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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    The Notebook Computer Offers the Benefit of Portability That Desktop
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The Notebook Computer Offers the Benefit of Portability That Desktop

Question 65

Question 65

Multiple Choice

The notebook computer offers the benefit of portability that desktop computers do not.This is best classified as a(n) ____ innovation.


A) functional
B) aesthetic
C) symbolic
D) attribute-based
E) serial

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