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  2. Topic
    Business
  3. Study Set
    MKTG
  4. Exam
    Exam 12: Services and Nonprofit Organization Marketing
  5. Question
    _____ Is Defined as the Variability of Inputs and Outputs
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_____ Is Defined as the Variability of Inputs and Outputs

Question 3

Question 3

Multiple Choice

_____ is defined as the variability of inputs and outputs of services,which makes services less standardized and uniform than goods.


A) ​Heterogeneity
B) Inseparability
C) Perishability
D) ​Intangibility

Correct Answer:

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