Question 1

According to the 2011 Index of Economic Freedom compiled by the Heritage Foundation, Hong Kong is ranked as having the highest degree of economic freedom.

Accepted Answer

A) True 
 B)False

Question 2

Global marketers should take note of the fact that almost half of the world's population is located in:

Accepted Answer

A) low-income countries. 
B) lower-middle income countries. 
C) upper-middle income countries. 
D) high-income countries. 
E) higher-middle income countries. 
A) low-income countries. 
B) lower-middle income countries. 
C) upper-middle income countries. 
D) high-income countries. 
E) higher-middle income countries.

Question 3

According to the authors of the Harvard Business Review article, "Serving the World's Poor, Profitably", which of the following is a mistaken assumption that global companies might have about the BOP (bottom of the pyramid)?

Accepted Answer

A) The poor have no money. 
B) The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods. 
C) People in BOP markets will be criticized for exploiting the poor. 
D) People in BOP markets cannot use advanced technology. 
E) all of the above are mistaken assumptions discussed by the authors 
A) The poor have no money. 
B) The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods. 
C) People in BOP markets will be criticized for exploiting the poor. 
D) People in BOP markets cannot use advanced technology. 
E) all of the above are mistaken assumptions discussed by the authors

Question 4

The history of twentieth-century world economic thought has been called a "battle of ideas."

Accepted Answer

A) True 
 B)False

Question 5

Hedging exchange rate exposure involves establishing an offsetting currency position such that the loss or gain of one currency position is offset by a corresponding gain or loss in some other currency.

Accepted Answer

A) True 
 B)False

Question 6

The general characteristics shared by low-income countries do not include:

Accepted Answer

A) high birth rates. 
B) low literacy rates. 
C) concentration in Africa south of the Sahara. 
D) heavy reliance on foreign aid. 
E) lack of genuine market opportunities. 
A) high birth rates. 
B) low literacy rates. 
C) concentration in Africa south of the Sahara. 
D) heavy reliance on foreign aid. 
E) lack of genuine market opportunities.

Question 7

A country with a positive current account balance has a trade deficit; that is, the outflow of money to pay for imports exceeds the inflow of money for sales of exports.

Accepted Answer

A) True 
 B)False

Question 8

In centrally planned socialism economic systems, the state allocates resources, whereas production resources are privately owned.

Accepted Answer

A) True 
 B)False

Question 9

Recently, the Organization for Economic Cooperation and Development (OECD)has become more focused on global issues as seen by:

Accepted Answer

A) addressing the vexing problem of bribery. 
B) requiring members to cooperate when pursuing bribery allegations. 
C) helping members candidly assess their own economic policies. 
D) member nations working together in committees to review social policies. 
E) all of the above 
A) addressing the vexing problem of bribery. 
B) requiring members to cooperate when pursuing bribery allegations. 
C) helping members candidly assess their own economic policies. 
D) member nations working together in committees to review social policies. 
E) all of the above

Question 10

Upper-middle-income countries, also known as industrializing or developing countries, are those with GNI per capita ranging from:

Accepted Answer

A) $996 to $3,945 
B) $3,946 to $12,195 
C) $12,196 or higher 
D) less than $995 
E) no correct answer 
A) $996 to $3,945 
B) $3,946 to $12,195 
C) $12,196 or higher 
D) less than $995 
E) no correct answer

Question 11

Market capitalism is an economic system in which:

Accepted Answer

A) individuals and firms allocate resources and production resources that are privately owned. 
B) the state has broad powers to serve the public interest as it sees fit. 
C) market resource allocation is commanded by both private and state ownership. 
D) there is no correlation between economic freedom and a nation's economy. 
E) market-oriented economies function in an identical manner. 
A) individuals and firms allocate resources and production resources that are privately owned. 
B) the state has broad powers to serve the public interest as it sees fit. 
C) market resource allocation is commanded by both private and state ownership. 
D) there is no correlation between economic freedom and a nation's economy. 
E) market-oriented economies function in an identical manner.

Question 12

Upper-Middle-income countries are also know as:

Accepted Answer

A) Industrializing countries. 
B) BRIC countries. 
C) Stabilized countries. 
D) Manufacturing countries. 
E) Agricultural countries. 
A) Industrializing countries. 
B) BRIC countries. 
C) Stabilized countries. 
D) Manufacturing countries. 
E) Agricultural countries.

Question 13

The United States' growing trade deficit reflects a number of factors which exclude:

Accepted Answer

A) increased imports from China. 
B) a seemingly insatiable consumer demand for imported goods. 
C) the enormous cost of military operations in the Middle East. 
D) the services trade surplus. 
E) record goods sales to developing countries. 
A) increased imports from China. 
B) a seemingly insatiable consumer demand for imported goods. 
C) the enormous cost of military operations in the Middle East. 
D) the services trade surplus. 
E) record goods sales to developing countries.

Question 14

The World Bank has developed a four-category classification system for stages of marketing development which uses per capita gross national income (GNI)as a base.

Accepted Answer

A) True 
 B)False

Question 15

Kleptocracy refers to rampant corruption and bribery.

Accepted Answer

A) True 
 B)False

Question 16

In centrally planned socialism economic systems, since demand typically exceeds supply, the elements of the marketing mix are not used as strategic variables.

Accepted Answer

A) True 
 B)False

Question 17

One positive note about daily life in Venezuela is that the government subsidizes gasoline production, therefore 5 gallons of gas costs only 25 cents!

Accepted Answer

A) True 
 B)False

Question 18

With the exception of a few oil-rich nations, the countries in the high-income category reached their present income level through a process of sustained economic growth.

Accepted Answer

A) True 
 B)False

Question 19

Product and market opportunities in a postindustrial society are more heavily dependent upon new products and innovations than in industrial societies.An example of this would be:

Accepted Answer

A) Nestlé marketing Bono brand cookies in Brazil. 
B) Coca-Cola company developing a beverage Vintago in low-income countries. 
C) New e-commerce markets for interactive forms of electronic communication. 
D) Hermes creating handbags called Amazonia. 
E) India's Suzlon Energy using wind-driven turbines. 
A) Nestlé marketing Bono brand cookies in Brazil. 
B) Coca-Cola company developing a beverage Vintago in low-income countries. 
C) New e-commerce markets for interactive forms of electronic communication. 
D) Hermes creating handbags called Amazonia. 
E) India's Suzlon Energy using wind-driven turbines.

Question 20

Which country is the only country classified as an emerging market among the high-income countries by influential stock market indexes?

Accepted Answer

A) United States 
B) South Korea 
C) Britain 
D) Italy 
E) Malaysia 
A) United States 
B) South Korea 
C) Britain 
D) Italy 
E) Malaysia

According to the 2011 Index of Economic Freedom compiled by the Heritage Foundation, Hong Kong is ranked as having the highest degree of economic freedom.

Global marketers should take note of the fact that almost half of the world's population is located in:

According to the authors of the Harvard Business Review article, "Serving the World's Poor, Profitably", which of the following is a mistaken assumption that global companies might have about the BOP (bottom of the pyramid)?

The history of twentieth-century world economic thought has been called a "battle of ideas."

Hedging exchange rate exposure involves establishing an offsetting currency position such that the loss or gain of one currency position is offset by a corresponding gain or loss in some other currency.

The general characteristics shared by low-income countries do not include:

A country with a positive current account balance has a trade deficit; that is, the outflow of money to pay for imports exceeds the inflow of money for sales of exports.

In centrally planned socialism economic systems, the state allocates resources, whereas production resources are privately owned.

Recently, the Organization for Economic Cooperation and Development (OECD)has become more focused on global issues as seen by:

Upper-middle-income countries, also known as industrializing or developing countries, are those with GNI per capita ranging from:

Market capitalism is an economic system in which:

Upper-Middle-income countries are also know as:

The United States' growing trade deficit reflects a number of factors which exclude:

The World Bank has developed a four-category classification system for stages of marketing development which uses per capita gross national income (GNI)as a base.

Kleptocracy refers to rampant corruption and bribery.

In centrally planned socialism economic systems, since demand typically exceeds supply, the elements of the marketing mix are not used as strategic variables.

One positive note about daily life in Venezuela is that the government subsidizes gasoline production, therefore 5 gallons of gas costs only 25 cents!

With the exception of a few oil-rich nations, the countries in the high-income category reached their present income level through a process of sustained economic growth.

Product and market opportunities in a postindustrial society are more heavily dependent upon new products and innovations than in industrial societies.An example of this would be:

Which country is the only country classified as an emerging market among the high-income countries by influential stock market indexes?

Introduction to Global Marketing

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 2: The Global Economic Environment

According to the 2011 Index of Economic Freedom compiled by the Heritage Foundation, Hong Kong is ranked as having the highest degree of economic freedom.

Global marketers should take note of the fact that almost half of the world's population is located in:

According to the authors of the Harvard Business Review article, "Serving the World's Poor, Profitably", which of the following is a mistaken assumption that global companies might have about the BOP (bottom of the pyramid)?

The history of twentieth-century world economic thought has been called a "battle of ideas."

Hedging exchange rate exposure involves establishing an offsetting currency position such that the loss or gain of one currency position is offset by a corresponding gain or loss in some other currency.

The general characteristics shared by low-income countries do not include:

A country with a positive current account balance has a trade deficit; that is, the outflow of money to pay for imports exceeds the inflow of money for sales of exports.

In centrally planned socialism economic systems, the state allocates resources, whereas production resources are privately owned.

Recently, the Organization for Economic Cooperation and Development (OECD)has become more focused on global issues as seen by:

Upper-middle-income countries, also known as industrializing or developing countries, are those with GNI per capita ranging from:

Market capitalism is an economic system in which:

Upper-Middle-income countries are also know as:

The United States' growing trade deficit reflects a number of factors which exclude:

The World Bank has developed a four-category classification system for stages of marketing development which uses per capita gross national income (GNI)as a base.

Kleptocracy refers to rampant corruption and bribery.

In centrally planned socialism economic systems, since demand typically exceeds supply, the elements of the marketing mix are not used as strategic variables.

One positive note about daily life in Venezuela is that the government subsidizes gasoline production, therefore 5 gallons of gas costs only 25 cents!

With the exception of a few oil-rich nations, the countries in the high-income category reached their present income level through a process of sustained economic growth.

Product and market opportunities in a postindustrial society are more heavily dependent upon new products and innovations than in industrial societies.An example of this would be:

Which country is the only country classified as an emerging market among the high-income countries by influential stock market indexes?

Introduction to Global Marketing

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters