of how giving attention to and pleasing others can

Addictive and compulsive consumption normally occurs because an individual

Models in advertising are often

The Environmental Protection Agency's Energy Star program helps consumers

There is some evidence that the more young consumers ____,the greater is their knowledge of and intention to consume alcohol.

Half of all junior and senior high school students

Jergen's lotion and Windex cleaners are attempting to be more environmentally conscious by

Products such as condoms or pregnancy tests may be more tempting to steal because

Two psychological factors seem to explain theft: (1)the temptation to steal and (2)the ability to rationalize the behavior.

In what ways might marketing increase underage drinking and smoking?

The World Health Organization believes there is convincing evidence linking childhood obesity to

Temptation is greater when consumers perceive that they can get away with something and that it is worth doing.Thus,consumers may assess both ____ and ____.

Compulsive gambling is a special case of what is known as

Consumer theft is a major problem that is costly for both marketers and consumers.What are the factors affecting consumer theft and what are the consequences?

Black markets may develop and continue primarily because they

____ brings an emotional high followed by feelings of remorse,guilt,shame,and depression.

The FCC has ruled that advertising to children

Children are aware of 200 brands by the time they reach the first grade.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Filters

Temptation is greater when consumers perceive that they can get away with something and that it is worth doing.Thus,consumers may assess both and .