Exam 2: Strategic Planning for Competitive Advantage

Nessca Inc.is pharmaceutical company.It follows a target market strategy as its products are designed to suit the needs of a group of people with similar characteristics.In this case,which of the following market segments can be targeted by Nessca Inc.?

Discuss the factors that make marketing objectives effective.

In the context of the marketing mix,promotion includes:

Fresnas Inc.introduced a new line of smartphones in the market.Since it generates huge profits and needs more financing,the new line of smartphones can be categorized as dogs.

A diversification strategy is ideal when a firm is entering unfamiliar markets.

The key to having a competitive advantage is the ability to imitate a competitor's strategy.

Discuss how strategic planning can be made effective.

A company can gain a cost competitive advantage by:

In the context of following up on a marketing plan,_____ provides the mechanisms for evaluating marketing results in light of the plan's objectives and for correcting actions that do not help the organization reach those objectives within budget guidelines.

Market segments cannot be differentiated by demographic characteristics.

In the context of following up on a marketing plan,_____ entails gauging the extent to which marketing objectives have been achieved during the specified time period.

A company's skills include patents,copyrights,and technology that are superior to those of the competition.

In the context of the Boston Consulting Group's (BCG's)portfolio matrix,which of the following is a similarity between cash cows and dogs?

Marketing objectives serve as motivators by creating something for employees to strive for.

In the context of the marketing mix,which of the following business activities is closely associated with promotion?

 Laelle Corp.is a company that produces large automotive spare parts.It has three offices in the country.According to Ansoff's strategic opportunity matrix,if Laelle Corp.follows a market development strategy,

Which of the following statements is true of strategic planning?

In the context of the Boston Consulting Group's (BCG's)portfolio matrix,a _____ is a strategic business unit that generates more cash than it needs to maintain its market share.

In the context of SWOT-internal strengths (S),weaknesses (W),external opportunities (O),and threats (T)-analysis,which of the following can be considered as a strength of an organization?

Eldams Inc.,a technological firm,started producing a new gaming console for its domestic market.This shows that Eldams Inc.has adopted a diversification strategy.