Exam 2: Strategic Planning for Competitive Advantage

In the context of the Boston Consulting Group's (BCG's)portfolio matrix,unlike question marks,dogs:

Synergy Corp.,a large seller of energy-efficient bulbs,uses extensive promotional strategies to stimulate sales.The marketers at Synergy Corp.have noticed that a competitor is doing well and is steadily gaining a large market share.They want to counter the competitor immediately by increasing the sales of Synergy Corp.'s bulbs.In this case,which of the following steps should the marketers at Synergy take to stimulate the sales of its products?

Magnira Inc.plans to implement a market penetration strategy to increase its market share.According to Ansoff's strategic opportunity matrix,which of the following is most likely to happen?

In the context of the marketing mix,which of the following statements is true of the product?

Unlike an operating decision,a strategic decision probably will not have a big impact on the long-run profitability of the company.

In the context of the innovation matrix,decisions taken at the _____ level implement changes that use existing assets to provide added convenience to existing customers and potentially entice customers from other brands.

Revel Inc.,a cell phone manufacturer,decides to launch its new range of smartphones on the company's official Web site so that its logistics issues can be solved.With this modification,its customers can now buy the smartphones even if they are not sold in any of the stores in their locality.In this case,Revel Inc.focuses on the _____ element of the marketing mix.

A firm's assets are functions-such as customer service and promotions-that the firm performs better than its competitors.

Which of the following statements is true of a marketing plan?

Which of the following examples illustrates a niche strategy?

The distribution strategy in the marketing mix is concerned with:

In the context of SWOT-internal strengths (S),weaknesses (W),external opportunities (O),and threats (T)-analysis,marketers can identify strengths and weaknesses by focusing on:

Which of the following companies adopts a product/service differentiation competitive advantage?

Explain the characteristics of strategic business units (SBUs).

Which of the following strategies can enable companies to gain a cost competitive advantage?

In the context of the marketing mix,which of the following business activities is most closely related to distribution strategies?

Imitating a rival's competitive advantage requires the company to first identify the rival's competitive advantage.

Delat Corp.is a large corporation that offers several product lines.On the company's Web site,the following content is highlighted: "The aim of our business is to achieve profitability by offering our customers high-quality products that are manufactured in a cost-effective manner.Our goals are to provide value to our customers,serve the community,and preserve the environment." This content is most likely to be Delat Corp.'s _____.

In the context of the marketing mix,which of the following is an element of promotion?

The term marketing mix refers to a unique blend of product,place (distribution),promotion,and pricing strategies (often referred to as the four Ps)designed to produce mutually satisfying exchanges with a target market.