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Revel Inc, a Cell Phone Manufacturer, Decides to Launch Its New

Question 31

Multiple Choice

Revel Inc., a cell phone manufacturer, decides to launch its new range of smartphones on the company's official Web site so that its logistics issues can be solved. With this modification, its customers can now buy the smartphones even if they are not sold in any of the stores in their locality. In this case, Revel Inc. focuses on the _____ element of the marketing mix.


A) evaluation
B) promotion
C) price
D) distribution

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