Question 1

____ is the process by which individuals learn the values and behaviors of a new culture.

Accepted Answer

A)  Alliteration 
B)  Acculturation 
C)  Shaping 
D)  Valuation 
E)  Instrumentation 
A)  Alliteration 
B)  Acculturation 
C)  Shaping 
D)  Valuation 
E)  Instrumentation

Question 2

According to the theory of ____,we prefer things that are moderately arousing to things that are either too arousing or not arousing at all.

Accepted Answer

A)  arousal levels 
B)  affective levels 
C)  the emotional inverted U 
D)  optimal stimulation level 
E)  the nodal framework 
A)  arousal levels 
B)  affective levels 
C)  the emotional inverted U 
D)  optimal stimulation level 
E)  the nodal framework

Question 3

When consumers ____,they desire products and services that simply make them feel good.

Accepted Answer

A)  engage in hedonic consumption 
B)  join social groups 
C)  engage in constructive criticism of reference groups 
D)  become materialistic 
E)  seek symbolism in their lives 
A)  engage in hedonic consumption 
B)  join social groups 
C)  engage in constructive criticism of reference groups 
D)  become materialistic 
E)  seek symbolism in their lives

Question 4

Marketers can identify groups of consumers who have a common set of values that are different from those in other groups,a process called

Accepted Answer

A)  group targeting. 
B)  belief clarification. 
C)  reference zoning. 
D)  value segmentation. 
E)  belief zoning. 
A)  group targeting. 
B)  belief clarification. 
C)  reference zoning. 
D)  value segmentation. 
E)  belief zoning.

Question 5

A consumer's lifestyle is represented by is his/her AIOs.AIO stand for

Accepted Answer

A)  attitudes, introspection and options. 
B)  alternatives, individualism and oneness. 
C)  activities, interests and opinions. 
D)  actions, ideology, and oppositions. 
E)  The acronym AIO does not stand for anything. 
A)  attitudes, introspection and options. 
B)  alternatives, individualism and oneness. 
C)  activities, interests and opinions. 
D)  actions, ideology, and oppositions. 
E)  The acronym AIO does not stand for anything.

Question 6

A key concept of the phenomenological approach is ____,or people's interpretations of why specific things happen.

Accepted Answer

A)  timing 
B)  the cognitive pathway 
C)  the locus of control 
D)  the nodal framework 
E)  the schematic grid 
A)  timing 
B)  the cognitive pathway 
C)  the locus of control 
D)  the nodal framework 
E)  the schematic grid

Question 7

Can culture effect values? Explain,using examples.

Accepted Answer

Yes, culture can definitely affect value

Question 8

In the United States,____ is increasingly valued for its instrumental function in achieving other values.

Accepted Answer

A)  leisure 
B)  work 
C)  health 
D)  self-esteem 
E)  gratification 
A)  leisure 
B)  work 
C)  health 
D)  self-esteem 
E)  gratification

Question 9

Why might value segmentation be an important tool for marketers?

Accepted Answer

Value segmentation is an important tool

Question 10

U.S.consumers named family security,world peace,and the ability to be rich as their most important values.

Accepted Answer

A) True 
 B)False

Question 11

Dan likes to play blackjack every day of the week.He would be considered an idocentric consumer.

Accepted Answer

A) True 
 B)False

Question 12

At this stage of his life,Bill really needs self-respect and a sense of accomplishment.These are best thought of as examples of

Accepted Answer

A)  referencers. 
B)  evaluations. 
C)  schemas. 
D)  terminal values. 
E)  instrumental values. 
A)  referencers. 
B)  evaluations. 
C)  schemas. 
D)  terminal values. 
E)  instrumental values.

Question 13

His parents taught Clarke at an early age to conserve energy by turning lights off when he left a room.This is an example of

Accepted Answer

A)  acculturation. 
B)  alliteration. 
C)  shaping. 
D)  socialization. 
E)  valuation. 
A)  acculturation. 
B)  alliteration. 
C)  shaping. 
D)  socialization. 
E)  valuation.

Question 14

The value placed on health has been increasing in the United States.Describe the effects of this trend on marketing efforts.

Accepted Answer

The increasing value placed on health in

Question 15

What would be the effect on consumption activities for individuals who place a high value on the home?

Accepted Answer

Individuals who place a high value on th

Question 16

____ is a trait that describes how much people like to think.

Accepted Answer

A)  Dogmatism 
B)  Need for cognition 
C)  Need for affect 
D)  Pragmatism 
E)  Internal consistency 
A)  Dogmatism 
B)  Need for cognition 
C)  Need for affect 
D)  Pragmatism 
E)  Internal consistency

Question 17

One of the most widely known psychographic tools is VALS which segments individuals based on their resources and

Accepted Answer

A)  lifestyles. 
B)  intelligence. 
C)  education. 
D)  motivations. 
E)  brand preferences. 
A)  lifestyles. 
B)  intelligence. 
C)  education. 
D)  motivations. 
E)  brand preferences.

Question 18

American consumers are often considered to be less impulsive and more risk adverse than Canadians.

Accepted Answer

A) True 
 B)False

Question 19

How are different types of values tied to one another?

Accepted Answer

Different types of values are tied to on

Question 20

The booming success of such products as Haagen-Dazs ice cream and President's Choice Decadent Chocolate Chip Cookies is reflective of the value placed on

Accepted Answer

A)  symbolism. 
B)  hedonism. 
C)  satiation. 
D)  utilitarianism. 
E)  functionalism. 
A)  symbolism. 
B)  hedonism. 
C)  satiation. 
D)  utilitarianism. 
E)  functionalism.

____ is the process by which individuals learn the values and behaviors of a new culture.

According to the theory of ____,we prefer things that are moderately arousing to things that are either too arousing or not arousing at all.

When consumers ____,they desire products and services that simply make them feel good.

Marketers can identify groups of consumers who have a common set of values that are different from those in other groups,a process called

A consumer's lifestyle is represented by is his/her AIOs.AIO stand for

A key concept of the phenomenological approach is ____,or people's interpretations of why specific things happen.

Can culture effect values? Explain,using examples.

In the United States,____ is increasingly valued for its instrumental function in achieving other values.

Why might value segmentation be an important tool for marketers?

U.S.consumers named family security,world peace,and the ability to be rich as their most important values.

Dan likes to play blackjack every day of the week.He would be considered an idocentric consumer.

At this stage of his life,Bill really needs self-respect and a sense of accomplishment.These are best thought of as examples of

His parents taught Clarke at an early age to conserve energy by turning lights off when he left a room.This is an example of

The value placed on health has been increasing in the United States.Describe the effects of this trend on marketing efforts.

What would be the effect on consumption activities for individuals who place a high value on the home?

____ is a trait that describes how much people like to think.

One of the most widely known psychographic tools is VALS which segments individuals based on their resources and

American consumers are often considered to be less impulsive and more risk adverse than Canadians.

How are different types of values tied to one another?

The booming success of such products as Haagen-Dazs ice cream and President's Choice Decadent Chocolate Chip Cookies is reflective of the value placed on

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 14: Psychographics: Values, Personality, and Lifestyles

____ is the process by which individuals learn the values and behaviors of a new culture.

According to the theory of ____,we prefer things that are moderately arousing to things that are either too arousing or not arousing at all.

When consumers ____,they desire products and services that simply make them feel good.

Marketers can identify groups of consumers who have a common set of values that are different from those in other groups,a process called

A consumer's lifestyle is represented by is his/her AIOs.AIO stand for

A key concept of the phenomenological approach is ____,or people's interpretations of why specific things happen.

Can culture effect values? Explain,using examples.

In the United States,____ is increasingly valued for its instrumental function in achieving other values.

Why might value segmentation be an important tool for marketers?

U.S.consumers named family security,world peace,and the ability to be rich as their most important values.

Dan likes to play blackjack every day of the week.He would be considered an idocentric consumer.

At this stage of his life,Bill really needs self-respect and a sense of accomplishment.These are best thought of as examples of

His parents taught Clarke at an early age to conserve energy by turning lights off when he left a room.This is an example of

The value placed on health has been increasing in the United States.Describe the effects of this trend on marketing efforts.

What would be the effect on consumption activities for individuals who place a high value on the home?

____ is a trait that describes how much people like to think.

One of the most widely known psychographic tools is VALS which segments individuals based on their resources and

American consumers are often considered to be less impulsive and more risk adverse than Canadians.

How are different types of values tied to one another?

The booming success of such products as Haagen-Dazs ice cream and President's Choice Decadent Chocolate Chip Cookies is reflective of the value placed on

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters