Question 1

Values are

Accepted Answer

A)  superficial. 
B)  so ingrained that most people are not consciously aware of them. 
C)  learned for a short time but then quickly forgotten. 
D)  easily described by individuals who are fully aware of them. 
E)  easily adjusted to fit a situation. 
A)  superficial. 
B)  so ingrained that most people are not consciously aware of them. 
C)  learned for a short time but then quickly forgotten. 
D)  easily described by individuals who are fully aware of them. 
E)  easily adjusted to fit a situation.

Question 2

Perhaps because Americans are working more,they tend to ____.As a result,they will pay for housecleaning and errand services to free up non-work time.

Accepted Answer

A)  value money more than leisure time 
B)  place more value on household work 
C)  value leisure time as much as they value money 
D)  be willing to put more time in at work to earn more money 
E)  highly value work and the gratification that can come from it 
A)  value money more than leisure time 
B)  place more value on household work 
C)  value leisure time as much as they value money 
D)  be willing to put more time in at work to earn more money 
E)  highly value work and the gratification that can come from it

Question 3

Instrumental values are

Accepted Answer

A)  values we hold in a public setting, such as a transit system. 
B)  highly undesirable but tempting values. 
C)  values we hold at the very end of our lives. 
D)  highly desired end states. 
E)  needed to attain highly desired end states. 
A)  values we hold in a public setting, such as a transit system. 
B)  highly undesirable but tempting values. 
C)  values we hold at the very end of our lives. 
D)  highly desired end states. 
E)  needed to attain highly desired end states.

Question 4

Although many consumers say they want to consume less fat,relatively few are buying light or low-fat alternatives.This is an example of

Accepted Answer

A)  terminal values. 
B)  hedonic values. 
C)  instrumental values. 
D)  cocooning. 
E)  how values and behavior can differ. 
A)  terminal values. 
B)  hedonic values. 
C)  instrumental values. 
D)  cocooning. 
E)  how values and behavior can differ.

Question 5

Some consumers will sit down and eat an entire pizza while sipping on a Diet Coke.What values are being expressed in this example and how do they fit together?

Accepted Answer

The values being expressed in this examp

Question 6

How do psychographics impact consumer behavior?

Accepted Answer

Psychographics refer to the study of per

Question 7

Discuss how VALS segmentation can be used by marketers.

Accepted Answer

VALS (Values, Attitudes, and Lifestyles)

Question 8

In Hofstede's categorization,uncertainty avoidance is the extent to which a culture prefers

Accepted Answer

A)  values such as assertiveness and success over relationships and quality of life. 
B)  structured rather than unstructured situations. 
C)  sorting out information rather than collecting information. 
D)  giving things away to others rather than purchasing and collecting. 
E)  the individuals rather than the group. 
A)  values such as assertiveness and success over relationships and quality of life. 
B)  structured rather than unstructured situations. 
C)  sorting out information rather than collecting information. 
D)  giving things away to others rather than purchasing and collecting. 
E)  the individuals rather than the group.

Question 9

What is the optimal stimulation level and how can it affect consumer behavior?

Accepted Answer

The optimal stimulation level refers to

Question 10

In one study,46 percent of consumers indicated they would choose energy-saving features in a new home over better kitchen cabinets or other creature comforts.

Accepted Answer

A) True 
 B)False

Question 11

Using the means-end chain analysis,marketers can work backwards to discover the ____ that drive(s)consumer decisions.

Accepted Answer

A)  features 
B)  associations 
C)  reference group 
D)  possessions 
E)  values 
A)  features 
B)  associations 
C)  reference group 
D)  possessions 
E)  values

Question 12

Outline the effects of hedonism on consumption.

Accepted Answer

Hedonism, the pursuit of pleasure and th

Question 13

All of the following are examples of changes in values in the United States except

Accepted Answer

A)  a move toward casualness in living. 
B)  a more liberal sexual attitude. 
C)  the graying of the baby boomers. 
D)  a greater sophistication in behavior. 
E)  a change in sex roles. 
A)  a move toward casualness in living. 
B)  a more liberal sexual attitude. 
C)  the graying of the baby boomers. 
D)  a greater sophistication in behavior. 
E)  a change in sex roles.

Question 14

The rapid spread of cell phones,digital cameras,and the Internet is an example of the value placed on

Accepted Answer

A)  technology. 
B)  hedonism. 
C)  symbolic consumption. 
D)  an interactive lifestyle. 
E)  health. 
A)  technology. 
B)  hedonism. 
C)  symbolic consumption. 
D)  an interactive lifestyle. 
E)  health.

Question 15

Don bought a Chrysler and crashed it into a tree.After having it repaired,the car is not as reliable as it used to be.Don blames Chrysler for its poor manufacturing ability.This is an example of Donovan's external locus of control.

Accepted Answer

A) True 
 B)False

Question 16

Consumers who value ____ are more likely to buy gifts,send cards,and make long-distance phone calls.

Accepted Answer

A)  aggressiveness 
B)  hedonism 
C)  relationships 
D)  accomplishments 
E)  freedom 
A)  aggressiveness 
B)  hedonism 
C)  relationships 
D)  accomplishments 
E)  freedom

Question 17

In a materialistic society,consumers will be receptive to marketing tactics that

Accepted Answer

A)  encourage anti-materialistic values. 
B)  encourage recycling and environmental values. 
C)  promote social good. 
D)  facilitate the acquisition of goods. 
E)  appeal to the terminal values of national security and freedom. 
A)  encourage anti-materialistic values. 
B)  encourage recycling and environmental values. 
C)  promote social good. 
D)  facilitate the acquisition of goods. 
E)  appeal to the terminal values of national security and freedom.

Question 18

Rhonda does not think automatic dishwashers clean plates and utensils as well as she can by hand.Although her friends have dishwashers and are happy with them,she refuses to consider washing dishes any other way.In consumer behavior,we would call her dogmatic.

Accepted Answer

A) True 
 B)False

Question 19

The popularity of hybrid cars could be thought of as an increase in the value of

Accepted Answer

A)  symbolism. 
B)  hedonism. 
C)  the environment. 
D)  speed. 
E)  self-aggrandizement. 
A)  symbolism. 
B)  hedonism. 
C)  the environment. 
D)  speed. 
E)  self-aggrandizement.

Question 20

Materialism may reflect a high value of ____ if people judge their self-worth by what they have acquired.

Accepted Answer

A)  accomplishment 
B)  self-aggrandizement 
C)  self-esteem 
D)  diligence 
E)  a desire for formality 
A)  accomplishment 
B)  self-aggrandizement 
C)  self-esteem 
D)  diligence 
E)  a desire for formality

Values are

Perhaps because Americans are working more,they tend to ____.As a result,they will pay for housecleaning and errand services to free up non-work time.

Instrumental values are

Although many consumers say they want to consume less fat,relatively few are buying light or low-fat alternatives.This is an example of

Some consumers will sit down and eat an entire pizza while sipping on a Diet Coke.What values are being expressed in this example and how do they fit together?

How do psychographics impact consumer behavior?

Discuss how VALS segmentation can be used by marketers.

In Hofstede's categorization,uncertainty avoidance is the extent to which a culture prefers

What is the optimal stimulation level and how can it affect consumer behavior?

In one study,46 percent of consumers indicated they would choose energy-saving features in a new home over better kitchen cabinets or other creature comforts.

Using the means-end chain analysis,marketers can work backwards to discover the ____ that drive(s)consumer decisions.

Outline the effects of hedonism on consumption.

All of the following are examples of changes in values in the United States except

The rapid spread of cell phones,digital cameras,and the Internet is an example of the value placed on

Don bought a Chrysler and crashed it into a tree.After having it repaired,the car is not as reliable as it used to be.Don blames Chrysler for its poor manufacturing ability.This is an example of Donovan's external locus of control.

Consumers who value ____ are more likely to buy gifts,send cards,and make long-distance phone calls.

In a materialistic society,consumers will be receptive to marketing tactics that

Rhonda does not think automatic dishwashers clean plates and utensils as well as she can by hand.Although her friends have dishwashers and are happy with them,she refuses to consider washing dishes any other way.In consumer behavior,we would call her dogmatic.

The popularity of hybrid cars could be thought of as an increase in the value of

Materialism may reflect a high value of ____ if people judge their self-worth by what they have acquired.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 14: Psychographics: Values, Personality, and Lifestyles

Values are

Perhaps because Americans are working more,they tend to ____.As a result,they will pay for housecleaning and errand services to free up non-work time.

Instrumental values are

Although many consumers say they want to consume less fat,relatively few are buying light or low-fat alternatives.This is an example of

Some consumers will sit down and eat an entire pizza while sipping on a Diet Coke.What values are being expressed in this example and how do they fit together?

How do psychographics impact consumer behavior?

Discuss how VALS segmentation can be used by marketers.

In Hofstede's categorization,uncertainty avoidance is the extent to which a culture prefers

What is the optimal stimulation level and how can it affect consumer behavior?

In one study,46 percent of consumers indicated they would choose energy-saving features in a new home over better kitchen cabinets or other creature comforts.

Using the means-end chain analysis,marketers can work backwards to discover the ____ that drive(s)consumer decisions.

Outline the effects of hedonism on consumption.

All of the following are examples of changes in values in the United States except

The rapid spread of cell phones,digital cameras,and the Internet is an example of the value placed on

Don bought a Chrysler and crashed it into a tree.After having it repaired,the car is not as reliable as it used to be.Don blames Chrysler for its poor manufacturing ability.This is an example of Donovan's external locus of control.

Consumers who value ____ are more likely to buy gifts,send cards,and make long-distance phone calls.

In a materialistic society,consumers will be receptive to marketing tactics that

Rhonda does not think automatic dishwashers clean plates and utensils as well as she can by hand.Although her friends have dishwashers and are happy with them,she refuses to consider washing dishes any other way.In consumer behavior,we would call her dogmatic.

The popularity of hybrid cars could be thought of as an increase in the value of

Materialism may reflect a high value of ____ if people judge their self-worth by what they have acquired.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters