Question 1

Which of the following is a similarity between a production orientation and a sales orientation?

Accepted Answer

A) ​Both ignore the importance of assessing a firm's internal capabilities. 
B) Both lack an understanding of the needs and wants of the marketplace. 
C) Both place little emphasis on the assessment of manufacturing plants and facilities. 
D) ​Both fail in a market where demand exceeds supply. 
A) ​Both ignore the importance of assessing a firm's internal capabilities. 
B) Both lack an understanding of the needs and wants of the marketplace. 
C) Both place little emphasis on the assessment of manufacturing plants and facilities. 
D) ​Both fail in a market where demand exceeds supply. B

Question 2

Which of the following is used in customer relationship management?

Accepted Answer

A) ​Sales-orientation philosophy 
B) Production-oriented philosophy 
C) Communicator valence 
D) ​On-demand marketing 
A) ​Sales-orientation philosophy 
B) Production-oriented philosophy 
C) Communicator valence 
D) ​On-demand marketing D

Question 3

The management of Leyton Electronics Inc.always favors market orientation over the other marketing management philosophies.In this case,which of the following is most likely to be true of Leyton Electronics Inc.?

Accepted Answer

A) ​Leyton Electronics Inc. overlooks the importance of market research. 
B) Leyton Electronics Inc. manufactures products that are similar to its competitors' offerings. 
C) Leyton Electronics Inc. satisfies its customers' wants and needs legally and responsibly.​ 
D) ​Leyton Electronics Inc. lacks an understanding of its competitors' strengths and weaknesses. 
A) ​Leyton Electronics Inc. overlooks the importance of market research. 
B) Leyton Electronics Inc. manufactures products that are similar to its competitors' offerings. 
C) Leyton Electronics Inc. satisfies its customers' wants and needs legally and responsibly.​ 
D) ​Leyton Electronics Inc. lacks an understanding of its competitors' strengths and weaknesses. C

Question 4

A local grocer groups his customers into specific groups based on what they buy and when they shop.The grocer then schedules shipments of specific items based on these customer segments and offers different promotions to different customer groups.This is an example of customer relationship management.

Accepted Answer

A) True 
 B)False

Question 5

The sales orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.

Accepted Answer

A) True 
 B)False

Question 6

Unlike a production-oriented firm,a market-oriented firm:

Accepted Answer

A) ​uses aggressive sales techniques to increase sales. 
B) focuses on its internal capabilities rather than the needs of marketplace. 
C) focuses on satisfying customer wants and needs. 
D) ​produces what company management thinks should be produced. 
A) ​uses aggressive sales techniques to increase sales. 
B) focuses on its internal capabilities rather than the needs of marketplace. 
C) focuses on satisfying customer wants and needs. 
D) ​produces what company management thinks should be produced.

Question 7

Which of the following statements is true of a sales orientation?

Accepted Answer

A) ​Consumers can be convinced to buy goods or services even though they do not need them. 
B) The needs and wants of the marketplace is thoroughly understood. 
C) Sales-oriented firms give maximum emphasis to society's long-term best interests. 
D) ​Intermediaries are encouraged to push manufacturers' products aggressively. 
A) ​Consumers can be convinced to buy goods or services even though they do not need them. 
B) The needs and wants of the marketplace is thoroughly understood. 
C) Sales-oriented firms give maximum emphasis to society's long-term best interests. 
D) ​Intermediaries are encouraged to push manufacturers' products aggressively.

Question 8

Which of the following statements is true of customer relationship management?

Accepted Answer

A) ​It involves linking all processes of a company from its customers through its suppliers. 
B) It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched. 
C) It is used more by sales-oriented firms than market-oriented firms. 
D) ​It is most extensively used by production-oriented firms. 
A) ​It involves linking all processes of a company from its customers through its suppliers. 
B) It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched. 
C) It is used more by sales-oriented firms than market-oriented firms. 
D) ​It is most extensively used by production-oriented firms.

Question 9

In the context of marketing,an exchange refers to people giving up something in order to receive something else they would rather have.

Accepted Answer

A) True 
 B)False

Question 10

Why should people study marketing?

Accepted Answer

Answers will vary.There are several impo

Question 11

Which of the following statements is true of a sales-oriented firm?

Accepted Answer

A) ​It carefully identifies market segments. 
B) It extensively uses relationship marketing strategies.​ 
C) It extensively uses personal selling and advertising.​ 
D) ​It increases sales by creating customer value and satisfaction. 
A) ​It carefully identifies market segments. 
B) It extensively uses relationship marketing strategies.​ 
C) It extensively uses personal selling and advertising.​ 
D) ​It increases sales by creating customer value and satisfaction.

Question 12

Unlike a market-oriented firm,a sales-oriented firm:

Accepted Answer

A) ​puts customers at the center of its business. 
B) focuses on relationship marketing strategies. 
C) gives little emphasis to promotion activities. 
D) ​targets its products at the average customer. 
A) ​puts customers at the center of its business. 
B) focuses on relationship marketing strategies. 
C) gives little emphasis to promotion activities. 
D) ​targets its products at the average customer.

Question 13

A market-oriented organization targets its products at "everybody" or "the average customer."

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements is true of the marketing concept?

Accepted Answer

A) ​It states that an organization should satisfy customer wants and needs while meeting organizational objectives. 
B) It overlooks the importance of understanding the competitive arena and strengths and weaknesses of competition. 
C) It states that firms should give maximum importance to aggressive promotional and advertising activities. 
D) ​It states that marketing solely means selling things and collecting money. 
A) ​It states that an organization should satisfy customer wants and needs while meeting organizational objectives. 
B) It overlooks the importance of understanding the competitive arena and strengths and weaknesses of competition. 
C) It states that firms should give maximum importance to aggressive promotional and advertising activities. 
D) ​It states that marketing solely means selling things and collecting money.

Question 15

Unlike the personnel in market-oriented firms,the personnel in sales-oriented firms:

Accepted Answer

A) ​tend to be inward looking. 
B) focus on making what the market wants. 
C) enhance individuals' and society's long-term best interests. 
D) ​determine the needs of both the final buyer and intermediaries. 
A) ​tend to be inward looking. 
B) focus on making what the market wants. 
C) enhance individuals' and society's long-term best interests. 
D) ​determine the needs of both the final buyer and intermediaries.

Question 16

Livin' Styles is a home décor company well-known for its varieties of designs.The management of Livin' Styles collaborates with its customers and co-creates designs.This is an example of _____.

Accepted Answer

A) ​following sales orientation 
B) focusing on environmental value 
C) delegating authority 
D) ​creating customer value 
A) ​following sales orientation 
B) focusing on environmental value 
C) delegating authority 
D) ​creating customer value

Question 17

A market-oriented organization focuses on making products identical to its competitors' offerings.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements is true of on-demand marketing?

Accepted Answer

A) ​It requires firms to focus on the internal rather than the external business environment. 
B) It gives maximum emphasis to aggressive personal selling strategies. 
C) It is aimed at enhancing customer relationships. 
D) ​It is used by sales-oriented firms. 
A) ​It requires firms to focus on the internal rather than the external business environment. 
B) It gives maximum emphasis to aggressive personal selling strategies. 
C) It is aimed at enhancing customer relationships. 
D) ​It is used by sales-oriented firms.

Question 19

Which of the following strategies is most closely associated with the societal marketing orientation?

Accepted Answer

A) ​Competing in the market 
B) Fostering opportunism 
C) Using clean energy sources 
D) ​Increasing overhead production costs 
A) ​Competing in the market 
B) Fostering opportunism 
C) Using clean energy sources 
D) ​Increasing overhead production costs

Question 20

Which of the following statements is true of marketing?

Accepted Answer

A) ​It is more of a philosophy rather than an organization function. 
B) It is focused on just selling goods, services, and/or ideas. 
C) It rewards the seller and not the buyer of a transaction. 
D) ​It focuses on delivering value and benefits to customers. 
A) ​It is more of a philosophy rather than an organization function. 
B) It is focused on just selling goods, services, and/or ideas. 
C) It rewards the seller and not the buyer of a transaction. 
D) ​It focuses on delivering value and benefits to customers.

Which of the following is a similarity between a production orientation and a sales orientation?

Which of the following is used in customer relationship management?

The management of Leyton Electronics Inc.always favors market orientation over the other marketing management philosophies.In this case,which of the following is most likely to be true of Leyton Electronics Inc.?

The sales orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.

Unlike a production-oriented firm,a market-oriented firm:

Which of the following statements is true of a sales orientation?

Which of the following statements is true of customer relationship management?

In the context of marketing,an exchange refers to people giving up something in order to receive something else they would rather have.

Why should people study marketing?

Which of the following statements is true of a sales-oriented firm?

Unlike a market-oriented firm,a sales-oriented firm:

A market-oriented organization targets its products at "everybody" or "the average customer."

Which of the following statements is true of the marketing concept?

Unlike the personnel in market-oriented firms,the personnel in sales-oriented firms:

Livin' Styles is a home décor company well-known for its varieties of designs.The management of Livin' Styles collaborates with its customers and co-creates designs.This is an example of _____.

A market-oriented organization focuses on making products identical to its competitors' offerings.

Which of the following statements is true of on-demand marketing?

Which of the following strategies is most closely associated with the societal marketing orientation?

Which of the following statements is true of marketing?

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 1: An Overview of Marketing

Which of the following is a similarity between a production orientation and a sales orientation?

Which of the following is used in customer relationship management?

The management of Leyton Electronics Inc.always favors market orientation over the other marketing management philosophies.In this case,which of the following is most likely to be true of Leyton Electronics Inc.?

The sales orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.

Unlike a production-oriented firm,a market-oriented firm:

Which of the following statements is true of a sales orientation?

Which of the following statements is true of customer relationship management?

In the context of marketing,an exchange refers to people giving up something in order to receive something else they would rather have.

Why should people study marketing?

Which of the following statements is true of a sales-oriented firm?

Unlike a market-oriented firm,a sales-oriented firm:

A market-oriented organization targets its products at "everybody" or "the average customer."

Which of the following statements is true of the marketing concept?

Unlike the personnel in market-oriented firms,the personnel in sales-oriented firms:

Livin' Styles is a home décor company well-known for its varieties of designs.The management of Livin' Styles collaborates with its customers and co-creates designs.This is an example of _____.

A market-oriented organization focuses on making products identical to its competitors' offerings.

Which of the following statements is true of on-demand marketing?

Which of the following strategies is most closely associated with the societal marketing orientation?

Which of the following statements is true of marketing?

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters