Exam 12: Services and Nonprofit Organization Marketing

Which of the following is a difference between profit organizations and nonprofit organizations?

Patronage-oriented pricing tries to maximize the number of customers using a service.

_____ is defined as the variability of inputs and outputs of services,which makes services less standardized and uniform than goods.

Social level relationship marketing is more effective than financial level of relationship marketing.

Stone Restaurant,a five-star restaurant,changes its centerpiece such as candles,vases every day.The waiters also creatively fold the napkins and place them on the tables at the end of each course.In this scenario,which of the following promotion strategies is adopted by Stone Restaurant?

What are the three product-related distinctions between profit and nonprofit organizations?

In the context of evaluating service quality,_____ refers to the knowledge and courtesy of employees and their ability to convey trust.

Which of the following strategies will help service organizations overcome perishability of services?

An online money transfer company that allows consumers to send money directly to bank accounts in several countries around the world is an example of a service firm.

A _____ is an announcement that promotes a program of a federal,state,or local government or of a nonprofit organization.

Describe the four promotion strategies that marketers use to promote services.

In the context of evaluating service quality,_____ refers to the ability to provide prompt service.

At the _____ of relationship marketing,the firm uses pricing incentives to encourage customers to continue doing business with it.

Which of the following is an example of a promotion strategy that uses postpurchase communication?

A(n)_____ is a characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience.

The intensity of distribution should exceed the target market's needs and preferences.

Wildside Inc.,a company providing various wildlife tours,gives equal importance to customers and employees.The managers at Wildside Inc.ensure that the employees of the company are satisfied with their jobs.They believe that employees should be kept happy as they are brand ambassadors.This scenario is an example of _____.

According to the gap model of service quality,the gap between what management thinks customers want and the quality specifications that management develops to provide the service results from:

The North Star Hotel,a luxury hotel,encourages its employees to develop strong,personal relationships with guests.It offers customized toiletries to its customers based on their preferences.It also has an entire floor dedicated to suites that have air purification systems.These value-added services make The North Star Hotel unique as these services are not available at other hotels.In this scenario,The North Star Hotel is at the _____ of relationship marketing.

Which of the following statements is true of mass customization?