Question 1

What are some unobtrusive ways of measuring a society's values?

Accepted Answer

Measuring a society's values unobtrusive

Question 2

Because U.S.culture tends to place a high value on individualism,more consumers are likely to be allocentric.

Accepted Answer

A) True 
 B)False

Question 3

John discusses the benefits of exercising and eating a healthy diet,yet he is about 100 pounds overweight and eats fast food constantly.This is an example of how values and behavior differ.

Accepted Answer

A) True 
 B)False

Question 4

The increasing value placed on health in the United States might likely lead to all of the following except

Accepted Answer

A)  low-fat cuisine. 
B)  health clubs. 
C)  time-saving devices. 
D)  dieting services. 
E)  healthy cuisine. 
A)  low-fat cuisine. 
B)  health clubs. 
C)  time-saving devices. 
D)  dieting services. 
E)  healthy cuisine.

Question 5

What are psychographics? How has this description changed over time?

Accepted Answer

Psychographics refer to the study and cl

Question 6

Lifestyles are represented by a consumer's

Accepted Answer

A)  character. 
B)  personality. 
C)  SES. 
D)  CIS. 
E)  AIOs. 
A)  character. 
B)  personality. 
C)  SES. 
D)  CIS. 
E)  AIOs.

Question 7

Consumers in university towns can be clustered into several lifestyle groups,including fraternity row,granolas,graduate couples,and hangers on.This is an example of a description of consumers by

Accepted Answer

A)  demographics. 
B)  psychographics. 
C)  SES. 
D)  socioeconomic status. 
E)  physiological spending patterns. 
A)  demographics. 
B)  psychographics. 
C)  SES. 
D)  socioeconomic status. 
E)  physiological spending patterns.

Question 8

Sigmund Freud developed one of the most basic trait-theory schemes.

Accepted Answer

A) True 
 B)False

Question 9

Airlines appeal to ____ by offering more legroom,gourmet meals,and a large selection of videos on individual screens.

Accepted Answer

A)  symbolism 
B)  hedonism 
C)  satiation 
D)  utilitarianism 
E)  functionalism 
A)  symbolism 
B)  hedonism 
C)  satiation 
D)  utilitarianism 
E)  functionalism

Question 10

____ have chosen a lifestyle that is low in materialism.

Accepted Answer

A)  Political leaders 
B)  Investment bankers, corporate lawyers, and venture capitalists 
C)  Loan officers 
D)  Lobbyists 
E)  Nuns or missionaries 
A)  Political leaders 
B)  Investment bankers, corporate lawyers, and venture capitalists 
C)  Loan officers 
D)  Lobbyists 
E)  Nuns or missionaries

Question 11

Formally defined,values are

Accepted Answer

A)  enduring beliefs that a given behavior or outcome is desirable or good. 
B)  a certain set of behaviors that is learned either from our parents or from peer groups. 
C)  a certain set of attitudes that are strongly held. 
D)  a belief in an existing level of quality or value for products. 
E)  a certain set of attitudes that are long-lasting but not strongly held. 
A)  enduring beliefs that a given behavior or outcome is desirable or good. 
B)  a certain set of behaviors that is learned either from our parents or from peer groups. 
C)  a certain set of attitudes that are strongly held. 
D)  a belief in an existing level of quality or value for products. 
E)  a certain set of attitudes that are long-lasting but not strongly held.

Question 12

Hedonism is a value where consumers gauge satisfaction in terms of possessions that they have acquired in life.

Accepted Answer

A) True 
 B)False

Question 13

The materialistic acquisition of possessions may be instrumental in achieving the higher order value of

Accepted Answer

A)  loving. 
B)  forgiving. 
C)  social recognition. 
D)  equality. 
E)  inner harmony. 
A)  loving. 
B)  forgiving. 
C)  social recognition. 
D)  equality. 
E)  inner harmony.

Question 14

Tipping in restaurants is less likely to occur in countries where

Accepted Answer

A)  masculine values are dominant. 
B)  collectivism is high. 
C)  power distance is low. 
D)  power distance is high. 
E)  uncertainty avoidance is high. 
A)  masculine values are dominant. 
B)  collectivism is high. 
C)  power distance is low. 
D)  power distance is high. 
E)  uncertainty avoidance is high.

Question 15

The trend of consumers treating themselves to affordable luxuries means that private-labeled store brands are experiencing a decrease in sales.

Accepted Answer

A) True 
 B)False

Question 16

Traditionally,psychographics referred to the measurement of consumer lifestyles,but more modern applications have broadened to include other concepts that might include all of the following except

Accepted Answer

A)  the psychological make-up of consumers. 
B)  the values of consumers. 
C)  the personality of consumers. 
D)  the ability to recall consideration sets for certain product categories. 
E)  how consumers behave with respect to specific products. 
A)  the psychological make-up of consumers. 
B)  the values of consumers. 
C)  the personality of consumers. 
D)  the ability to recall consideration sets for certain product categories. 
E)  how consumers behave with respect to specific products.

Question 17

Rather than move their families when they change jobs,increasing numbers of parents are

Accepted Answer

A)  commuting to work in another city or state. 
B)  quitting jobs and becoming full time housewives or househusbands. 
C)  quitting jobs and surviving on government assistance. 
D)  investing in the stock market. 
E)  becoming interested in get-rich-quick information. 
A)  commuting to work in another city or state. 
B)  quitting jobs and becoming full time housewives or househusbands. 
C)  quitting jobs and surviving on government assistance. 
D)  investing in the stock market. 
E)  becoming interested in get-rich-quick information.

Question 18

In part,health concerns are tied to

Accepted Answer

A)  equity. 
B)  self-esteem. 
C)  affluence. 
D)  forgiveness. 
E)  obedience. 
A)  equity. 
B)  self-esteem. 
C)  affluence. 
D)  forgiveness. 
E)  obedience.

Question 19

In VALS segmentation,strivers have limited discretionary income and value self-sufficiency and family.

Accepted Answer

A) True 
 B)False

Question 20

____ items are important to individuals who are low in materialism.

Accepted Answer

A)  Symbolic 
B)  Luxury 
C)  Domain-specific 
D)  Big-ticket 
E)  Hedonistic 
A)  Symbolic 
B)  Luxury 
C)  Domain-specific 
D)  Big-ticket 
E)  Hedonistic

What are some unobtrusive ways of measuring a society's values?

Because U.S.culture tends to place a high value on individualism,more consumers are likely to be allocentric.

John discusses the benefits of exercising and eating a healthy diet,yet he is about 100 pounds overweight and eats fast food constantly.This is an example of how values and behavior differ.

The increasing value placed on health in the United States might likely lead to all of the following except

What are psychographics? How has this description changed over time?

Lifestyles are represented by a consumer's

Consumers in university towns can be clustered into several lifestyle groups,including fraternity row,granolas,graduate couples,and hangers on.This is an example of a description of consumers by

Sigmund Freud developed one of the most basic trait-theory schemes.

Airlines appeal to ____ by offering more legroom,gourmet meals,and a large selection of videos on individual screens.

____ have chosen a lifestyle that is low in materialism.

Formally defined,values are

Hedonism is a value where consumers gauge satisfaction in terms of possessions that they have acquired in life.

The materialistic acquisition of possessions may be instrumental in achieving the higher order value of

Tipping in restaurants is less likely to occur in countries where

The trend of consumers treating themselves to affordable luxuries means that private-labeled store brands are experiencing a decrease in sales.

Traditionally,psychographics referred to the measurement of consumer lifestyles,but more modern applications have broadened to include other concepts that might include all of the following except

Rather than move their families when they change jobs,increasing numbers of parents are

In part,health concerns are tied to

In VALS segmentation,strivers have limited discretionary income and value self-sufficiency and family.

____ items are important to individuals who are low in materialism.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 14: Psychographics: Values, Personality, and Lifestyles

What are some unobtrusive ways of measuring a society's values?

Because U.S.culture tends to place a high value on individualism,more consumers are likely to be allocentric.

John discusses the benefits of exercising and eating a healthy diet,yet he is about 100 pounds overweight and eats fast food constantly.This is an example of how values and behavior differ.

The increasing value placed on health in the United States might likely lead to all of the following except

What are psychographics? How has this description changed over time?

Lifestyles are represented by a consumer's

Consumers in university towns can be clustered into several lifestyle groups,including fraternity row,granolas,graduate couples,and hangers on.This is an example of a description of consumers by

Sigmund Freud developed one of the most basic trait-theory schemes.

Airlines appeal to ____ by offering more legroom,gourmet meals,and a large selection of videos on individual screens.

____ have chosen a lifestyle that is low in materialism.

Formally defined,values are

Hedonism is a value where consumers gauge satisfaction in terms of possessions that they have acquired in life.

The materialistic acquisition of possessions may be instrumental in achieving the higher order value of

Tipping in restaurants is less likely to occur in countries where

The trend of consumers treating themselves to affordable luxuries means that private-labeled store brands are experiencing a decrease in sales.

Traditionally,psychographics referred to the measurement of consumer lifestyles,but more modern applications have broadened to include other concepts that might include all of the following except

Rather than move their families when they change jobs,increasing numbers of parents are

In part,health concerns are tied to

In VALS segmentation,strivers have limited discretionary income and value self-sufficiency and family.

____ items are important to individuals who are low in materialism.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters