Question 1

Compare and contrast the Rokeach Value Survey and the List of Values.

Accepted Answer

The Rokeach Value Survey and the List of

Question 2

____ is a tendency to be resistant to change or new ideas.

Accepted Answer

A)  Dogmatism 
B)  Need for cognition 
C)  Need for affect 
D)  Pragmatism 
E)  Internal consistency 
A)  Dogmatism 
B)  Need for cognition 
C)  Need for affect 
D)  Pragmatism 
E)  Internal consistency

Question 3

Identify the four main value dimensions in Geert Hofstede's study along which cultures can vary.

Accepted Answer

Geert Hofstede's study on cultural dimen

Question 4

The four main value dimensions identified by Geert Hofstede along which cultures can vary include all of the following except

Accepted Answer

A)  individualism versus collectivism. 
B)  uncertainty avoidance. 
C)  masculinity versus femininity. 
D)  materialism. 
E)  power distance. 
A)  individualism versus collectivism. 
B)  uncertainty avoidance. 
C)  masculinity versus femininity. 
D)  materialism. 
E)  power distance.

Question 5

Asian families do not value education as highly as American families do.

Accepted Answer

A) True 
 B)False

Question 6

Technological changes have been so rapid that there is now a renewed emphasis on

Accepted Answer

A)  empathy. 
B)  simplicity. 
C)  hedonism. 
D)  money. 
E)  youth. 
A)  empathy. 
B)  simplicity. 
C)  hedonism. 
D)  money. 
E)  youth.

Question 7

Psychographics refers to the

Accepted Answer

A)  social influences on consumers. 
B)  description of consumers on the basis of their reference group. 
C)  description of consumers on the basis of their psychological characteristics. 
D)  description of consumers on the basis of their ethnicity or region of the country. 
E)  demographic influences on consumers. 
A)  social influences on consumers. 
B)  description of consumers on the basis of their reference group. 
C)  description of consumers on the basis of their psychological characteristics. 
D)  description of consumers on the basis of their ethnicity or region of the country. 
E)  demographic influences on consumers.

Question 8

Describe values and how they might fit into a value system.

Accepted Answer

Values are the principles, standards, or

Question 9

Using the VALS instrument,Iron City Beer was able to increase sales by 26 percent.

Accepted Answer

A) True 
 B)False

Question 10

Terminal values are

Accepted Answer

A)  values we hold in a public setting, such as a bus stop. 
B)  highly undesirable but tempting values. 
C)  values we hold at the very end of our lives. 
D)  highly desired end states. 
E)  needed to attain highly desired end states. 
A)  values we hold in a public setting, such as a bus stop. 
B)  highly undesirable but tempting values. 
C)  values we hold at the very end of our lives. 
D)  highly desired end states. 
E)  needed to attain highly desired end states.

Question 11

What is best known as ____ arises when we do something that is consistent with one value but inconsistent with another.

Accepted Answer

A)  value conflict 
B)  reference inconsistency 
C)  belief war 
D)  reconstituted value division 
E)  system disagreement 
A)  value conflict 
B)  reference inconsistency 
C)  belief war 
D)  reconstituted value division 
E)  system disagreement

Question 12

____ are relevant only to particular areas of activity such as religion,family,or consumption.

Accepted Answer

A)  Domain-specific values 
B)  Evaluations 
C)  End-state associations 
D)  Terminal values 
E)  Instrumental values 
A)  Domain-specific values 
B)  Evaluations 
C)  End-state associations 
D)  Terminal values 
E)  Instrumental values

Question 13

David chose a new notebook computer based on pleasure,happiness,and intellectual interests.David was allowing his ____ to guide his purchase decision.

Accepted Answer

A)  transferences 
B)  ideas 
C)  foundational ideas 
D)  networks 
E)  values 
A)  transferences 
B)  ideas 
C)  foundational ideas 
D)  networks 
E)  values

Question 14

Freedom is a value that permeates much of modern American life.We believe in freedom of speech,freedom to worship,and freedom to raise children as we wish.Thus,freedom is an example of a(n)

Accepted Answer

A)  attitude. 
B)  evaluation. 
C)  global value. 
D)  terminal value. 
E)  instrumental value. 
A)  attitude. 
B)  evaluation. 
C)  global value. 
D)  terminal value. 
E)  instrumental value.

Question 15

Humorous ad themes are more likely to focus on groups

Accepted Answer

A)  in societies where power distance is low. 
B)  when uncertainty avoidance is high. 
C)  when uncertainty avoidance is low. 
D)  in collectivist societies. 
E)  in masculine societies. 
A)  in societies where power distance is low. 
B)  when uncertainty avoidance is high. 
C)  when uncertainty avoidance is low. 
D)  in collectivist societies. 
E)  in masculine societies.

Question 16

Hedonism is when a consumer seeks out educational experiences.

Accepted Answer

A) True 
 B)False

Question 17

VALS is a psychographic tool used to create consumer segments based on consumers' resources and motivations.

Accepted Answer

A) True 
 B)False

Question 18

Parents who consider themselves environmentalists,but still buy ecologically unfriendly disposable diapers may experience value conflict.

Accepted Answer

A) True 
 B)False

Question 19

In Hofstede's cultural categorization,the degree to which a society is relatively equal or unequal in terms of status is known as

Accepted Answer

A)  masculinity versus femininity. 
B)  uncertainty avoidance. 
C)  power distance. 
D)  cohesion. 
E)  individuality versus collectivism. 
A)  masculinity versus femininity. 
B)  uncertainty avoidance. 
C)  power distance. 
D)  cohesion. 
E)  individuality versus collectivism.

Question 20

Value systems are often in place by age

Accepted Answer

A)  2. 
B)  10. 
C)  18. 
D)  25. 
E)  35. 
A)  2. 
B)  10. 
C)  18. 
D)  25. 
E)  35.

Compare and contrast the Rokeach Value Survey and the List of Values.

____ is a tendency to be resistant to change or new ideas.

Identify the four main value dimensions in Geert Hofstede's study along which cultures can vary.

The four main value dimensions identified by Geert Hofstede along which cultures can vary include all of the following except

Asian families do not value education as highly as American families do.

Technological changes have been so rapid that there is now a renewed emphasis on

Psychographics refers to the

Describe values and how they might fit into a value system.

Using the VALS instrument,Iron City Beer was able to increase sales by 26 percent.

Terminal values are

What is best known as ____ arises when we do something that is consistent with one value but inconsistent with another.

____ are relevant only to particular areas of activity such as religion,family,or consumption.

David chose a new notebook computer based on pleasure,happiness,and intellectual interests.David was allowing his ____ to guide his purchase decision.

Freedom is a value that permeates much of modern American life.We believe in freedom of speech,freedom to worship,and freedom to raise children as we wish.Thus,freedom is an example of a(n)

Humorous ad themes are more likely to focus on groups

Hedonism is when a consumer seeks out educational experiences.

VALS is a psychographic tool used to create consumer segments based on consumers' resources and motivations.

Parents who consider themselves environmentalists,but still buy ecologically unfriendly disposable diapers may experience value conflict.

In Hofstede's cultural categorization,the degree to which a society is relatively equal or unequal in terms of status is known as

Value systems are often in place by age

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 14: Psychographics: Values, Personality, and Lifestyles

Compare and contrast the Rokeach Value Survey and the List of Values.

____ is a tendency to be resistant to change or new ideas.

Identify the four main value dimensions in Geert Hofstede's study along which cultures can vary.

The four main value dimensions identified by Geert Hofstede along which cultures can vary include all of the following except

Asian families do not value education as highly as American families do.

Technological changes have been so rapid that there is now a renewed emphasis on

Psychographics refers to the

Describe values and how they might fit into a value system.

Using the VALS instrument,Iron City Beer was able to increase sales by 26 percent.

Terminal values are

What is best known as ____ arises when we do something that is consistent with one value but inconsistent with another.

____ are relevant only to particular areas of activity such as religion,family,or consumption.

David chose a new notebook computer based on pleasure,happiness,and intellectual interests.David was allowing his ____ to guide his purchase decision.

Freedom is a value that permeates much of modern American life.We believe in freedom of speech,freedom to worship,and freedom to raise children as we wish.Thus,freedom is an example of a(n)

Humorous ad themes are more likely to focus on groups

Hedonism is when a consumer seeks out educational experiences.

VALS is a psychographic tool used to create consumer segments based on consumers' resources and motivations.

Parents who consider themselves environmentalists,but still buy ecologically unfriendly disposable diapers may experience value conflict.

In Hofstede's cultural categorization,the degree to which a society is relatively equal or unequal in terms of status is known as

Value systems are often in place by age

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters