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  3. Study Set
    Consumer Behavior Study Set 2
  4. Exam
    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    Research Indicates That Consumers Are More Uncertain About the Usefulness
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Research Indicates That Consumers Are More Uncertain About the Usefulness

Question 92

Question 92

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Research indicates that consumers are more uncertain about the usefulness of a continuous innovation than discontinuous innovation.

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