Exam 15: Innovations: Adoption, Resistance, and Diffusion

A continuous innovation is one that has

Most new products are continuous innovations.

The consequences of innovation on society are always positive.

With low-effort hierarchy of effects,attitudes are based on

The notebook computer offers the benefit of portability that desktop computers do not.This is best classified as a(n)____ innovation.

New forms of dance,new types of music,new clothing styles,and new types of food would all qualify as ____ innovations.

The diffusion curves reflect the

Describe and give examples of the two types of diffusion curves discussed in the textbook.

Studies indicate that the earlier someone adopts an innovation,the more prestige is associated with it.

How do the processes of adoption and diffusion differ?

A ____ is a successful innovation with a lengthy product life cycle.

Products like TVs and VCRs may be seen as new to consumers in Third World countries even though we regard them as established products.These products are innovations in Third World countries now because they

The ____ proposes that products initially go through a period of introduction,followed by relatively rapid growth as more competitors enter the market and consumer acceptance of the product increases.As competition increases,weaker competitors drop out of the market and product sales tend to stabilize.Later,sales decline.

The ____ diffusion curve starts out more quickly,with a large percentage of the market purchasing as soon as possible.

The Internet was a discontinuous innovation.

Warmth of food is associated with freshness in Chinese culture.In this culture,a marketer of cold pizza would face difficulties because of problems due to the lack of

What influences the rates of diffusion for an innovation?

Among factors that influence resistance,adoption,and diffusion,____ refers to the extent to which the innovation follows established guidelines for what seems appropriate in the category.

Resistance is

How are innovations characterized?