Question 1

Concepts such as "assembler value chains" and "downstream value chains" are associated with:

Accepted Answer

A) lean production. 
B) the matrix structure. 
C) polycentric organizational designs. 
D) the global marketing audit. 
E) traditional assembly designs. 
A) lean production. 
B) the matrix structure. 
C) polycentric organizational designs. 
D) the global marketing audit. 
E) traditional assembly designs.

Question 2

Which of the following is not the way U.S.auto mass producers operate?

Accepted Answer

A) greater labor content 
B) less mechanization 
C) less flexible mechanization 
D) divide employees in discrete specialties 
E) lack of employee teamwork 
A) greater labor content 
B) less mechanization 
C) less flexible mechanization 
D) divide employees in discrete specialties 
E) lack of employee teamwork

Question 3

A joke among the Japanese says that the only way to escape from the salesperson is to leave the country.Explain this statement highlighting the differences between lean producers and U.S.mass producers.

Accepted Answer

The primary difference between lean prod

Question 4

Which of the following does not belong in a list of mass production in automobile company such as Ford?

Accepted Answer

A) changing value chains 
B) use of moving assembly line 
C) organized production machinery 
D) outsource from supplier specialists 
E) each worker was able to do more than craft producers 
A) changing value chains 
B) use of moving assembly line 
C) organized production machinery 
D) outsource from supplier specialists 
E) each worker was able to do more than craft producers

Question 5

Brazilian Carlos Ghosn is chief executive of:

Accepted Answer

A) Nissan Motor (Japan). 
B) Pearson PLC (Great Britain). 
C) Ford Motor Company (US
A) . 
D) Pharmacia Corporation (US
A) . 
E) Atlas Copco AB (Sweden). 
A) Nissan Motor (Japan). 
B) Pearson PLC (Great Britain). 
C) Ford Motor Company (US
A) . 
D) Pharmacia Corporation (US
A) . 
E) Atlas Copco AB (Sweden).

Question 6

Nike came under fire from critics who alleged poor working conditions in the factories that make the company's athletic shoes.This is an example of the demand for:

Accepted Answer

A) labor unions. 
B) equal opportunity employment. 
C) higher wages. 
D) standards for working conditions. 
E) corporate social responsibility. 
A) labor unions. 
B) equal opportunity employment. 
C) higher wages. 
D) standards for working conditions. 
E) corporate social responsibility.

Question 7

One of the potential drawbacks of a regional management center is that:

Accepted Answer

A) pan-regional coordination efforts can suffer. 
B) the cost can be prohibitive. 
C) the company may lose its "insider" advantage. 
D) regional management may take a one-sided approach when implementing corporate objectives. 
E) there is a lack of coordinated decision making. 
A) pan-regional coordination efforts can suffer. 
B) the cost can be prohibitive. 
C) the company may lose its "insider" advantage. 
D) regional management may take a one-sided approach when implementing corporate objectives. 
E) there is a lack of coordinated decision making.

Question 8

The antiglobalization movement constitutes an important primary stakeholder for global companies.

Accepted Answer

A) True 
 B)False

Question 9

A stakeholder is any group or individual that is affected by, or takes an interest in, the policies and practices adopted by an organization.

Accepted Answer

A) True 
 B)False

Question 10

According to Carly Florina, former CEO of Hewlett-Packard, leadership is about:

Accepted Answer

A) hierarchy. 
B) title. 
C) status. 
D) connecting. 
E) bragging. 
A) hierarchy. 
B) title. 
C) status. 
D) connecting. 
E) bragging.

Question 11

Despite the fact that Starbucks is widely admired for forward-thinking management policies, Global Exchange pressed the company to further demonstrate its commitment to social responsibility by selling Fair Trade coffee.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following has an American woman as the chief executive?

Accepted Answer

A) Nissan Motor (Japan) 
B) Pearson PLC (Great Britain) 
C) Ford Motor Company (US
A)  
D) Pharmacia Corporation (US
A)  
E) Atlas Copco AB (Sweden) 
A) Nissan Motor (Japan) 
B) Pearson PLC (Great Britain) 
C) Ford Motor Company (US
A)  
D) Pharmacia Corporation (US
A)  
E) Atlas Copco AB (Sweden)

Question 13

Corporate social responsibility (CSR)refers to a company's obligation to pursue goals and policies that are in a company's best interest.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following does not describe the Toyota Production System (TPS)?

Accepted Answer

A) jidoka 
B) 'just-in-time' 
C) fixed setup time 
D) built-in quality 
E) visualizing problems 
A) jidoka 
B) 'just-in-time' 
C) fixed setup time 
D) built-in quality 
E) visualizing problems

Question 15

The advantages that a regional management center can offer a company includes all of the following except:

Accepted Answer

A) pan-regional decision making. 
B) coordinated regional planning. 
C) considerable cost saving. 
D) coordinated control. 
E) coordinated decision making. 
A) pan-regional decision making. 
B) coordinated regional planning. 
C) considerable cost saving. 
D) coordinated control. 
E) coordinated decision making.

Question 16

In a socially responsible firm, employees perform all of the following except:

Accepted Answer

A) conduct business in an ethical manner. 
B) pursue goals and policies that are in society's best interest. 
C) guided by moral principles. 
D) distinguish between right and wrong. 
E) develop their own core ideologies on moral principles. 
A) conduct business in an ethical manner. 
B) pursue goals and policies that are in society's best interest. 
C) guided by moral principles. 
D) distinguish between right and wrong. 
E) develop their own core ideologies on moral principles.

Question 17

Under the geographical and product division structures, for the company with French origins, France is:

Accepted Answer

A) the headquarter country market. 
B) simply another geographic market. 
C) European market. 
D) divisional market. 
E) product market. 
A) the headquarter country market. 
B) simply another geographic market. 
C) European market. 
D) divisional market. 
E) product market.

Question 18

Which global marketing expert recommends an organization design based on a "global superstructure" that views the world in terms of 30 regions?

Accepted Answer

A) Paul Krugman 
B) Kenichi Ohmae 
C) Tom Peters 
D) Michael Porter 
E) Kazuo Inamori 
A) Paul Krugman 
B) Kenichi Ohmae 
C) Tom Peters 
D) Michael Porter 
E) Kazuo Inamori

Question 19

Which global company has dissolved its matrix structure in order to achieve "greater speed and efficiency by further focusing and flattening the organization"?

Accepted Answer

A) Whirlpool 
B) Levi Strauss 
C) Pearson PLC 
D) ABB 
E) Gillette 
A) Whirlpool 
B) Levi Strauss 
C) Pearson PLC 
D) ABB 
E) Gillette

Question 20

As a company's initial international business involvement becomes too much for a single manager or export department to handle, the next step is typically to establish a(n):

Accepted Answer

A) matrix structure. 
B) international division structure. 
C) geographic structure. 
D) worldwide product division structure. 
E) regional management center. 
A) matrix structure. 
B) international division structure. 
C) geographic structure. 
D) worldwide product division structure. 
E) regional management center.

Concepts such as "assembler value chains" and "downstream value chains" are associated with:

Which of the following is not the way U.S.auto mass producers operate?

A joke among the Japanese says that the only way to escape from the salesperson is to leave the country.Explain this statement highlighting the differences between lean producers and U.S.mass producers.

Which of the following does not belong in a list of mass production in automobile company such as Ford?

Brazilian Carlos Ghosn is chief executive of:

Nike came under fire from critics who alleged poor working conditions in the factories that make the company's athletic shoes.This is an example of the demand for:

One of the potential drawbacks of a regional management center is that:

The antiglobalization movement constitutes an important primary stakeholder for global companies.

A stakeholder is any group or individual that is affected by, or takes an interest in, the policies and practices adopted by an organization.

According to Carly Florina, former CEO of Hewlett-Packard, leadership is about:

Despite the fact that Starbucks is widely admired for forward-thinking management policies, Global Exchange pressed the company to further demonstrate its commitment to social responsibility by selling Fair Trade coffee.

Which of the following has an American woman as the chief executive?

Corporate social responsibility (CSR)refers to a company's obligation to pursue goals and policies that are in a company's best interest.

Which of the following does not describe the Toyota Production System (TPS)?

The advantages that a regional management center can offer a company includes all of the following except:

In a socially responsible firm, employees perform all of the following except:

Under the geographical and product division structures, for the company with French origins, France is:

Which global marketing expert recommends an organization design based on a "global superstructure" that views the world in terms of 30 regions?

Which global company has dissolved its matrix structure in order to achieve "greater speed and efficiency by further focusing and flattening the organization"?

As a company's initial international business involvement becomes too much for a single manager or export department to handle, the next step is typically to establish a(n):

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Filters

Exam 17: Leadership, Organization, and Corporate Social Responsibility

Concepts such as "assembler value chains" and "downstream value chains" are associated with:

Which of the following is not the way U.S.auto mass producers operate?

A joke among the Japanese says that the only way to escape from the salesperson is to leave the country.Explain this statement highlighting the differences between lean producers and U.S.mass producers.

Which of the following does not belong in a list of mass production in automobile company such as Ford?

Brazilian Carlos Ghosn is chief executive of:

Nike came under fire from critics who alleged poor working conditions in the factories that make the company's athletic shoes.This is an example of the demand for:

One of the potential drawbacks of a regional management center is that:

The antiglobalization movement constitutes an important primary stakeholder for global companies.

A stakeholder is any group or individual that is affected by, or takes an interest in, the policies and practices adopted by an organization.

According to Carly Florina, former CEO of Hewlett-Packard, leadership is about:

Despite the fact that Starbucks is widely admired for forward-thinking management policies, Global Exchange pressed the company to further demonstrate its commitment to social responsibility by selling Fair Trade coffee.

Which of the following has an American woman as the chief executive?

Corporate social responsibility (CSR)refers to a company's obligation to pursue goals and policies that are in a company's best interest.

Which of the following does not describe the Toyota Production System (TPS)?

The advantages that a regional management center can offer a company includes all of the following except:

In a socially responsible firm, employees perform all of the following except:

Under the geographical and product division structures, for the company with French origins, France is:

Which global marketing expert recommends an organization design based on a "global superstructure" that views the world in terms of 30 regions?

Which global company has dissolved its matrix structure in order to achieve "greater speed and efficiency by further focusing and flattening the organization"?

As a company's initial international business involvement becomes too much for a single manager or export department to handle, the next step is typically to establish a(n):

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Filters