Question 1

Because innovators adopt innovations independent of the opinions of other people,they

Accepted Answer

A)  will be easily influenced by their reference group. 
B)  will be easily influenced by their peer group. 
C)  may process information about innovations through peripheral route processing. 
D)  are more receptive to information about new products. 
E)  are less receptive to information about new products. 
A)  will be easily influenced by their reference group. 
B)  will be easily influenced by their peer group. 
C)  may process information about innovations through peripheral route processing. 
D)  are more receptive to information about new products. 
E)  are less receptive to information about new products.

Question 2

The product life cycle measures

Accepted Answer

A)  sales of the product over time. 
B)  time. 
C)  percentage of sales volume. 
D)  rate of adoption. 
E)  the total number adopting the innovation. 
A)  sales of the product over time. 
B)  time. 
C)  percentage of sales volume. 
D)  rate of adoption. 
E)  the total number adopting the innovation.

Question 3

Panera Bread adds a new item on its menu every 8 weeks.

Accepted Answer

A) True 
 B)False

Question 4

____ of innovations have been characterized as skeptical.

Accepted Answer

A)  Early refusers 
B)  Innovators 
C)  Early adopters 
D)  The late majority 
E)  The early majority 
A)  Early refusers 
B)  Innovators 
C)  Early adopters 
D)  The late majority 
E)  The early majority

Question 5

Legitimacy of an innovation refers to the legality of its channels of distribution.

Accepted Answer

A) True 
 B)False

Question 6

Ronald waited about a year after it was introduced to get a new HD DVD player.He is considered an innovator.

Accepted Answer

A) True 
 B)False

Question 7

Resistance refers to

Accepted Answer

A)  the degree of consumer anger over dangerous products. 
B)  the degree of consumer anger over pornographic materials. 
C)  the slowness of marketing communications to build up a brand image. 
D)  consumers' desires not to buy an innovation. 
E)  the refusal of consumers to remember the brand name of products bought on sale. 
A)  the degree of consumer anger over dangerous products. 
B)  the degree of consumer anger over pornographic materials. 
C)  the slowness of marketing communications to build up a brand image. 
D)  consumers' desires not to buy an innovation. 
E)  the refusal of consumers to remember the brand name of products bought on sale.

Question 8

Describe how high-effort and low-effort adoption decisions differ.

Accepted Answer

The answer of Describe how high-effort and low-effort adoption decisions...

Question 9

Which of the following characteristics of a social system could result in the slowing of an innovation's diffusion?

Accepted Answer

A)  a high degree of modernity 
B)  a high degree of homophily 
C)  a high degree of physical distance between members 
D)  the existence of opinion leaders 
E)  a low degree of physical distance between members 
A)  a high degree of modernity 
B)  a high degree of homophily 
C)  a high degree of physical distance between members 
D)  the existence of opinion leaders 
E)  a low degree of physical distance between members

Question 10

Upon finding out about the new type of toddler toy,Ying looked up a review in a magazine,asked several friends,and thought carefully about it before making up her mind.This is an example of

Accepted Answer

A)  high-effort hierarchy of effects. 
B)  low-effort hierarchy of effects. 
C)  peripheral processing. 
D)  heuristic processing. 
E)  schema probing. 
A)  high-effort hierarchy of effects. 
B)  low-effort hierarchy of effects. 
C)  peripheral processing. 
D)  heuristic processing. 
E)  schema probing.

Question 11

A new trend for sorority girls on some U.S.college campuses is to tattoo their ankles.Previously tattoos were considered to be a sign of masculinity.Therefore this practice could be considered a(n)____ innovation.

Accepted Answer

A)  functional 
B)  hedonic 
C)  discontinuous 
D)  symbolic 
E)  expressive 
A)  functional 
B)  hedonic 
C)  discontinuous 
D)  symbolic 
E)  expressive

Question 12

Innovators have been found to differ from others in how they make decisions.They

Accepted Answer

A)  carefully plan. 
B)  deliberate for a long time. 
C)  do less planning and deliberation. 
D)  engage in attribute-based decision making. 
E)  utilize whole evaluations in their decision making. 
A)  carefully plan. 
B)  deliberate for a long time. 
C)  do less planning and deliberation. 
D)  engage in attribute-based decision making. 
E)  utilize whole evaluations in their decision making.

Question 13

Describe the various types of innovation as characterized by their degree of novelty.

Accepted Answer

Innovation can be categorized into diffe

Question 14

John is a successful attorney,but he refuses to adopt an electronic file system and instead keeps paper records.His fear is that if something is not written down it is not permanent.John would be considered a laggard.

Accepted Answer

A) True 
 B)False

Question 15

In the 1970s,everybody owned a novelty called a Pet Rock.The sales of this product rapidly grew and just as rapidly fell.In terms of the Product Life Cycle,the Pet Rock was a(n)

Accepted Answer

A)  classic. 
B)  fashion. 
C)  fad. 
D)  innovator. 
E)  laggard. 
A)  classic. 
B)  fashion. 
C)  fad. 
D)  innovator. 
E)  laggard.

Question 16

Innovators are

Accepted Answer

A)  early refusers. 
B)  the smallest group of innovation adopters. 
C)  laggards. 
D)  skeptical. 
E)  the late majority. 
A)  early refusers. 
B)  the smallest group of innovation adopters. 
C)  laggards. 
D)  skeptical. 
E)  the late majority.

Question 17

An innovation does not necessarily have to be new as long as consumers perceive it as new.

Accepted Answer

A) True 
 B)False

Question 18

All of the following are characteristics of the innovation that will affect adoption and diffusion except

Accepted Answer

A)  attributes that affect performance but are not perceived by consumers. 
B)  the perceived value of the innovation. 
C)  the uncertainty associated with the innovation. 
D)  the extent to which consumers must learn new patterns of use. 
E)  the innovation's social relevance. 
A)  attributes that affect performance but are not perceived by consumers. 
B)  the perceived value of the innovation. 
C)  the uncertainty associated with the innovation. 
D)  the extent to which consumers must learn new patterns of use. 
E)  the innovation's social relevance.

Question 19

____ of innovations have been characterized as respectable.

Accepted Answer

A)  Early refusers 
B)  Innovators 
C)  Early adopters 
D)  The late majority 
E)  The early majority 
A)  Early refusers 
B)  Innovators 
C)  Early adopters 
D)  The late majority 
E)  The early majority

Question 20

While some studies have shown innovators to be less dogmatic than others,most research on the relationship between ____ reveals that they are not strongly related.

Accepted Answer

A)  interest in the product category and innovativeness 
B)  interest in the product category and being a laggard 
C)  resistance and being a laggard 
D)  personality traits and innovativeness 
E)  resistance and innovativeness 
A)  interest in the product category and innovativeness 
B)  interest in the product category and being a laggard 
C)  resistance and being a laggard 
D)  personality traits and innovativeness 
E)  resistance and innovativeness

Because innovators adopt innovations independent of the opinions of other people,they

The product life cycle measures

Panera Bread adds a new item on its menu every 8 weeks.

____ of innovations have been characterized as skeptical.

Legitimacy of an innovation refers to the legality of its channels of distribution.

Ronald waited about a year after it was introduced to get a new HD DVD player.He is considered an innovator.

Resistance refers to

Describe how high-effort and low-effort adoption decisions differ.

Which of the following characteristics of a social system could result in the slowing of an innovation's diffusion?

Upon finding out about the new type of toddler toy,Ying looked up a review in a magazine,asked several friends,and thought carefully about it before making up her mind.This is an example of

A new trend for sorority girls on some U.S.college campuses is to tattoo their ankles.Previously tattoos were considered to be a sign of masculinity.Therefore this practice could be considered a(n)____ innovation.

Innovators have been found to differ from others in how they make decisions.They

Describe the various types of innovation as characterized by their degree of novelty.

John is a successful attorney,but he refuses to adopt an electronic file system and instead keeps paper records.His fear is that if something is not written down it is not permanent.John would be considered a laggard.

In the 1970s,everybody owned a novelty called a Pet Rock.The sales of this product rapidly grew and just as rapidly fell.In terms of the Product Life Cycle,the Pet Rock was a(n)

Innovators are

An innovation does not necessarily have to be new as long as consumers perceive it as new.

All of the following are characteristics of the innovation that will affect adoption and diffusion except

____ of innovations have been characterized as respectable.

While some studies have shown innovators to be less dogmatic than others,most research on the relationship between ____ reveals that they are not strongly related.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 15: Innovations: Adoption, Resistance, and Diffusion

Because innovators adopt innovations independent of the opinions of other people,they

The product life cycle measures

Panera Bread adds a new item on its menu every 8 weeks.

____ of innovations have been characterized as skeptical.

Legitimacy of an innovation refers to the legality of its channels of distribution.

Ronald waited about a year after it was introduced to get a new HD DVD player.He is considered an innovator.

Resistance refers to

Describe how high-effort and low-effort adoption decisions differ.

Which of the following characteristics of a social system could result in the slowing of an innovation's diffusion?

Upon finding out about the new type of toddler toy,Ying looked up a review in a magazine,asked several friends,and thought carefully about it before making up her mind.This is an example of

A new trend for sorority girls on some U.S.college campuses is to tattoo their ankles.Previously tattoos were considered to be a sign of masculinity.Therefore this practice could be considered a(n)____ innovation.

Innovators have been found to differ from others in how they make decisions.They

Describe the various types of innovation as characterized by their degree of novelty.

John is a successful attorney,but he refuses to adopt an electronic file system and instead keeps paper records.His fear is that if something is not written down it is not permanent.John would be considered a laggard.

In the 1970s,everybody owned a novelty called a Pet Rock.The sales of this product rapidly grew and just as rapidly fell.In terms of the Product Life Cycle,the Pet Rock was a(n)

Innovators are

An innovation does not necessarily have to be new as long as consumers perceive it as new.

All of the following are characteristics of the innovation that will affect adoption and diffusion except

____ of innovations have been characterized as respectable.

While some studies have shown innovators to be less dogmatic than others,most research on the relationship between ____ reveals that they are not strongly related.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters